richmond va home staging: Wallpaper Removal Really Does Make a Difference - 03/02/09 04:15 AM
You've no doubt heard it before, but it always bears repeating... Remove wallpaper prior to putting your house on the market.  I recently did a Walk & Talk Consultation for some sellers who had their house on the market for a very long time, 175 days. Overall, their house was in pretty good shape.  They had decluttered and maintained it well.  I suggested a few additional decor items, repositioned some furniture, etc.  Unfortunately, their previous agent told them it was okay to leave up the wallpaper that was in the diining room and entry (sorry no before photo of that space).  … (16 comments)

richmond va home staging: Which Kitchen Would You Want to Buy? - 03/01/09 02:34 AM
Sometimes a dated kitchen just needs to be redone!  Here's an example from a vacant townhouse I staged this past week.  The sellers had this property on the market for a long time.  They decided to take it off the market, update the kitchen, stage the property and put it back on the market.  I think the kitchen redo turned out fantastic!  Not a lot of buyers out there looking for blue formica countertops and those old '80s cabinets.  But now... the kitchen is sure to please!
For professional, quality staging, … (25 comments)

richmond va home staging: Professional vs. Non Professional Staging Example - 02/12/09 08:41 AM
I've been a bit frustrated lately with the poor quality of staging I've seen.  And even more frustrated that I've lost a couple vacant staging jobs to others who seem to be charging pennies!  To be quite honest, I believe I am very reasonably priced and provide a quality professional service.
One project I didn't get was a home with 3 bedrooms, 2 baths, family room, living room, office and kitchen.  We discussed the different levels of service for a vacant and the owner wanted more than just a simple, vignette staging.  So I prepared a proposal that I thought was … (24 comments)

richmond va home staging: Sellers...Neutralize Your Spaces With Paint! - 11/05/08 11:41 PM
When it's time to put your house on the market, I believe one of the biggest "bang for your buck" improvements a seller can make is contained in a simple can of paint!  I believe it's so important that I tend to recommend painting first, even if it means there is no money left in the budget for my staging services.  Buyers want homes that are move in ready!  Colorful walls scream "work to be done" especially if they are not in the color scheme a potential buyer prefers.  However, if the home is neutral in color (this doesn't mean white!), … (12 comments)

richmond va home staging: Now Here's Some Stats Worth Bragging About! - 02/18/08 04:47 AM
145 days on the market.  40+ showings.  No offers!  Something was wrong.  The property seemed to be priced right and have a desirable location since it was getting traffic and being shown but something was obviously missing.  The listing agent saw another house Judy Heinrich Home Staging, LLC recently staged and decided staging might be the answer!  She gave me a call and I quickly went to work.  The day after staging the property was shown and an offer was received that evening.  Now the property is set to close the end of the month, just about two weeks after staging!  
I think what is important to note is … (30 comments)

richmond va home staging: What a can of paint can do! - 02/06/08 11:16 PM
I know it has been talked about before, but you can't talk enough about the importance of a fresh coat of paint when selling your house.  It will make all the difference when marketing your house to potential buyers.   It's simple, inexpensive, and provides a much better first impression than a house with personalized paint or different colors in each room that don't flow together nicely.  Here's a couple before and after photos of an occupied home staging I recently did where the homeowner painted all the colorful rooms neutral.  What a difference a can of paint can make!
Each room in this … (8 comments)

richmond va home staging: Would you have done this? - 01/31/08 12:15 AM
A lot of the old homes I stage have decorative fireplaces in each room.  I suppose a long, long, time ago they might have worked.  But now they are not functional.  Sometimes the firebox is filled in or blocked off as well.  But usually the mantle and surround are still there.  The problem I run into often is they are in every bedroom and usually on the only large wall of the room.  Most likely the exact place I want to put the bed!
This particular room was big, but had no good place to put a bed larger than a twin (and it is the master). So … (22 comments)

richmond va home staging: One Duvet Cover, Two Different Looks - 10/20/07 11:27 AM
I had a rush job last week which meant no time for shopping (phone call on Thursday afternoon and staged Friday morning). I needed some bedding and everything I had available in my inventory didn't seem right to go with the green walls that were in the bedroom of this house.  Needless to say, I was a bit stressed! I did have a fairly neutral duvet cover that I've used before for a more contemporary look (those of you that have been around a while will recognize the picture with the mirrors).  So I rounded up a bunch of pillows and a throw and, voila... I made … (6 comments)


Judy Heinrich

San Diego, CA

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Judy Heinrich Home Staging

Address: San Diego, CA, 92106

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