content marketing plan: Does Your Website Help Consumers Make Decisions?
- 06/02/11 03:14 AM
Regardless of your market, if you have been active and have a vast amount of experience, then most likely you have had this thought before … “I have heard or seen it all.” And if that is the case for you, wonderful! It is time to put it all down in writing and figure out all the neat little decision making tools that would be a benefit for your future customers.
On my web site, I publish real estate market reports on a regular basis, down to neighborhood levels. While this is not the most exciting “literature” that one … (48 comments)
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content marketing plan: A Great Exercise To Improve Your Real Estate Website
- 05/31/11 11:39 PM
I have long advocated for real estate agents and brokers to better utilize their personnel to aid in their internet marketing efforts. I suggest that all companies consider this easy exercise to start the process of improving all real estate websites with brilliant content based upon the needs and questions that consumers will have about their real estate services.
We know that consumers start the process of buying or selling real estate with a quest for information.When they are in this “information seeking” stage of the buying process, they are not prepared to list or buy, but they are prepared … (16 comments)
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content marketing plan: Did You Know That Forums Are Filled With Answers For Content Marketing
- 05/26/11 06:44 AM
I am lucky that I discovered some good mentors (who do not even know they mentored me) when I was launching my content marketing plan four years ago. Though I did not know it, my real estate blog in Tallahassee was going to be far more than a leaf on the tree of my company’s marketing campaign, rather it would become the central trunk of how we sell a home in today’s technology-driven housing market.
So too will be your journey as you first attempt to launch a content marketing plan, based upon the needs, wants, and curiosities of your prospective … (2 comments)
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content marketing plan: Why You Should "Claim" Your Blog On Technorati
- 05/21/11 12:29 AM
Technorati is a blog ranking and listing site that can help you gain traffic to your real estate website, so long as you have a blog. As we have mentioned in previous posts on the Internet Squeeze, using a blog to deliver your content marketing plan is a very effective and beneficial piece of the sales vortex, and one that you should consider initiating if you have not yet done so.
You should “claim” your blog on Technorati to ensure that it is being indexed. Technorati is a search engine that specifically caters to blogs, and as more companies are publishing … (16 comments)
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