J. Philip's Westchester Real Estate Blog (914) 723-8900

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Managing Real Estate Broker - Howard Hanna Rand Realty - License # 49FA1074963
J. Philip Faranda is based in Briarcliff Manor, NY. His market covers Westchester, Rockland, Putnam, & Dutchess counties. Almost 500 clients and customers have closed transactions with him since 2005 for over a quarter billion dollars worth of property sold. Ever the high-producing listing agent, he counts among his specialties hard to sell properties & short sales.



The opportunity to hear me expel hot air in front of a crowded room is something that I KNOW some fellow agents are dying to attend. Just the sound of my whiny, nasal voice and suspect diction are a delight to trainwreck aficionados. So, if you are a masochist or considering penance for past sins...
It seems that the older I get, the more meaningful each Memorial Day becomes. When I was 23, it was a day off, and the marker for wearing summer clothes. When I was 33, it made me a little nostalgic for my father, who passed away when I was 25. Now that I'm 43, Memorial Day is a day of reflection...
Seth Godin's 61 word post from 10 days ago is, in my view, the greatest economy of words on a deep throught I have read in quite a long while. You should really read it, print it, and tape it to your monitor or mirror. No blanket statement covers 100% of reality, but I concur with his observation...
I recieved a call on a listing from someone who wanted to see one of my listings this weekend. I am booked, and with a holiday weekend, I didn't have an available agent in the firm on short notice. Being the mensch that I am (and keenly aware that I work for the seller, not myself), I dutifully r...
I have written before that I do not recruit or solicit first-time investors. Real estate mistakes are expensive, they can ruin you, and I don't want to go head to head with a newbie who won't take my advice, gets hurt,  but still reserves the right to blame me. Not my idea of fun.  There is a hom...
I understand the importance of voice mail. As a broker, I value it as a tool to retrieve and leave messages since I and my fellow agents cannot always be available to answer calls.   Some of the messages I get are priceless. Greetings amuse me too.   Like, for example, the agents who have a 90 se...
According to the Journal News, the legendary Leatherman will be reburied today in a more fitting place in Sparta Cemetary, further from Route 9. His original burial place was mere steps from the ever widening highway. The controversy that stemmed from the issue is now meaningless, as the Times re...
The best posts featured on the front page on Active Rain, the ones I love to see on the dashboard even more than my own, are those written by my own agents and invitees. This past September, I almost had the vapors when the firm's own Tom Ricapito wrote a terrific post that was featured entitled ...
I first heard the word "cantilever" when the renovations to old Yankee stadium were described. The old support columns holding up the upper deck were removed because they blocked the view of the field, and the upper deck was thereafter a cantilever. A cantilever is something like a balcony or dec...

J. Philip Faranda

Associate Broker / Office Manager
local_phone(914) 762-2500
smartphone(914) 450-8883
Contact The Author
Phil Faranda is broker and owner of J. Philip Real Estate LLC in Briarcliff Manor, NY. Since founding the firm as a sole practitioner in late 2005, the team has grown to over 80 agents & closed 1000+ transactions valued at over $1 billion. He was 2014 President of the HGMLS and a 2017 Inman Influencer. This blog commentary is geared toward consumers and industry colleagues alike. You can reach him at (914) 723-8900.
Warning: *Sarcasm and irony advisory at all times.*


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' There is no doubt in my mind that the house would still be on the market if it wasn't for Phil's proactive efforts. '
by drmoi
' Phil was very responsive to our requests; he was very professional and respectful; he always gave us his honest opinion on the questions we asked. ... more '
by junglegirlnyc
' Phil is a very honorable and respectful realtor. He has gone way above and beyond the call of duty for me not only once, but twice. He helped sell ... more '
by MommyJ9

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