doug rawady: The Commoditization Conspiracy
- 12/17/10 07:07 AM
Speaker, Coach and Business Strategist Doug Rawady gave a very informative presentation during the Association of Design Education (ADE) Annual Conference. Doug is a very dynamic speaker who shared with us the secret to creating a Dominant Market Position by building a "Killer Brand". Most of us in attendance were small business owners and his advice couldn't possibly have come to us at a more appropriate time. We learned that during these tough economic times, we REALLY need to make ourselves stand out from our competition. We need to make sure the product/service we're offering is absolutely irresistible to our target (6 comments)
doug rawady: Blasting Business Boundaries - Building a Killer Brand
- 12/16/10 01:52 PM
Blasting Business Boundaries - Building a Killer Brand Speaker, Coach and Business Strategist Doug Rawady gave a very informative presentation during the Association of Design Education (ADE) Conference back in September. The subject was, Blasting Business Boundaries by Building a KILLER BRAND. Doug is a very dynamic speaker and he shared with us the secret to creating a Dominant Market Position by building a "Killer Brand". Perhaps you're wondering, what exactly is a "Killer Brand"? Doug pointed out that your brand is NOT your logo and has little to do with the company you represent. Your brand is actually - (5 comments)