real estate agent: What To Do When You Can't Trust Your Real Estate Agent - 05/05/15 11:32 PM
We love reader questions here at the Tallahassee Real Estate Blog, and today's post is an in-depth reply to a reader who has grave concerns about the intentions of her real estate agent.
We often write articles and share stories about the importance of hiring the right real estate buyer's agent, as the purchase of a home is typically the largest economic investment that people will make during their lives. Today's article will show you the concern that is caused when one realizes how much they have to rely on their buyer's agent, and when a lack-of-trust is discovered, it often times comes after money … (5 comments)

real estate agent: Is It A Lie If The Real Estate Agent Does Not Know The Truth? - 04/28/15 11:06 PM
We send out the Tallahassee Real Estate Newsletter to nearly 5,000 people each month, and many people rely on our information to make informed decisions when it comes to selling a home or buying a home in Tallahassee, Florida.
Considering we've been doing this for many years, we have developed a loyal following with many who love to send us funny examples of other newsletters that they have received. And I think we have seen it all.
We've seen the cheesecake recipes. We've seen the 10 things you must do ... articles. We've seen the super-generic national housing news. But now we're starting to see … (4 comments)

real estate agent: Focus On The Bottom Line Of The Counter-Offer - 05/24/13 12:17 AM
I was talking with an agent yesterday about a counter-offer he received, and he was scratching his head wondering what the home seller was thinking.
Now I've seen this sort of thing for more than 20 years in the Tallahassee real estate market, but I still lack the words to explain to an agent why somebody would make such a tactical blunder when selling a home.
If you are want to sell a home and get top dollar, you should really focus on the bottom line when you counter a real estate offer.
Bottom Line On The Counter-Offer
The issue we dealt with yesterday, and an … (22 comments)

real estate agent: What Yogi Berra Might Say About Selling A Home In 2012 - 02/13/12 02:37 AM
Yogi Berra has said a lot of things about baseball, but what would he he say if asked about Selling A Home in 2012?
Berra was a fifteen-time All-Star, and the Major League Baseball MVP three times, in 1951, 1954 and 1955. While he is arguably one of the best baseball players of all time, he is better known for his "yogi-isms," his wonderful way with words.
I thought it might be interesting to apply some of his most often quoted expressions, but use them in reference to Selling A Home.
Yogi Berra On Selling A Home "Overwhelming underdogs" - if … (18 comments)

real estate agent: Why Now Is The Time To Switch To A Career In Real Estate - 09/21/11 02:16 AM
People occasionally ask me why I chose a real estate career in Tallahassee, especially when they know my background as an Airborne Ranger Infantry Officer in the US Army. The answer is simple ... I was looking for a career when I left the Army, and I wanted one where I could have a lot of control over my own destiny.
The Army was a great experience, and I did very well. I had some great assignments and fought in Panama during Operation Just Cause in 1989. But the Army, as with many large organizations, has a career path that often … (6 comments)

real estate agent: Don't Cop Out With Your Real Estate Marketing Plan - 06/18/11 11:59 AM
When many traditional real estate agents start their move to an internet marketing model, one of their first temptations is to offer discounts to entice new customers. Perhaps a free home inspection (which the agent pays for) or even {GASP} a reduction in their fees.
I consider this a cop out of the worst order that will have a negative impact on their overall goal of building a better business model. So here’s a question that every business leader should consider:
What if you could not use a discount model as part of your new internet marketing solution?
I always … (44 comments)

real estate agent: The Single Greatest Mistake Found On Real Estate Websites - 06/18/11 11:31 AM
A common mistake made by many brick and mortar businesses is based upon a belief that visitors to the company website will show up on the home page. So much effort is placed into creating a “pretty” or “cool” home page that the company website ends up being no better than an online business brochure.
The fact is, if you are utilizing a brilliant content marketing plan, then the bulk of your company website visitors will arrive on a page other than your home page. Do you have a plan for that?
I am always amazed when I see an advertisement … (3 comments)

real estate agent: What Came First? The Chicken Or The Egg (In Real Estate) - 05/31/11 01:54 AM
The Tallahassee housing market is undergoing the greatest change that I have seen in my twenty plus years as a real estate agent in Tallahassee. Values are declining and buyer activity is declining, leaving the real estate market in a state of uncertainty. As with much of the rest of the US housing markets, Tallahassee has a “chicken or the egg” problem.
Those of us who have a great interest in the state of the housing market are faced with something similar to the age-old question of what came first, the chicken or the egg. In real estate, the question is … (2 comments)

real estate agent: Why Real Estate Agents Need To Know The Difference Between IM and IT - 05/13/11 12:14 AM
As you begin to learn more about the time and technical requirements of content marketing, you might start to feel anxious and think about all the “experts” that you can enlist to help you understand or implement this solution. While I certainly understand your concern, I will also warn you that this would most likely work against your desire to implement a successful internet marketing plan.
You see, most of the purveyors of internet marketing solutions that I have met are individuals and companies that have a foundation in information technology (IT), and while they have the technical know-how to “program” … (17 comments)

real estate agent: Promotion Cannot Be An Afterthought In Home Sales - 01/13/11 12:17 AM
Today's post was inspired by a reader comment on a post written nearly one year ago titled 3 Keys To Selling A Home In 2010. Of course, to sell a home in 2011, the advice still holds true as we saw it validated through all of last year. Last year's post went into great detail addressing promotion of a home with three key concepts:
Think like a buyer Promotion - Be visible where buyers are shopping Follow the market Yesterday, reader "Richard S." read the post and commented:
Interesting article, but as someone with a house for sale, I … (2 comments)

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Joe Manausa

Tallahassee Real Estate

Tallahassee, FL

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Joe Manausa Real Estate

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