Jim McCord's (jmccordrealtor) Blog

Photography is "EVERYTHING" in real estate marketing!

Tue, 28 Feb 2017 18:23:54 -0800

The internet has changed everything in real estate marketing! Many realtors are still taking their own photos, some actually taking photos with their phones. Some realtors still aren't taking advantage of drone photography. Today over 90% of buyers are searching for homes themselves on various real estate sites. Regardless which site they are on, they input the perameters of their search and then properties matching those perameters are listed. They show one and only one photo, a price, an address and a short description. If that photo doesn't get their attention, they may never see the description or the other photos, which may be spectacular. The number of realtors not hiring professional photographers, not using FAA approved drone photographers for those properties that warrant aerial photos and not using the right "First Photo" is mind boggling to me. Watch this short video sharing how I get listings because so many realtors are not using correct photography. I'd love to see your comments and an your thoughts on the use of professional photographers and FAA approved Drone Photographers... Thanks to all who participate! The "First Photo" and importance of good photography

Social Media and Realtors

Sat, 06 Aug 2016 08:25:58 -0700

How do you use Facebook and Linkedin? Many realtors post their new listings directly to FB and Linkedin on a regular basis. I often see realtors who share the closing they had that particular day to these sites. I used to be one who posted my listings and closings, then I realized the impact that actually has on my reputation and the reputation of our industry... What we do as realtors has a direct impact on the public's impression of us, as individuals, and on our entire industry. 99.9% of people reading your posts not only don't care that you just listed a home or just closed a sale, but it annoys them beyond what you can imagine... "Social Media" is what it's called, NOT "Your personal brag and advertising media". Please review these charts sharing the amount of real estate posts to social media per week and the interactions to those postings... Let us know your thoughts on this topic and thanks for your participation!

# 1 Best Selling book on Amazon, Real Estate Sales... What's your fav

Tue, 22 Mar 2016 20:41:21 -0700

My favorite book, by far has been "The One Thing" by Gary Keller... That book inspired me to write this one... Gary's book inspired me and brought great success to my career... What's your favorite book? Click this link to download my book free if your Amazon Prime... If not it's only $4.99... Thanks!A Revolution in Real Estate Sales

Realtors with an attitude... What's your opinion?

Tue, 12 May 2015 23:11:32 -0700

Over a 22 year career as a full time realtor I've noticed the attitude of realtors really seems to be going downhill. My thought is, most of them think being tough and strong in dealing with other realtors and clients works. My experience tells me that it doesn't work. It amazes me how many agents really believe negotiations should always go their way. Negotiating works best when all parties are satisfied. A win/win solution where all parties negotiate honestly has always worked best for me. What is your experience?

A Revolution in Real Estate Sales

Sun, 19 Apr 2015 01:13:03 -0700

I've been a licensed realtor for 22 years. In that time I've tried dozens of systems to list fsbos and xprds. 5 years ago another agent shared one with me that is nothing short of phenomenal. Watch this one minute video, then call me. 859-866-2354. You'll want to utilize this and share with other realtors... Thanks for your time. https://www.youtube.com/watch?v=9GkUiFIlcW0