blogging: Generating and Converting Quality Leads Through Social Media
- 08/24/11 03:52 AM
There’s a difference between being popular and being profitable. And the difference is money. In other words, if you’re launching a social-media campaign for your business, you’re likely not in it to make new friends. You’re in it to generate leads and convert them into business. Here are some ideas to help increase the effectiveness of your social-media efforts … Play it Cool: Even though you’re on Facebook for business, it’s still primarily a social tool. That means, you can’t come on too strong. In order to grab attention, you’ll have to create some content and make it interesting. And, … (4 comments)
blogging: Personal Branding, Social Media, And The Art Of Presentation
- 08/17/11 02:43 AM
If you’ve ever thought enough not to wear overalls to a business meeting, you know something about personal branding. Which is to say, branding isn’t just for corporate logos, high-profile advertising campaigns, and big-budget marketing efforts. At its root, branding is about how you present yourself, whether you’re a multinational corporation or in business for yourself. And these days, the Internet and social media provide professionals with more control over their personal brand than ever before. Here are some tips for building your brand online … Use Your Name: Buy a domain name in your name. In other words, www.yournamehere.com. … (3 comments)
blogging: How To Drive Traffic To Your Website And Be Found On Search Engines
- 07/06/11 09:53 AM
On the freeway, traffic is something to be avoided at all costs. On the Internet, traffic is the only way to generate leads and grow your business. Driving traffic to your website, whether through pay-per-click advertising or keeping a blog, means more potential customers visiting your website, learning what you do, and paying you for your services. So how’s it done? The easy answer is by making your business more readily found by search engines. How you do that, though, is up to you. Here are a few strategies to help you start driving up your numbers … Blogs and … (4 comments)
blogging: Ideas, Inspiration, And Where To Go When Your Blog Is Blank
- 06/15/11 03:33 AM
Face it. You’re no Hemingway. And frankly, you don’t need to be. Keeping a business blog doesn’t require you to be a literary giant but it will require you to come up with some topics to write about. In the end, knowing what to write is more important than knowing how to write. Which means, you can stop worrying over whether or not you can wow an audience of online onlookers and start worrying about having some ideas to start with. Here’s a quick list of places to go for topics when your blog is blank … Your Clients: We’re … (4 comments)
blogging: Content Marketing: Fishing For Business With Social Media
- 06/09/11 04:09 AM
Say you’re a fisherman. Selling the fish on what an excellent chef you are and how delicious they’d be if they’d just get in the boat wouldn’t catch you many fish. However, lure them in with bait and, with a little patience, you’ll have them hooked. Content marketing through social media works in much the same way. But without the use of actual hooks, which are terrible for repeat business. The content you post on your profiles, pages, and blogs should act as a lure and, once you’ve got their attention, your elevated reputation and professional online presence will be … (15 comments)
blogging: The Do’s and Don’ts of Email Marketing, Social Media, and Blogs
- 05/13/11 04:53 AM
When doing anything for the first time, it’s important to know where to begin. You wouldn’t, for example, start a race three feet from the finish line. And, if you did, you’d likely be disqualified. Online marketing is no different. Following some basic do’s and don’ts can be the difference between a successful social-media campaign and giving up before you even begin. Here are some tips and hints for kick-starting your online efforts … Your Blog: In a lot of ways, the blog gave rise to what we now know as “social media.” Without blogs, and the communities that arose … (2 comments)
blogging: Writing For Readers: How To Craft Blog Content That Attracts A Crowd
- 05/09/11 04:26 AM
Unless your business is writing, keeping a business blog doesn’t mean you have to be a wordsmith. It doesn’t require that you have a flair for sentence structure, a stockpile of four-syllable words, or unparalleled wit and wisdom either. In fact, successful online content is less about your way with the written word and more about offering easy-to-read, useful and unique posts that can be digested quickly. After all, people visiting your site have the entire Internet to search through. They aren’t likely to want to wade through a 10,000 word thesis. You have to catch their attention quickly. That … (4 comments)
blogging: Three Common Social Media Mistakes To Avoid
- 04/14/11 02:07 AM
Doing something well requires practice. And practice requires patience. After all, it’s going to take a while to get good at whatever it is and, in the meantime, you’ll have to grow accustomed to the feeling of failure. The same goes for starting a social-media campaign. There’s no reason to expect you’ll have more fans than Oprah within a week of setting up your first account. Take your time and don’t get discouraged. To help you get started, here are a few common mistakes to avoid … Keeping Quiet: It’s easy to fall into the trap of only promoting your … (8 comments)
blogging: Three Common Sense Steps To Reaching Your Audience and Building a Better Business Blog
- 02/26/11 12:29 AM
If you’ve ever scoured the Internet for tips on how to make your business blog more effective, you’re well aware that the available information can range from the contradictory to the incomprehensible. In the end, you’re only trying to reach the right audience for your services and have little need for number-one rankings on all the major search engines, especially if they’re only delivering empty clicks and hits from half way around the world. Here are some simple steps toward more effective blogging … Keep a Schedule: You can find so-called experts that will advise you to post, at least, five … (4 comments)
An update of The Ibis Network’s previous list of social-media terms … New terms in bold. The Internet is an incredible resource for real-estate and mortgage professionals but keeping up with an always-evolving online world can be a challenge. Sometimes the lingo alone can stand between successfully implementing a social-media strategy and being overwhelmed by widgets, avatars, and hashtags. Active Rain – The largest social network for real-estate professionals. Launched in 2006, Active Rain has nearly 200,000 members. Aggregator – A web-based tool or desktop application that collects syndicated content from across the Internet. API (Application Programming Interface) – A … (10 comments)
blogging: Social-Media Marketing: Promoting Your Online Efforts Offline
- 12/02/10 02:42 AM
To prevent your social-media profiles, posts, and online efforts from retreating into the forgotten corners of Internet obscurity, you’ll have to give them a push into the real world. Sure you can garner some search-engine attention for having consistent content and a presence on all the major networking sites, but, unless you’re delivering your information to the people most able to take advantage of it, you may have fans and followers in Finland but you won’t have clients in your own community. Here are a few ideas for getting your business blog and online info into the right hands … (2 comments)
blogging: The Benefits of Blogging for Mortgage Professionals
- 10/19/10 03:09 AM
These days, people seek information online before making even the smallest decision. Which means, having a presence on the Internet is vital to building a business in the age of Google, Twitter, and Facebook. And a great way to build that presence is to establish your brand through blogging. Need convincing? Here are some things to consider … Blogs Generate More Traffic: To establish your business online, you need to show up in search-engine results. And to show up in search-engine results, you need regularly updated content. Search-engines such as Google, Yahoo! And Bing respond to frequent updates. In other … (1 comments)
blogging: Blogging For Business: How To Attract And Keep An Audience
- 09/22/10 08:25 AM
Chances are, you’ve heard all about the benefits of keeping a business blog. You likely wouldn’t be reading this if you weren’t looking to start a blog or build upon an already existing blog. So let’s get right to it. Here are a few tips, thoughts, and ideas that should help you attract readers, and potential business, to your blog … Think of Your Blog as Your Own TV Station: Like radio and television before it, the Internet is a means of communication. But unlike TV and radio, the Internet allows for equal and inexpensive access. Which means, setting up … (5 comments)
;)
;)
