marketing: I would rather be a Hershey bar.
- 11/07/20 12:19 PM
Some names are just renowned throughout the world. The name Hershey is synonymous with the candy bar. The name Xerox has long been identified with the brand name of a company that produces office machines that can duplicate a document. But Xerox is also synonymous with the act of making the duplicate. In business, you want to be recognized. Being the first one that comes to mind when a need arises, puts you in the forefront. Ahead of the competition. Easily recognizable names are not always a good thing. Some names identify with failure. Being a Benedict Arnold is tantamount to being a … (16 comments)
marketing: The value of a client is greater than one.
- 11/04/17 10:17 PM
Every agent knows that keeping their pipeline full of clients, both past, and prospective, is the secret to success. Over the years I have created a fairly nice portfolio of past clients that has helped sustain my business while I prospect for new clients. Depending on which study you read, acquiring a new client is anywhere from 5 to 25 times more expensive than retaining one, and research shows increasing retention rates by just 5 percent can increase profits by 25 to 95 percent. That means by managing your prior customer relationships, you’re taking the most important step in maintaining consistent sales. … (1 comments)
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