real estate: MAGNIFYING THE POSITIVE - 10/04/20 11:00 AM
By Darryl Davis, CSP
When I was a kid, my Father had a magnifying glass, and I thought it was a toy. I thought it was the coolest invention ever created, and I loved to play with it. I loved the curved glass and way it enlarged everything more than what else was around it. My father passed away about 20 years ago, but I still have this magnifying glass.
I remember seeing my father using that magnifying glass to read the newspaper every day, and it got me thinking. There are a lot of terrible things in the news today … (2 comments)

real estate: Introducing the Master Marketing Magazine Data Edition - 07/23/15 06:10 AM
Insights on Big Data, Driving Listings & Working Smarter, Not Harderby Julie Escobar
Hot off the presses!  The all-new, edition two of the Master Marketing Magazine started hitting mailboxes last week.  We're already getting word from agents that they love the strategies included for finishing the rest of the year strong. 
This edition's 75 pages focus on helping agents find, reach, and close the perfect customers for their market using smart data solutions, science-based data selects, and incredible new technology.
Here are a few of the featured articles: 
The Big Data Game is On - Are You In to Win? Nielsen Prizm Codes, Smart Segments, and Technology … (0 comments)

real estate: Creating Authority With Expireds... - 03/19/13 02:26 AM
A Smart Seller Strategy for Your Next Listing Appointment

By Julie Escobar
I’ve always been a big fan of visuals when giving presentations and when your goal is to effectively communicate with your client or customers.  They lend an extra layer of authority to the conversation, appeal to the both the “listener” in the room and the “visual” person in the room (and if there’s a husband and wife or more than one person who is a decision maker – there’s usually one of each!), and it help you and your ‘audience’ to stay ON TRACK.
Working with Expireds is a dynamite … (2 comments)

real estate: Back to School Strategies for Real Estate Professionals - 08/12/12 07:02 AM
It’s that time again. Tens of millions of children are headed back to classes,and even those without little ones can get caught up in the thirst for knowledge, need for more certain schedules and the never-too-old-for allure of new notebooks and supplies. All right, maybe that last one is just me, but you’ll have to admit there is something exciting about creating a clean slate, learning to the best of our abilities and growing as a sales professional as well as a person.
Ready to get started? You’ve had a healthy breakfast, donned your uniform (name badges everyone!) put on … (1 comments)

real estate: This Market is Much Worse Than You Think... - 03/12/10 01:10 AM
How the power of suggestion can ruin a good REALTOR®
By Roberta Ross, National Speaker
Are you one of those agents who is easily influenced by negative media or the long faces of your depressed colleagues? If so, then this market is much worse than you think.
Why? Because while you spend your time wallowing in the doom and gloom, serious-minded agents are rising to the challenge and capitalizing on the opportunities that today’s market presents—the ones you’re leaving behind.
That’s the bad news. And the really bad news is that when the tides of economic change do turn, those agents … (5 comments)

real estate: The Three Biggest Mistakes Real Estate Agents Make... - 03/08/10 12:13 AM
An Interview with National Speaker Roberta Ross
By Julie Escobar
As we head into the spring season, many agents are asking us how they can “cultivate” the right habits, systems and strategies for success in this and ANY market.  To help answer some of those questions I dialed up one of my favorite speakers, coaches, motivators, and ProspectsPLUS! fan, Roberta Ross who just happens to be publishing a book on the topic:   The Five Biggest Mistakes Real Estate Agents Make and How to Avoid Them. Let’s take a look:
Q:  Roberta, I’m thrilled for you that your new book is coming … (7 comments)

real estate: Everyone's a Winner in the ProspectsPLUS! Back to School Challenge! - 09/01/09 04:44 AM
Knowledge is power in today's world.  We're inviting all of our customers and friends to join us in a virtual think tank this month to share the best practices and strategies you know for thriving in a changing market! 
So come on!  Leave a comment here to share your best THREE success tips for growing your business, maintaining balance in your life, taking care of your customers, saving more, working smarter rather than harder - you tell us - what lessons could we all learn? 
The best part?   EVERYONE'S a WINNER! Share your thoughts and we'll email you a priority code for 20 FREE Postcards from … (0 comments)

real estate: Helps Agents Score Touchdown With Football Series - 06/23/09 01:21 AM
BRADENTON, FL: kicks off pre-season with a new series of football postcards to help REALTORS® get into the marketing game by mailing team schedules to the legions of fans nationwide gearing up to answer the call, "Are you ready for some football?" 
This simple web-to-print platform allows agents to choose their team, upload their list and within just minutes place their order.  This year's postcards are ready to score big for agents, and now with the ability to send just one postcard or to an entire database and with prices as low as .45₵ per card, these full-color cards are … (0 comments)

real estate: Niche Marketing and the Law of Attraction - 05/20/09 11:49 PM
Exploring the Connection:  One-on-One with Matthew Ferry
By Julie Escobar, Director of Corporate Marketing, ProspectsPLUS!
It seems people all over the world are trying to unlock the secrets to a better life, better career, and more happiness.  What do the really successful people have that others don't?  Why do they seem to effortlessly "attract" all that they need and want?  Why do they rise to the top and stay there, and more importantly, how can the rest of us capture that same lightning in a bottle and use it to propel our own lives and careers?  To gain a little insight … (1 comments)

real estate: What Every New Agent Needs to Know…Part II - 05/18/09 01:56 AM
Five Top Industry Experts Share How to Adopt the Mindset of a Winner
By Julie Escobar, Director of Corporate Marketing, ProspectsPLUS!
Hats off to the new agents!  You bring to our industry fresh faces, new enthusiasm, and "ready-to-make-things-happen" attitudes, and for that, you are appreciated!  Floyd Wickman once said with the right tools, training and focus - ANYONE can make it in this business.  In that spirit, I asked five top industry experts to help us explore what new agents need to do to adopt the right mindset or "focus" for success. Our esteemed guests are:  Real Estate Speaker, Coach and … (2 comments)

real estate: Grow Your Business...One Lead at a Time - 04/30/09 11:47 PM
Lead Incubation Strategies for Today's Real Estate Professionals

By Julie Escobar, Director of Corporate Marketing, ProspectsPLUS!However you get your leads, whether by referral, website, blog or pay-per-lead services, unless you USE them, you tend to lose them. Our market is the perfect storm for lead loss. Why? Simple -- with reduced patience and the insistence of a higher level of service, consumers are no longer willing to accept "good" or "good enough." So, let's take a look at some ways you can turn "good" to "excellent" in the year ahead.
1. Understanding lead incubation. It starts with a desire to … (1 comments)

real estate: Making a Name For Yourself-Part III - 04/14/09 06:42 AM
Smart Agent Branding Strategies from Some of Today's Top Agents
By Julie Escobar, Director of Corporate Marketing, ProspectsPLUS!
You may recall, in last month's article we started to dive into some of the unique ways top agents "Make a Name for Themselves." We shared the story of Short Sale Specialist Bob Daniel and his powerful approach to building and owning that niche in his market area. Before that, we learned from one of real estate's Top 50 REALTORS® on the Rise in 2008, Kathy Casarin, who shared her terrific strategies for marketing to FSBOs and Expireds. If you missed the February … (26 comments)

real estate: ProspectsPLUS! Launches Agent Branding System™ for FSBOs and Expireds - 03/23/09 05:08 AM
Committed to helping agents streamline the way they compete in today's tough market, industry leader ProspectsPLUS! recently teamed with real estate powerhouse Landvoice to launch its all new 3-7-27 Agent Branding System for FSBOs or Expireds.
"It's definitely the next evolution of real estate marketing," shared company President Jim Morton. "We've taken the benefits and ease of our automated product and added best direct mail practices which allow us to effectively automate the process of helping our customers become a brand name for area FSBOs or Expireds."
Offering geographic exclusivity, the new branding system integrates with Landvoice, a nationwide data … (0 comments)

real estate: Making a Name for Yourself - Part II - 03/11/09 10:24 PM
Smart Agent Branding Strategies for Today's Top Agents
By Julie Escobar, Director of Corporate Marketing, ProspectsPLUS!
You may recall, in last month's article we started to dive into some of the unique ways top agents "Make a Name for Themselves." We shared the story of Kathy Casarin, one of real estate's Top 50 Realtors on the Rise in 2008, who shared terrific strategies for marketing to FSBOs and Expireds. If you missed the February edition of our newsletter you can read Kathy's solutions in the Newsletter section of the Resources area on our site, Enjoy!
This month, we'll explore the … (2 comments)

real estate: Making a Name for Yourself... - 02/11/09 11:55 PM
Smart Agent Branding Strategies from Some of Today's Top Agents
By Julie Escobar, Director of Corporate Marketing, ProspectsPLUS!
It's not always easy to make a name for yourself in today's market. With both marketing dollars and hours in the day in short supply and competition fierce, learning the best branding practices in the business for creating your own niche is a "must-do."
Recently, I had an opportunity to sit down with three top real estate professionals, all in different markets, with different niche interests to find out what THEY do to ensure they are ALWAYS making a name for themselves. This … (2 comments)

real estate: Get the Picture! Fine tuning your creative focus for better business results! - 01/27/09 04:39 AM
In a world where consumers are presented with millions of media images and creative stimulus daily, developing a creative culture in your organization often gives companies just the edge they need to capture additional market share.  Creativity, simply defined, is the ability to transcend traditional ideas, rules, patterns, relationships and to create meaningful new ideas or interpretations.   
Creativity is about generating--not reacting. It is easy to quickly dismiss a new idea by over-evaluating or passing judgment.  As a business owner, your job - your responsibility is more than just punching the clock or making the payroll.  Your role as a … (1 comments)

real estate: One Month Down, Eleven to Go! - 01/22/09 06:55 AM
Do YOU know where your business plan is?
By Julie Escobar, Director of Corporate Marketing
As we round the corner toward January's end, it's interesting to note that many entrepreneurs fall into three categories: those who created a comprehensive business plan and are on track, those who made a plan but just like those resolutions have started to slip, and those who are still taking the "hope for the best" approach totheir business. Which are you?
In today's competitive marketplace, savvy business men and women know that having a viable business plan and tracking it not just annually, but weekly and … (1 comments)

real estate: Master Marketing Tips for January! - 01/13/09 01:12 AM
January Master Marketing Tips!
There's never been a better time to make EVERY opportunity count in your market! Make this year THE year that you walk the walk of the top producers! How? Simple.  Stay in CONSISTENT touch with your sphere of influence and grow that  book of business this month and every month!
3-7-27 Agent Branding System - SOI EditionTM: Growing your business has never been easier.Our new system allows you to not just take care of the VIPs currently in your sphere of influence, but calculate how many more customers you need to realize your annual goals. Once … (0 comments)

real estate: Make New Friends but Keep the Old... - 12/08/08 12:35 AM
Make New Friends but Keep the Old! By Julie Escobar, Director of Corporate Marketing, ProspectsPLUS!
There's an old Girl Scout campfire song that begins with, "Make new friends but keep the old; one is silver and the other gold." That tune came to mind as I sat down to write this month's article. Why? Simply because I know many agents who are so busy chasing "new" business that they forget the customers who got them to where they are. While I agree that looking after new or "silver" clients is a great idea, there is no measure for the career longevity … (0 comments)

real estate: Just Two Things…Eleven industry experts share what they believe are the top two good things about our current market conditions - 10/30/08 09:46 PM
By Julie Escobar, Director of Corporate Marketing, ProspectsPLUS!
In the midst of what often seems to be a media circus regarding the current housing market and economic crisis, I recently had an opportunity to talk with 11 leading real estate experts: Floyd Wickman, Mr. InterviewTM- Michael Krisa, Bill Barrett, Darryl Davis, Carol Johnson, Mr. Internet®- Michael Russer, Matthew Ferry, Walter Sanford, Dave Beson, Claudia Wicks and Judy Ladeur.
I asked them to share two good things about our industry today; their best advice for brokers and managers; the smartest thing agents can do sooner rather than later; and how they stay … (0 comments)

Julie Escobar, Director of Possibilities, Darryl Davis Seminars

Julie Escobar

Director of Possibilities, Darryl Davis Seminars

Tampa, FL

More about me…

Address:,, Tampa, FL, 34211

Office: (866) 405-3641

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We provide targeted, effective and CONSISTENT marketing solutions and training for real estate professionals. If you're ready to design a life and career worth smiling about - join Coach Darryl Davis and I and the empowering community of Power Agent from all over the world!




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