J. Philip's Westchester Real Estate Blog (914) 723-8900

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Managing Real Estate Broker - Howard Hanna Rand Realty - License # 49FA1074963
J. Philip Faranda is based in Briarcliff Manor, NY. His market covers Westchester, Rockland, Putnam, & Dutchess counties. Almost 500 clients and customers have closed transactions with him since 2005 for over a quarter billion dollars worth of property sold. Ever the high-producing listing agent, he counts among his specialties hard to sell properties & short sales.



I'll be brief. I wrote a version of this for my company agents to inspire them to get busy here, and I'll share it with my colleagues: Get found. By buyers, sellers, reporters, other agents with referrals. Get followed. Why you want your blog to be engaging (sticky)- Not everyone who finds you is...
When I was first licensed in 1996, an idea was making the rounds that prior to meeting with prospective clients, an agent should give them a pre-listing package. It was printed material on the agent, their marketing plan, testimonials, and other credibility builders. The rationale was that when y...
Wow. Westchester County and the surrounding areas are buried with snow. There must be 2 feet of the stuff outside in my yard. What's more, the trees are FULL of the stuff, as if it were glued to them. It is creating a scene like none I can recall. Briarcliff Manor DPW has been by plowing the road...
Upon occasion, we get calls from people that see an ad or sign but they don't know the address of the house. They can give a color or a landmark, but the ad ID number wasn't written down. What then follows is an excercise in forensics and trianglulation which can take away from more pressing matt...
MSN Money released an article today on the 2010 real estate market that has me in a fairly prominent position. The article is entitled Homesellers Finally Get Real, and addresses the process by which homeowners have accepted and adjusted to falling prices. The quote is split up, but here is what ...
I'm not one to completely understand Einstein's theory of relativity, but I do observe that, depending on context, some things seem like they occurred a far longer time ago than others. For example: It seems like only yesterday when my daughter was born 6 years ago in early 2004. It was a remarka...
One of the things I have noticed in the ongoing debates on Dual Agency in Agent Genius, Active Rain and other industry forums is the near universal presumption that if an agent sells a home they have listed to their own buyer that it somehow automatically constitutes dual agency. While I can only...
Route 6 West approaching the Bear Mountain Bridge has to be the most twisty, serpentine windy road I've ever been on, and to top it off, it is on the edge of a mountain cliff overlooking the Hudson River. Locals have dubbed it the "Goat Trail." The Goat Trail starts northwest of Peekskill, NY and...
Also known as grieving property taxes or tax certiorari, having your home re assessed is becoming commonplace in Westchester as people realize that their local government will happily raise their taxes when the market is up, but won't break a sweat lowering them when it is in decline. There are t...

J. Philip Faranda

Associate Broker / Office Manager
local_phone(914) 762-2500
smartphone(914) 450-8883
Contact The Author
Phil Faranda is broker and owner of J. Philip Real Estate LLC in Briarcliff Manor, NY. Since founding the firm as a sole practitioner in late 2005, the team has grown to over 80 agents & closed 1000+ transactions valued at over $1 billion. He was 2014 President of the HGMLS and a 2017 Inman Influencer. This blog commentary is geared toward consumers and industry colleagues alike. You can reach him at (914) 723-8900.
Warning: *Sarcasm and irony advisory at all times.*


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' There is no doubt in my mind that the house would still be on the market if it wasn't for Phil's proactive efforts. '
by drmoi
' Phil was very responsive to our requests; he was very professional and respectful; he always gave us his honest opinion on the questions we asked. ... more '
by junglegirlnyc
' Phil is a very honorable and respectful realtor. He has gone way above and beyond the call of duty for me not only once, but twice. He helped sell ... more '
by MommyJ9

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