marketing: How Newbies (or for that matter Oldies) Can Get Business - 10/31/15 11:52 PM
Reading AR this morning, there seem to be a lot of posts and questions about how to get clients. So I thought I would add my two cents, since it has been a long time since I last posted.
First of all the question should reall be "how do I get and keep clients" If you are only worried about the getting you wont be in business long.
Next many seem to think there is a quick and easy way. Not so; not going to happen. One thing and one ting only will help you get and keep clients ... WORK...TaDa... not very … (2 comments)

marketing: Internet Customers or Clients or how to close a deal long distance - 05/22/07 02:23 AM
Curious. I had a customer that I sold and almost the whole transaction was via the internet. (By the way I use customer instead of client as I don't think the internet can foster a client relationship). This guy appears at my office one day to see a house located in our market area. He is an MD from out of town that is here on a contract. His wife who is Swiss and also an MD (he was from Lebanon) was living in Lebanon. She saw the house on line and emailed him. We went and looked. He emailed her. I … (5 comments)

marketing: Beginners Market Plan for Success - 04/23/07 02:38 AM
So you have decided that Real estate is the way for you. life style, hours, money etc. Hmmmm could be but you might want to look at your business plan.... or if you don't have one create one. Otherwise it will be none of the above. Buyers don't just call and sellers don't just drop out of the sky. So here are some ideas to help our:
1. Hours... best described as long and hard. Try getting to the office before 8:30 Monday through Saturday. The old addage "the early bird catches the worm" is still true. After you are established you … (4 comments)

marketing: Prospects vs Clients - 04/11/07 05:38 PM
Do you maintain a sphere of influence list, client list or mailing list? Is there a difference?
You bet there is!
When we first start out we are advised to create a sphere of influence. This is a list of people we could be expected to mail or contact about Real Estate and get at least a familiar reception. Gradually, over time, this becomes a mailing list. That is, it is a list of names that we add to from time to time and when the urge strikes we send them a letter or post card or perhaps flier. If we are really … (2 comments)

marketing: Niche Marketing - 03/29/07 05:07 PM
Recently, on one of my blogs, someone mentioned "niche marketing".  As the market is getting bigger, rules are getting more complex and clients are demanding more, there has been a growth in the so call niche marketing adherents. A few years ago we would simply have called someone a specialist. Over on the Seattle PI Real Estate Professional Blog one of the regular bloggers has carved out a niche that includes pets (I think I also read that Seattle has more dogs than children so that might work). My friend Geordie Romer who blogs on Active rain works the Leavenworth/Lake Wenatchee market. I … (3 comments)

J Perrin Cornell, Broker, ABR, VAMRES (Coldwell Banker Cascade Real Estate)

J Perrin Cornell


Wenatchee, WA

More about me…

Coldwell Banker Cascade Real Estate

Address: 135 N. Mission, Wenatchee, WA, 98801

Office: (509) 662-2100

Mobile: (509) 669-0354

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Comments and advice on the Real Estate market in Washington State and the housing market in and around Wenatchee, East Wenatchee and the Wenatchee Valley.




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