ethics: There is Crazy in the Water! - 05/20/19 04:58 PM
Another spring selling season is in full swing around the country, and the crazy people are returning to the real estate market everywhere.  The folks I am speaking of are the buyers, sellers and cooperating agents (on the other side of the transaction) who cause real estate professionals great stress and anxiety as they manage residential property listings and sales transactions.  This year, in my local market, we see even crazier behavior from the “over-medicated, under medicated or not medicated” crowd.
The managing brokers I manage at Benchmark Realty, LLC are calling me every day with situations involving clients who are allowing their … (4 comments)

ethics: So You Want to Be a Mentor? - 08/17/18 02:06 PM
Mentoring a new agent is not an easy job, and it is not for everyone. It requires a considerable amount of time and energy of a senior agent. It is a commitment that, if not managed well, can take valuable time away from the mentor’s business and cause their production to level off or slow down. If you are considering becoming a mentor, you need to realize what you are getting yourself into before committing to working with a new agent.
Commitment.  Commitment is probably the number one characteristic I look for in someone who wants to be a mentor. The first … (0 comments)

ethics: It’s time to tell the “low hanging fruit” agents to get serious or get out! - 08/10/08 06:28 AM
One of the major issues I see with agents in today’s real estate market is the large number of people who got into the business between 2003 and 2007 because there was so much “low hanging fruit on the trees” in real estate.  Many were investors, some were spouses who thought they could bring in some extra income, and others were recent college grads that found the “glamour” of real estate very appealing. I was sitting in my office the other day going down my list of agents to make my weekly round of telephone calls to check in with them … (10 comments)

John Giffen, CRB, CRS, CDEI, GRI, SRES, BROKER, REALTOR® (Benchmark Realty, LLC) Rainmaker large

John Giffen


Franklin, TN

More about me…

Benchmark Realty, LLC

Address: 318 Seaboard Lane, Suite 115, Franklin, TN, 37067

Office: (615) 371-1544

Mobile: (615) 308-5900

Email Me

John Giffen is an award-winning real estate broker, manager, agent, author, and real estate educator. He is Director of Broker Operations for Benchmark Realty, LLC, one of the fastest-growing independent real estate companies in North America. His book “Do You Have a Minute? An Award-Winning Real Estate Managing Broker Reveals Keys for Industry Success” was recently released in paperback and audio formats and is available on and at select book stores. He also writes a bi-monthly column on Inman News covering various industry issues and professional standards of practice impacting REALTORS® and managing brokers. Author Site: Blog Site:




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