brand business model bmw posrche mercedes benz: Milk and Cars - why they are important to your business
- 01/25/11 05:13 AM
Yesterday I wrote a post about milk the commodity and how, for most people, the brand of milk doesn't matter, price does. I then wrote about how high performance car companies like Aston Martin and Porsche (just to name two) use a variety of things to differentiate themselves and can then charge a premium for their product. Today I will get a little deeper into the philosophy in an effort to help those of you who actually read this post think about how your business is set up relative to your competitors and what you can do to differentiate yourself from … (3 comments)
Yesterday I wrote a post about milk the commodity and how, for most people, the brand of milk doesn't matter, price does. I then wrote about how high performance car companies like Aston Martin and Porsche (just to name two) use a variety of things to differentiate themselves and can then charge a premium for their product. Today I will get a little deeper into the philosophy in an effort to help those of you who actually read this post think about how your business is set up relative to your competitors and what you can do to differentiate yourself from … (3 comments)
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