selling: The Importance of "Belly-to-Belly" Selling - 06/06/19 12:01 PM
Real Estate Professionals Must Continue to Build Personal Relationships
Success is neither magical nor mystical. Success is the natural consequence of consistently applying basic fundamentals.” – Jim Rohn
Selling real estate and managing agents is my second career.  Yes, I have been in this business for many years, but I started my professional life “many moons ago” as a box salesman. Soon after I graduated from college, I accepted a job with a company in Louisville, Kentucky, selling printed folding cartons and paperboard packaging.  It was a great job, especially for someone in their early 20’s who had a wife with a child … (1 comments)

selling: Don't Let Those iBuyers Frighten You! - 05/29/19 11:41 AM
There is a little anxiety in the air!
Agents in my company are continuing to drop by my office or call me on the phone anxious to discuss the increased presence of a certain type of home buyer popping up in the Nashville and Middle Tennessee real estate market. These buyers are making cash offers for residential properties, sight unseen and close quickly. Who are these crazy people?  Well, they are investor-backed companies called “Direct Buyers” or better known to the real estate industry and consumers as “iBuyers.”  
Many agents are still confused about the iBuyer home buying business model. iBuyers, such … (1 comments)

John Giffen, CRB, CRS, CDEI, GRI, SRES, BROKER, REALTOR® (Benchmark Realty, LLC) Rainmaker large

John Giffen


Franklin, TN

More about me…

Benchmark Realty, LLC

Address: 318 Seaboard Lane, Suite 115, Franklin, TN, 37067

Office: (615) 371-1544

Mobile: (615) 308-5900

Email Me

John Giffen is an award-winning real estate broker, manager, agent, author, and real estate educator. He is Director of Broker Operations for Benchmark Realty, LLC, one of the fastest-growing independent real estate companies in North America. His book “Do You Have a Minute? An Award-Winning Real Estate Managing Broker Reveals Keys for Industry Success” was recently released in paperback and audio formats and is available on and at select book stores. He also writes a bi-monthly column on Inman News covering various industry issues and professional standards of practice impacting REALTORS® and managing brokers. Author Site: Blog Site:




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