doug rawady: The Commoditization Conspiracy - 12/17/10 07:07 AM
Speaker, Coach and Business Strategist Doug Rawady gave a very informative presentation during the Association of Design Education (ADE) Annual Conference.  Doug is a very dynamic speaker who shared with us the secret to creating a Dominant Market Position by building a "Killer Brand".   Most of us in attendance were small business owners and his advice couldn't possibly have come to us at a more appropriate time.  We learned that during these tough economic times, we REALLY need to make ourselves stand out from our competition.  We need to make sure the product/service we're offering is absolutely irresistible to our target … (6 comments)

doug rawady: Blasting Business Boundaries - Building a Killer Brand - 12/16/10 01:52 PM
Blasting Business Boundaries - Building a Killer Brand
Speaker, Coach and Business Strategist Doug Rawady gave a very informative presentation  during the Association of Design Education (ADE) Conference back in September. The subject was, Blasting Business Boundaries by Building a KILLER BRAND.  Doug is a very dynamic speaker and he shared with us the secret to creating a Dominant Market Position by building a "Killer Brand".  
Perhaps you're wondering, what exactly is a "Killer Brand"?   Doug pointed out that your brand is NOT your logo and has little to do with the company you represent.  Your brand is actually - … (5 comments)