J. Philip's Westchester Real Estate Blog (914) 723-8900

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Managing Real Estate Broker - Howard Hanna Rand Realty - License # 49FA1074963
J. Philip Faranda is based in Briarcliff Manor, NY. His market covers Westchester, Rockland, Putnam, & Dutchess counties. Almost 500 clients and customers have closed transactions with him since 2005 for over a quarter billion dollars worth of property sold. Ever the high-producing listing agent, he counts among his specialties hard to sell properties & short sales.



The September edition of Real Estate In Depth, the official publication of the Westchester Putnam Association of Realtors, has an announcement that WPAR is in discussions with neighboring organizations on the possibility of a merger. The other associations are the Rockland County Board of Realtor...
Milky Way        Earth                                                                                            USA                                                                                         New York                                                                           Westches...
"Staging for the Average Homeowner" will be the theme for Marie Graham's workshop to be held Thursday, October 6th at 7pm at the John C Hart Memorial Library in Shrub Oak. The event will cover many of the more important underpinnings of home staging and how it can aid in the sale of the home, one...
Recognizing that not all markets are the same and that we as brokers have an obligation to disclose material facts, my thoughts are centered on practices here in my home market of Westchester and the Hudson Valley. Simply put, I am not sure that marketing listings that are short sales as short sa...
One of the somewhat unique things about Westchester County, especially south Westchester, is that it was almost completely developed after the 2nd World War. What this means is that there are very few newer homes, and the inventory that we have is older, often much older, than a typical home in o...
Discovering Westchester County is like peeling an onion-anyone that views "the 914" as an amalgam of bedroom communities slumbering while all the action takes place south of us in Manhattan is missing out. For the last 37 years, Broadway has had an outpost right in Elmsford at the Westchester Bro...
Something I read on Facebook earlier made me just a little sad. Chris Somers asked for opinions on the banks' role in the downturn versus the borrowers, and one of the comments was just callous. This isn't the first time I've heard it. I just wish it were the last. Rather than get into a flame wa...
To the guy who thinks it is clever to inquire on one of my listings as if he were an interested buyer, only to pitch me  that he is an Internet search firm and can improve my search engine rankings: I will never, ever do business with you.  I really get pinched by the false alarm you cause when a...
I have written before on real estate investor mistakes, and one of them is worth expanding on. It is little discussed, but if an investor buys a property for rehab and resale, there is more than a simple margin to be focused on. The investor should also be guided by a realistic timetable.  All to...
I'll never say never, but this evening I had to explain to a seller client why I was unwilling to take a listing for only 90 days. I fully understand the reason why sellers want to hold their agent's feet to the fire and ensure that they aren't stuck in a long term contract with a brokerage that ...

J. Philip Faranda

Associate Broker / Office Manager
local_phone(914) 762-2500
smartphone(914) 450-8883
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Phil Faranda is broker and owner of J. Philip Real Estate LLC in Briarcliff Manor, NY. Since founding the firm as a sole practitioner in late 2005, the team has grown to over 80 agents & closed 1000+ transactions valued at over $1 billion. He was 2014 President of the HGMLS and a 2017 Inman Influencer. This blog commentary is geared toward consumers and industry colleagues alike. You can reach him at (914) 723-8900.
Warning: *Sarcasm and irony advisory at all times.*


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' There is no doubt in my mind that the house would still be on the market if it wasn't for Phil's proactive efforts. '
by drmoi
' Phil was very responsive to our requests; he was very professional and respectful; he always gave us his honest opinion on the questions we asked. ... more '
by junglegirlnyc
' Phil is a very honorable and respectful realtor. He has gone way above and beyond the call of duty for me not only once, but twice. He helped sell ... more '
by MommyJ9

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