palm coast homes for sale: LITTLE THINGS COUNT A LOT! - 05/17/11 02:13 PM
As I was looking over the fourth letter we were sending to an expired listing hoping to sign them up, I realized that I had misspelled the owner's name in two of the previous letters.  The sinking feeling that resulted from this discovery got me thinking about how important the little things are in our business.  What sort of chance did we now have of convincing this seller who just completed a six month listing with no sale that we were the answer to his prayers when we couldn't even spell his name right?  We had a great listing booklet, offered … (4 comments)

palm coast homes for sale: OPEN HOUSES ARE LIKE LABOR - 05/09/11 11:54 PM
Open houses are like labor-they're painful and while you are going through it you say you will never do it again.  After some time goes by, you say to yourself, that couldn't have been as bad as I thought and you hold another open house.  Guess what?  It's still just as painful!
You have to be an optimist to work in real estate and doing open houses is a prime example of that positive outlook.  We advertise in papers, walk the neighborhood, promote to other realtors and put out signs.  We have tried broker's open houses.  We've done full lunches, desserts, … (2 comments)

palm coast homes for sale: FUN STUFF OF NO VALUE - 03/28/11 12:21 PM
Someone sent these three items to my e-mail the other day and, while they don't have much value, they were fun to read:
1. In George Washington's days, there were no cameras. One's image was either sculpted or painted. Some paintings of George Washington showed him standing behind a desk with one arm behind his back while others showed both legs and both arms. Prices charged by painters then were not based on how many people were to be painted, but by how many limbs were to be painted. Arms and legs are "limbs," therefore painting them would cost the buyer … (3 comments)

palm coast homes for sale: SINKING WATERFRONT VALUES IN PALM COAST, FL - 03/23/11 02:02 PM
In July 2008 we listed a beautiful home on one of our salt water canals for a little over $700,000. It sat on a tip lot at the convergence of four canals, had 2,600 plus feet of living space, a heated pool and a spectacular view. It sold in a cash transaction 119 days later for $660,000. The new owners immediately put another $100,000 into the property. Two years later the house went back on the market but this time for under $600,000. It sold quickly but for a price closer to $500,000. Such is the sad state for salt water … (0 comments)

palm coast homes for sale: SEA CRUISE REVISITED - 03/18/11 08:19 AM
I want to share a home showing experience that we had a while ago that stands out as one of the great seller showing failures. It's comical but illustrates some things not to do as a seller.
We were new to the area and had buyers that were looking for a home on a fresh water canal. We dutifully researched for perspective homes to show and came up with what we thought fit the bill for our clients. Shame on us for not pre-viewing the homes we wanted to show!
We arrived with our clients at the first house and were … (0 comments)

palm coast homes for sale: IF YOUR HOUSE JUST WON’T SELL... - 03/13/11 03:05 PM
Here's an article we put in one of our recent newsletters that we thought would be interesting and helpful to lots of people selling their home today:
Wondering why your home hasn't sold yet?  Is it due to bad marketing or the economic crisis?  Probably not.  According to experts, the real reason your home hasn't sold is probably a lot less complex-and easier to fix-than you might imagine.
PRICE:  The number one reason most homes do not sell is that they aren't priced competitively.  It's important to price the home right when first putting it on the market.  The right price … (1 comments)

palm coast homes for sale: THEY CAN ALWAYS MAKE AN OFFER - 03/07/11 04:51 AM
We are constantly in front of people wanting us to sell their home but list it at a higher price than the market dictates.  The logic, which isn't bad on the surface, is that a high list price will enable buyers to make lower offers and negotiation brings an acceptable sale price to the seller.  Human nature tells them that this makes sense and would be a good sales approach.  Unfortunately, as experienced realtors, we know that things don't work that way with buyers and we have to convince our sellers that there is a better way.

The truth of … (1 comments)

palm coast homes for sale: LOOKING FOR LUXURY FLORIDA REAL ESTATE? - 03/02/11 10:38 AM
 Our county real estate multi-list service is overflowing with cut-to-the-bone short sale and foreclosure listings.  In between these listings you can find a limited number of luxury properties that seem pretty out of place with the rest of the offerings.  There is a place, however, that you can get to easily that deals only with the high-end luxury home market.  The Luxury Portfolio Fine Property Collection,, puts the luxury home buyer right where he or she needs to be.The Luxury Portfolio is made up of home listings in the high-end dollar range and marketed through its exclusive website and luxury … (0 comments)

palm coast homes for sale: LOST LUXURY OCEANSIDE GATED GOLF COMMUNITY - 02/19/11 02:59 AM
Palm Coast, FL is home to a luxury gated oceanfront golf course community that remains little known to much of the luxury housing market.  The Hammock Dunes Club sits between the Intracoastal Waterway and the Atlantic Ocean and operates two magnificent golf courses and a luxury lifestyle community that rivals any in Florida.  The Club is a financially strong member-owned equity club that is one of the few to have earned the Platinum Club Award for financial strength and stability.  It sits on the eastern side of Palm Coast, FL which is located conveniently between Jacksonville and Daytona Beach on the … (3 comments)

Bob & Barb Johanson (Watson Realty Corp)

Bob & Barb Johanson

Palm Coast, FL

More about me…

Watson Realty Corp

Address: 1410 Palm Coast Parkway NW, Palm Coast, FL, 32137

Office: (386) 503-4940

Mobile: (386) 503-5232

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