expired scripts: Using Facebook to Target Expired Listings
- 03/10/11 08:45 AM
Using Social Media Marketing to Target Expired Listings The best way to earn instant creditability and trust with any client is to be referred by a friend, relative, or colleague. It's no wonder why so many speakers, websites, books, and systems focus on helping agents build their sphere of influence programs. So how can we use this strategy to enhance our expired listing prospecting success? One way is to harness the power of social media marketing. Social media marketing focuses on building networks of linked individuals. These links can come in a variety of forms - business acquaintances, current friends, … (1 comments)
expired scripts: You REALTORS are all blood suckers!
- 09/30/10 01:18 PM
You REALTORS are all blood suckers! In today's real estate market real estate buyers and sellers are frustrated. Maybe no group is more frustrated than sellers with a sincere desire to sell their home who can't locate a buyer. Unfortunately many of these sellers end up as expired listings. It's no wonder then that many agents have some trepidation about calling these folks. Naturally you are afraid of what the seller might say. The fear is you might hear things like: You REALTORS are all blood suckers! You REALTORS are all greedy! You REALTORS are responsible the current financial mess we … (6 comments)
expired scripts: Expired Seller Question: Why didn't you show my house?
- 08/06/10 06:48 AM
Expired Seller Question: Why didn't you show my house? You finally worked up the nerve to actually prospect expired listings. Congratulations! You have joined an elite group of superstars who proactively take control of their lead generation activities. This is a defining difference between the winners and the losers in any market, the ability to consistently create high quality leads. For help in kicking starting your own lead generation plan visit www.expiredlistingguru.com But now you have been hit over the head with a classic question: "So why didn't you show my house when it was on the market the first time?" … (4 comments)
expired scripts: Expired Listings: Calls or Mailings?
- 08/02/10 06:09 PM
Expired Listings: Calls or Mailings? So you have decided to try your hand at expired listings. Congratulations you are one of the very, very few agents who are willing to proactively commit to a lead generation strategy. But now you have a dilemma do you call them or mail to them? To answer the question let's start with the famous parable "The Town up Ahead". Once, a man pulled up into a gas station in the country, and asked the gas station attendant, "What are the people like in the next town up ahead?" The attendant said, "What were the … (20 comments)
expired scripts: Expired Listings - 100 Listings in 12 Months?
- 07/23/10 02:31 PM
Expired Listings - 100 Listings in 12 Months? If someone said to you: If you can take 100 listing saleable listings in the next twelve months I will pay you a million dollars. Could you do it? Wait! Really think about this challenge. What would have to change in your career to ensure you received your free briefcase of cash? Probably the most important item on the agenda's would be your lead generation activities. One way that some of the top REALTORS in the nation ensure their own success is by becoming proactive. To do this they focus on sellers … (7 comments)
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