professionalism: Leave the House as You Found It
- 05/13/14 01:39 PM
I got a nice compliment from a seller client that was nice to hear, but the reason for it wasn't as nice. She told me that I was by far the most professional agent she has dealt with in selling her home, which was why she listed with me. That was great to hear. Then she lamented her experiences with some of the agents who had shown her home, and that was jaw dropping. The level of carelessness demonstrated by the showing agents was appalling. Lights left on Rear door left unlocked Cat was let outside, contrary to showing instructions. She … (80 comments)
professionalism: I Owned 11 Cars. Does That Make me a Master Mechanic?
- 12/04/11 11:30 AM
Anyone who is in sales and management learns over the years how to manage the styles of personalities we encounter. I have dealt with all types and consider myself fairly adept at interacting with people smoothly. The one that still gives me trouble, however, and probably you too, is the Jekyll and Hyde type- they start out pleasant, then suddenly become aggressive without warning or cause. I encountered just such a person today. 15 minutes of pleasantries, then 5 awkward minutes of moonbeam, loony tunes arguing and inexplicable confrontation. Mercifully, this is rare, and this one had a flare for the … (28 comments)
professionalism: What a Pleasure
- 09/15/10 02:29 AM
Sometimes you just have to tip your hat. It seems so rare these days, especially in New York, where terse tolerance of the competition is the most we expect in this market. With the State Association (NYSAR) in town this week, 4 kids just getting back into the school routine, and my admin out all last week, I haven't been the best P and Q guy around. So when it occurred to me on my drive home at a tad before 9pm last night that I hadn't set up a showing requested by a client for 3pm this afternoon, I sheepishly … (44 comments)
professionalism: Top 10 Ways to Endear Yourself to Other Agents
- 09/04/08 02:34 PM
10. Abbreviate. This is especially useful when you have the room to write more in your remarks but you still feel the need to call a living room an LR and a master suite a mstr ste. It really makes for easy reading when each sntce has mltple abbrvtns. Way to sell! 9. Misspell.Nothing builds your credibility like refridgerator, especially when the error lasts 4 months and your MLS has spell check. And while I'm at it, thanks for keeping that picture of the house under a foot of snow. It's September; my clients were curious as to what the place … (3 comments)
Phil Faranda is broker and owner of J. Philip Real Estate LLC in Briarcliff Manor, NY. Since founding the firm as a sole practitioner in late 2005, the team has grown to over 80 agents & closed 1000+ transactions valued at over $500 million. He was 2014 President of the HGMLS and a 2017 Inman Influencer. This blog commentary is geared toward consumers and industry colleagues alike. You can reach him at (914) 723-8900. Warning: *Sarcasm and irony advisory at all times.*
Testimonials
113201
There is no doubt in my mind that the house would still be on the market if it wasn't for Phil's proactive efforts.
5.0/5.0
by drmoi
109285
Phil was very responsive to our requests; he was very professional and respectful; he always gave us his honest opinion on the questions we asked. ... more
5.0/5.0
by junglegirlnyc
106920
Phil is a very honorable and respectful realtor. He has gone way above and beyond the call of duty for me not only once, but twice. He helped sell ... more
I got a nice compliment from a seller client that was nice to hear, but the reason for it wasn't as nice. She told me that I was by far the most professional agent she has dealt with in selling her home, which was why she listed with me. That was great to hear. Then she lamented her experiences with some of the agents who had shown her home, and that was jaw dropping. 
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