When we are willing to do those things that most people view as being more trouble than it's worth...THAT is a great place to be!
IT SETS you apart!
DO the things that others are not willing to do!
My example: I write handwritten thank you notes to the Realtors that refer us business! HAND WRITE them! And not just a quick "thank you" - but a whole inside of the card handwritten! (I ask them if any other home inspector … (10 comments)
What makes you different? What sets you apart from your competition? For us at OPiS - Business Differentiation means our OPiS Photo CD and OPiS Peace of Mind Tour... OPiS inspectors document the condition of the home by literally taking hundreds of digital photos throughout the inspection (average sized home usually will have well over 1,000 pictures taken). We call this our OPiS Photo CD. These pictures are then burned on a CD and given to the home buyer if they are in attendance. THIS is business differentiation because no other home inspection company markets this! NOTICE - I said "markets this"! … (5 comments)
I remember EXACTLY when the "lights" went on for me when it comes to personal relationships. I picked up the book by Dale Carnegie - "How to Win Friends and Influence People." IF you stay with me on this...my story might be a little like yours... Or at least it can give you HOPE if you have ever thought that "I am not a People Person". SCIENCE GEEK I was a chemistry major in college and had just earned my Ph.D. in chemistry when I was walking through a bookstore (which I NEVER did - because I was not a reader) and a paperback book, which was on … (9 comments)
I know some of you out there are GREAT at customer service! I love to eat at Chick-Fil-A. Why? Because I know the service is going to be superb. Do I really LOVE their food? I am not head-over-heels with their food - but I keep going back because I know I am going to get great, friendly service! (If it wasn't for the service, I probably would not go there very much!) It seems that wherever (geographically) I may go in to a Chick-Fil-A store, I know they are going to have sharp, thoughtful people at the store. I LOVE … (11 comments)
I just read a well written post by Marte Cliff titled “Real Estate Prospecting - Only Persistence Leads to Success” and I thought I’d share my thoughts on this topic. Prospecting is the task that keeps business flowing. Prospecting should be considered the main assignment, each and every day. The key words are Each and Every Day. Yet, there are agents who refuse to exert the effort to prospect. … (6 comments)
I just read something from famed author & blogger, Seth Godin: More Trouble Than It's Worth.
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