dotJenna's Blog

When marketing online it's crucial to remember the old business adage, "There are riches in niches."  Niche marketing is the process of filling a small, distinguishable segment of the marketplace in a way competitors are not. Finding your niche online is about zooming into the nitty-gritty of you...

Internet StatisticsThe most widely cited real estate Web site used by homebuyers was REALTOR.com.The next most cited web site used by homebuyers was the Multiple Listing Service.78% of homebuyers who searched on the Internet purchased their homes through real estate professionals.nearly 70% of al...

Lawsuit alleges search giant breached contract in failed saleTuesday, February 26, 2008 Inman NewsThis article discusses the jury trial for the lawsuit filed against Move, Inc. by Active Rain Corp. over a failed acquisition. 

The New York Times reports today of how an internet site that cuts out real estate agents has grabbed 20% of the market in Madison, Wisconsin. Freakonomics Home Builder Slate

New NAR standards inacted in January (Standard of Practice 12-10) states that Realtors shall not "use URLs or domain names that present less than a true picture, or register URLs or domain names which, if used, would present less than a true picture" in their advertising, marketing and other repr...

Ad Blindness: Ad blindness results when people get accustomed to ads and stop noticing them. Ad blindness is not a problem for search engines, as people are searching for information and very often text ads constitute relevant information. Adsense: AdSense is a Google offering that is fast and ea...

Website Templates I likeThis is a nice template. Maybe we'll build a website for one of our clients that looks similar to this someday... http://www.freewebsitetemplates.com/preview/fashionhut/ - Classy brown on chocolatehttp://www.freewebsitetemplates.com/preview/architecture2/ - Classy tan on l...

Agent Web SavvyTM is a unique set of Real Estate Web Marketing Training Classes  offering training in cutting-edge web marketing techniques for residential and commercial real estate agents and brokers. Offering three levels of certification from basic real estate web marketing to web design and ...

Stand back. I think I'm going to hurl. I'm vexing over the boring designs inherent to the world of search engine optimization. Somebody, please! Take a stand and come up with some fresh design ideas that are cost-effective for real estate agent websites. Where's the creativity? Where's the design...

The following image shows the infrared eye tracking of someone looking at Google Search Results. Love it.