Real Estate By The Book

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Real Estate Broker/Owner - Fathom Realty
Discover how to enhance your content, website, marketing, social media, and engagement to generate more leads, clients, and closings.



Many of us don’t like talking about ourselves. We will talk about our kids, our favorite gadget, the football game (and of course SPAM everybody with information about our listings)… but when it comes to writing about ourselves, we sound pretty boring! I was recently asked to write a MeMe, and i...
There are Outside Blogs, Hyper Local Posts and Member’s Only Posts on Activerain.  Many people who are new to blogging choose to start with the FREE Member’s Only Account… and I believe there’s value in spending time on Activerain (although personally I would cut out going through the Drive Thru ...
Eleanor Thorne started something called the 2011 BHAG MeMe and tagged me in it! Here are the rules 2011 is going to be a year of going big or going home! I am making BIG plans, and I'll bet many of my friends on Activerain are too! Here's the MeMe Rules (please paste the following paragraph into ...
  Activerain is fortunate to have people everywhere... if there's a snow storm in Atlanta, you can see pictures, a fire or flood and Activerain has a bird's eye view.  Here's a glimpse of what is happening in Tuscon.   ~ Congress On Your Corner ~ ~ Gabrielle Giffords ~ I haven't been able to blog...
It’s no surprise that most Americans are looking for ways to save money… especially those of us in the Real Estate business!  In those efforts, many people who are new to Activerain are opting for the FREE Member’s Only  Account. I think there’s a ton of value in the Member’s Only Membership as ...
Real Estate Agents have for years been shouting Location, Location, Location… with the increased use of mobile technologies… it’s even more important! People today use their cell phone to connect with the internet while they are mobile, and the cell phones are always tracked for location because...
In the Real Estate Business we are constantly looking for ways to get more attention for our listings, and to find buyers.  We have several choices, we can Advertise… or we can Market. Advertising is out. Viral marketing, where someone else says how great you are, is in. So what IS this “Viral M...

Joshua Harley

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