J. Philip's Westchester Real Estate Blog (914) 723-8900

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Managing Real Estate Broker - Howard Hanna Rand Realty - License # 49FA1074963
J. Philip Faranda is based in Briarcliff Manor, NY. His market covers Westchester, Rockland, Putnam, & Dutchess counties. Almost 500 clients and customers have closed transactions with him since 2005 for over a quarter billion dollars worth of property sold. Ever the high-producing listing agent, he counts among his specialties hard to sell properties & short sales.



This past Memorial Day I wrote a post entitled Memorial Day 2011: Giving Back To a Veteran in Need. In it, I announced that my company would sell a home for a US service veteran facing hardship for zero commission. My father was a veteran of World War II and Korea, and I asked for the community t...
Another year has come and gone, and the real estate industry continues to plug along under the malaise of the housing downturn that has yet to hear the word "recovery" since the 2007 Sub Prime domino was the first to fall. Our firm was only 2 at that time, and we are still standing. Actually, we'...
I seldom reblog, but Doug's post speaks to the nationwide crisis of confidence that the american consumer is experiencing. Doug is in Alexandria, Louisiana, about as different fom Westchester County as you'll find. I lived in Louisiana in 1993-94 and it was a different world from New York, and in...
Christmas was not long in our rear view mirror when the calls started up again today. We love inquiries on our listings; that's what we work for. However, there are calls, and then there are calls. I can tell with some calls that these folks are first time buyers and just starting out. You have t...
Those of us who have short sales as part of our brokerage business can relate to Mike's frustration. Short sales allow distressed sellers to leave their home with dignity, get a fresh start, and avoid foreclosure or bankruptcy. But that's not the reason for banks to streamline the process.  When ...
It is always interesting to shift gears from figuring out a way to get my listings on page 1 of Google for certain hyper local keywords frequented by consumers in 2012 to a question straight from 1995. Specifically, I was contacted by someone whose house recently expired unsold and we discussed t...
Perhaps my colleagues can relate to the following scenario: A buyer is interested in your listing. Their agent emails you a slew of questions, and you get all the answers. There might be one of those 2nd or 3rd showings where where half a dozen extended family members come by and stay for 90 minu...
Today was a first since I started my brokerage in mid 2005. I did something that I actually think more brokers and managers should do on occasion.  I informed an agent that they would no longer be with our company. I fired someone.  I'd love to say that it was difficult or that I was conflicted a...

J. Philip Faranda

Associate Broker / Office Manager
local_phone(914) 762-2500
smartphone(914) 450-8883
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Phil Faranda is broker and owner of J. Philip Real Estate LLC in Briarcliff Manor, NY. Since founding the firm as a sole practitioner in late 2005, the team has grown to over 80 agents & closed 1000+ transactions valued at over $1 billion. He was 2014 President of the HGMLS and a 2017 Inman Influencer. This blog commentary is geared toward consumers and industry colleagues alike. You can reach him at (914) 723-8900.
Warning: *Sarcasm and irony advisory at all times.*


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' There is no doubt in my mind that the house would still be on the market if it wasn't for Phil's proactive efforts. '
by drmoi
' Phil was very responsive to our requests; he was very professional and respectful; he always gave us his honest opinion on the questions we asked. ... more '
by junglegirlnyc
' Phil is a very honorable and respectful realtor. He has gone way above and beyond the call of duty for me not only once, but twice. He helped sell ... more '
by MommyJ9

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