Homes in Central Mass

While there are many successful real estate agents who were able to start their careers using floor time to generate leads, does it make sense today given the advancements we've seen in technology? Perhaps many people used to call the main office prior to the Internet age, but fewer people take t...

Jimmy Homes just left a listing appointment with Bob and Sandy Jones.  The couple had been referred to him from a friend and client, Bill Benson.  Homes sold Benson's home three years earlier, and also acted as his buyer's agent for his new house.  The Jones's were nice people, and prior to their...

Spam filters, in general, are good tools for business owners.  In many cases, they effectively keep people from receiving unsolicited and unwanted emails. As a result, many business owners are then free to spend their time reading emails they want to get instead of wasting time opening junk emai...

In the video, I discuss how to begin the relationship process with strangers beginning with a LinkedIn group, and developing these prospects to the point where they become online, and in-person contacts.  Some of them may even become clients or referral sources.   Highlights include: Networking u...

Recently, there have been a number of break-ins in Central Massachusetts.  Last week alone, there was a break-in that happened very close to my home.  The police found a drunk man from Westborough in this house, and the guy claims that he had mistaken the home for one of his friend's.   Personal...

  Before choosing a realtor to list your home, ask him/her how they plan to market your home?  Marketing plans may vary, and a number of tools can be used effectively.  The more important point of this question is whether the agent has a game plan.  If he/she can't clearly commuicate how they're ...

Want to sell a home? Pay per click advertising is not a good option in many cases.  Back in 2003, I loved pay per click advertising. It drove a lot of traffic to my web site.  Unfortunately, it became more expensive each year, and organic listings (the free section of search engines like Google)...

I see a lot of mixed messages from realtors regarding open houses.  Many experienced agents highly recommend that new agents cover open houses.  According to this school of thought, new agents looking for clients, might be able to find some buyer clients.  selling the house would be a plus, but ...

I recently read, How to Become a Million Dollar Real Estate Agent in Your First Year, and was quite disappointed.  While I have no doubt that Susan Smith Alvis was a very productive agent, I wasn't surprised, whitle reading the book, that Alvis left real estate career.  Frankly, I'm surprised sh...

Real Estate is a tough business. Agents  1099 contractors in most cases.  If they don't produce, they don't eat. That said, it's also a business where good agents understand that it's important to focus on other people's needs first.  If the chief reason for entering into the business is money al...