J. Philip's Westchester Real Estate Blog (914) 723-8900

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Managing Real Estate Broker - Howard Hanna Rand Realty - License # 49FA1074963
J. Philip Faranda is based in Briarcliff Manor, NY. His market covers Westchester, Rockland, Putnam, & Dutchess counties. Almost 500 clients and customers have closed transactions with him since 2005 for over a quarter billion dollars worth of property sold. Ever the high-producing listing agent, he counts among his specialties hard to sell properties & short sales.



This might be a sensitive subject to some. However, I feel that my thoughts need to be expressed and our industry should be a leader and not a passive observer. I view gay marriage as an equal housing issue, and therefore something that should be supported by licensees. The building bloc of socie...
Those of you who have listed and sold homes of divorcing couples will attest to the frequent difficulty of those files. The NY Times has an article on how the slow market is causing the liquidation of marital real estate to be far more difficult in some cases, causing the people to remain living ...
Not long ago, the following was written: "you should be strongly advocating foreclosures - not mitigation or refinance - in your marketplace." They stated that foreclosures would restore confidence in the market. I beg to differ. With rare exception, foreclosures hurt everyone and should be avoid...
My 2 goals are simple: Make more money; Work less. 2008 was a difficult year for me compared to 2007, and I got caught up in a pattern of putting out fires and working more reactively than executing a plan. I will not let history repeat itself. My 5 resolutions are designed to fulfill my goals. T...
Those of us who live in the NY Metropolitan area (otherwise called the Tri-State area) know all about scandals involving our state governors. Since 2002, all three governors of NY, NJ and CT have resigned amidst scandal. And their offenses paled in comparison to Illinois Rod Blagojevich arrest fo...
My company is 30 minutes or less from the Bronx, Dutchess County, and Rockland County. I belong to the Westchester-Putnam MLS. I sell in other counties, though, and guess what? I belong to half a dozen other MLS systems to make that happen. Not only is this expensive, it is crazy. We all get the ...
There are those who will perjoratively state that ours is a retread occupation, where failures from other walks of life seek a way to earn a living after flopping elsewhere. I beg to differ, but it is true that for virtually all agents, real estate is not our first career. I know of no college th...
In light of this post by the Somers team on Dual Agency I feel compelled to share my thoughts on the practice. I can only speak about it from my own knowledge of the practice in New York, so agents in other states might get limited value from my thoughts. When I list a house, I am hired by the se...
With rare exception, buying decisions are made for emotional reasons. Overwhelming a prospective buyer with lots of data in a showing will typically talk them out of, rather than into, making an offer. Understandably, many sellers have put years of effort and money into keeping their home in good...
Buyers are waging a war of attrition with sellers in this market to be sure. I recall that when the sellers had the upper hand that buyers had to pretty much deal with their demands or lose the deal. The opposite is now true. At what point, though, does using their leverage cross over into bad fa...

J. Philip Faranda

Associate Broker / Office Manager
local_phone(914) 762-2500
smartphone(914) 450-8883
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Phil Faranda is broker and owner of J. Philip Real Estate LLC in Briarcliff Manor, NY. Since founding the firm as a sole practitioner in late 2005, the team has grown to over 80 agents & closed 1000+ transactions valued at over $1 billion. He was 2014 President of the HGMLS and a 2017 Inman Influencer. This blog commentary is geared toward consumers and industry colleagues alike. You can reach him at (914) 723-8900.
Warning: *Sarcasm and irony advisory at all times.*


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' There is no doubt in my mind that the house would still be on the market if it wasn't for Phil's proactive efforts. '
by drmoi
' Phil was very responsive to our requests; he was very professional and respectful; he always gave us his honest opinion on the questions we asked. ... more '
by junglegirlnyc
' Phil is a very honorable and respectful realtor. He has gone way above and beyond the call of duty for me not only once, but twice. He helped sell ... more '
by MommyJ9

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