Real Estate By The Book

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Real Estate Broker/Owner - Fathom Realty
Discover how to enhance your content, website, marketing, social media, and engagement to generate more leads, clients, and closings.

ARCHIVED BLOG POSTS

2017 

  • Jan
    (8)
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Do you ever find yourself sending the same email over and over again? Are you one of those people that keep a document with a bunch of pre-written emails so you can quickly copy and paste them into your emails? Then here's a quick tip to make your life even easier.Ditch the doc and use your email...
01/27/2017
Are you running pay-per-click campaigns, creating content for your website, and then posting that content on social networks like Twitter and Facebook? If you are, that's awesome and a great first step but if you are not generating the number of leads you want to, then maybe it’s time to evaluate...
01/25/2017
If you are interested in generating leads on your website, understanding what a landing page is and how to use it can be the difference between converting a visitor into a lead, and losing them to a competitor's website. No matter what you are industry you are in or what you are selling, you need...
01/23/2017
Let me start by stating the obvious. Leads must convert into customers. Period. If you are generating leads on your website or buying leads, then figuring out how to take the visitor from browsing to buying can be a challenge! No matter where your business is conducted (online or offline), here a...
01/20/2017
Clearly, your goal for spending so much time online is to generate leads who will eventually turn into clients and closings. My goal here is to help you do that more efficiently. When you understand that the typical real estate agent converts less than 2% of Internet leads and the average Interne...
01/19/2017
If you have been adding content to your real estate website or blog for several months, it might be time to for a check up. It's important to keep an eye on your rankings (where your site ranks on search engines), review your website analytics, and see if you're still focusing on the keywords you...
01/18/2017
Twitter boasts over 1 billion (with a B) user accounts, and over 500 million tweets each day. Here's an interesting fact, a survey of people under 30 showed that over 80 percent use a mobile device to communicate with friends while watching TV, with 72 percent using Twitter, Facebook or other mob...
01/18/2017
Branding your real estate business is at the core of your marketing efforts. You don't want to only generate leads, you also want people to remember you and share your information with others. The only way agents used to be able to broadcast their brand was on a billboard, attached to the basket ...
01/16/2017
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Joshua Harley

CEO, Tech Geek, Innovator, Disruptor, US Marine
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Fathom Realty represents the future of the real estate brokerage. It is a hybrid brokerage model combining all of the training, support, and technology of the "big brand" brokerages while offering a 100% commission model for their agents.

Learn more at FathomCareers.com