web marketing: Truth in Advertsing and other knee-slappers
- 01/12/12 11:45 PM
Recently an agent was grousing on line about not being fully informed about a demerit that a property had before he brought his client to visit. The implication is that if the listing agent had disclosed more on line in the MLS, he and his clients could have saved a trip. Does he have a valid point? How about seeking a date on line? In your match.com profile, full disclosure might require you to mention your last four squeezes who hate you, or about your star turn on America’s Most Wanted. But of course advertising is … (2 comments)
web marketing: Curb Appeal?? That's SooOOOooo 1990!!
- 01/07/12 06:18 PM
CURB APPEAL blah, blah, blah. Real estate know-it-alls always KNOW its all about curb appeal! That of course was THEN (when Barney Rubble was marketing his cozy stone cave). Since then we have had that little development we fondly call the WEB. And of course that quirky novelty is now the 800 pound gorilla sitting where it chooses, squashing things like our quaint notions about how homes get sold. So now it is all about WEB APPEAL.
And what exactly is that, and how do we get it? The first key is that all important “first photo”. That soft focus cockeyed Polaroid taken 6 months … (5 comments)
Recently an agent was grousing on line about not being fully informed about a demerit that a property had before he brought his client to visit. The implication is that if the listing agent had disclosed more on line in the MLS, he and his clients could have saved a trip. Does he have a valid point? 
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