reputation: I would rather be a Hershey bar.
- 11/07/20 12:19 PM
Some names are just renowned throughout the world. The name Hershey is synonymous with the candy bar. The name Xerox has long been identified with the brand name of a company that produces office machines that can duplicate a document. But Xerox is also synonymous with the act of making the duplicate. In business, you want to be recognized. Being the first one that comes to mind when a need arises, puts you in the forefront. Ahead of the competition. Easily recognizable names are not always a good thing. Some names identify with failure. Being a Benedict Arnold is tantamount to being a … (16 comments)
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