mortgage marketing: Ideas, Inspiration, And Where To Go When Your Blog Is Blank
- 06/15/11 03:33 AM
Face it. You’re no Hemingway. And frankly, you don’t need to be. Keeping a business blog doesn’t require you to be a literary giant but it will require you to come up with some topics to write about. In the end, knowing what to write is more important than knowing how to write. Which means, you can stop worrying over whether or not you can wow an audience of online onlookers and start worrying about having some ideas to start with. Here’s a quick list of places to go for topics when your blog is blank … Your Clients: We’re … (4 comments)
mortgage marketing: Content Marketing: Fishing For Business With Social Media
- 06/09/11 04:09 AM
Say you’re a fisherman. Selling the fish on what an excellent chef you are and how delicious they’d be if they’d just get in the boat wouldn’t catch you many fish. However, lure them in with bait and, with a little patience, you’ll have them hooked. Content marketing through social media works in much the same way. But without the use of actual hooks, which are terrible for repeat business. The content you post on your profiles, pages, and blogs should act as a lure and, once you’ve got their attention, your elevated reputation and professional online presence will be … (15 comments)
The biggest mistake most businesses make when beginning a social-media campaign is believing they know how to begin a social-media campaign. Knowing nothing more than it’s easy and takes no more than 10 minutes to get started may get your page up and your phone number in the right spot, but then what? Unfortunately, like anything else, to be successful requires a little advance planning, research, and know how. No, you don’t need a degree in computer science. But it helps to familiarize yourself with the terminology, the concept, and what has worked for others. Here’s a quick three-step … (5 comments)
mortgage marketing: Writing For Readers: How To Craft Blog Content That Attracts A Crowd
- 05/09/11 04:26 AM
Unless your business is writing, keeping a business blog doesn’t mean you have to be a wordsmith. It doesn’t require that you have a flair for sentence structure, a stockpile of four-syllable words, or unparalleled wit and wisdom either. In fact, successful online content is less about your way with the written word and more about offering easy-to-read, useful and unique posts that can be digested quickly. After all, people visiting your site have the entire Internet to search through. They aren’t likely to want to wade through a 10,000 word thesis. You have to catch their attention quickly. That … (4 comments)
mortgage marketing: Three Common Social Media Mistakes To Avoid
- 04/14/11 02:07 AM
Doing something well requires practice. And practice requires patience. After all, it’s going to take a while to get good at whatever it is and, in the meantime, you’ll have to grow accustomed to the feeling of failure. The same goes for starting a social-media campaign. There’s no reason to expect you’ll have more fans than Oprah within a week of setting up your first account. Take your time and don’t get discouraged. To help you get started, here are a few common mistakes to avoid … Keeping Quiet: It’s easy to fall into the trap of only promoting your … (8 comments)
mortgage marketing: The Top Business Benefits of Social Media Marketing
- 03/31/11 10:23 AM
If your idea of social networking involves a handshake and a business card, it’s time to upgrade your marketing efforts. The surging popularity of social-media sites has changed the way businesses interact with their customer base and market their services. Increasingly, businesses turn to blogs and sites like Facebook, Twitter, and LinkedIn to generate leads, gain exposure, and brand their business. And recent surveys show social media’s use is expanding, along with its effectiveness. Here are the top three business benefits of social-media marketing … Exposure: According to the 2010 Social Media Marketing Industry Report, 85 percent of surveyed businesses … (4 comments)
mortgage marketing: Twitter for Business: Learning To Listen Before You Tweet
- 03/24/11 02:55 AM
Nobody ever mistook a bird watcher for an athlete. Which is a way of saying, observation doesn’t take any physical effort and can, if you’re a bird watcher, teach you a lot about birds. Twitter is no different. Taking some time to find, follow, and observe people in your industry and community, can better your business while building it. Here are some tips for using Twitter when you have nothing to tweet … Research: Search out other professionals in your industry using Twitter’s search function. Have a look at how they’re using their account. If nothing else, you may stumble … (5 comments)
mortgage marketing: The Basics: A Beginner’s Guide To Social-Media Strategy
- 03/17/11 02:40 AM
Think of setting up social-media profiles the same way you would buying a phone. Sure, finding the phone that best fits your needs is important. But after that, you wouldn’t, for example, expect to get any calls without giving out the number. And you wouldn’t return the phone if it didn’t make calls for you. And you certainly wouldn’t expect that, when you did call someone, the phone would do the talking for you. In other words, too many businesses sign up for a Facebook page or Twitter account and expect the wonders of the Internet to do the rest. … (15 comments)
mortgage marketing: Three Strategies For Getting Your Facebook Fan Page Found
- 03/10/11 01:32 AM
By now, if you haven’t heard of Facebook, it’s likely because you’re still busy trying to program your VCR or you have a Victrola that needs cranking. Which is to say, it’s everywhere. But how does a professional use Facebook to build their business, generate leads, and meet potential clients? First, you have to set up a fan page for your businesses or brand. After that, you have to get the word out. The page won’t do the work for you. So here are some tips on finding an audience and keeping their interest … Give it a Proper Name: … (48 comments)
mortgage marketing: The Basics: LinkedIn Tips for Realtors and Mortgage Professionals
- 03/02/11 10:33 AM
LinkedIn claims to register a new member every second. Which means, in the few minutes it’ll take to set up a profile on the popular social-networking site, there will be hundreds of new prospective partners, customers, clients, and connections available to you. In other words, if you’re looking to take your business online or just looking for another opportunity to meet people and market your services, LinkedIn offers plenty of professionals and potential business to the social-media minded mortgage or real-estate professional. Here are some tips to building a more productive profile … Write a Summary: Writing a short professional … (11 comments)
mortgage marketing: Three Common Sense Steps To Reaching Your Audience and Building a Better Business Blog
- 02/26/11 12:29 AM
If you’ve ever scoured the Internet for tips on how to make your business blog more effective, you’re well aware that the available information can range from the contradictory to the incomprehensible. In the end, you’re only trying to reach the right audience for your services and have little need for number-one rankings on all the major search engines, especially if they’re only delivering empty clicks and hits from half way around the world. Here are some simple steps toward more effective blogging … Keep a Schedule: You can find so-called experts that will advise you to post, at least, five … (4 comments)
mortgage marketing: Fact or Fiction: The Truth Behind Four Common Social-Media Myths
- 02/18/11 02:16 AM
There are always those that are slow to adopt new technologies. There were likely a stubborn few who insisted that the horse-and-carriage was, in fact, a much more effective means of transportation than the early automobile. Then there are those that fundamentally misunderstand the medium, like those that thought television would be a passing fad. In other words, innovation can lead to myths, mistakes, and misconceptions. Below, we tackle some common social-media myths in an effort to better understand the benefits and best practices of any online effort. It’s Not For Business: Social-media marketing is good for any business, despite … (5 comments)
An update of The Ibis Network’s previous list of social-media terms … New terms in bold. The Internet is an incredible resource for real-estate and mortgage professionals but keeping up with an always-evolving online world can be a challenge. Sometimes the lingo alone can stand between successfully implementing a social-media strategy and being overwhelmed by widgets, avatars, and hashtags. Active Rain – The largest social network for real-estate professionals. Launched in 2006, Active Rain has nearly 200,000 members. Aggregator – A web-based tool or desktop application that collects syndicated content from across the Internet. API (Application Programming Interface) – A … (10 comments)
mortgage marketing: The Benefits of Blogging for Mortgage Professionals
- 10/19/10 03:09 AM
These days, people seek information online before making even the smallest decision. Which means, having a presence on the Internet is vital to building a business in the age of Google, Twitter, and Facebook. And a great way to build that presence is to establish your brand through blogging. Need convincing? Here are some things to consider … Blogs Generate More Traffic: To establish your business online, you need to show up in search-engine results. And to show up in search-engine results, you need regularly updated content. Search-engines such as Google, Yahoo! And Bing respond to frequent updates. In other … (1 comments)
mortgage marketing: Blogging For Business: How To Attract And Keep An Audience
- 09/22/10 08:25 AM
Chances are, you’ve heard all about the benefits of keeping a business blog. You likely wouldn’t be reading this if you weren’t looking to start a blog or build upon an already existing blog. So let’s get right to it. Here are a few tips, thoughts, and ideas that should help you attract readers, and potential business, to your blog … Think of Your Blog as Your Own TV Station: Like radio and television before it, the Internet is a means of communication. But unlike TV and radio, the Internet allows for equal and inexpensive access. Which means, setting up … (5 comments)
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