As reported June 12th, Zillow’s Chief Revenue Officer Greg Schwartz announced that now, for the first time on Zillow, home shoppers can search for and find homes that are not yet on the market, but expect to be listed for sale within 30 days called “Coming Soon” In a strongly worded statement Jonathan Lerner Owner/Broker of Five Corners Properties with several offices in New York and Connecticut and a franchisee of national brand Real Living have sharply criticized the new “Coming Soon” feature recently introduced by Zillow.
Lerner responded that “We owe our sellers a fiduciary responsibility (2 comments)