preparing homes for sale: Do Your Buyers Hear What You Hear? - 03/17/12 01:27 AM
Do you hear what I hear?  Buying decisions are emotional.  Marketers have studied this for years and one thing we know for sure, if we want to stimulate the buying response, we need to tap into buyers' EMOTIONS.  

Home sellers can tap into the emotions of their prospects, simply by employing a little psychology and appealing to the 5 senses. In Love at First Sight I shared how to trigger the buying response by appealing to buyers' sense of sight.  EVERYTHING a buyer sees AND EVERYWHERE a buyer looks in your home has the potential to stimulate a positive [or negative] emotion. In Common Scents I … (65 comments)

preparing homes for sale: Common Scents - 02/23/12 09:22 PM
Home sellers can create spaces that appeal to prospective buyers by employing a little psychology and by engaging the 5 senses......You see, our brain takes all the sensory data it receives and transforms it into feelings and those feelings can be either overwhelmingly positive or overwhelmingly negative.  
The clever use of design elements in a home for sale can help sellers engage the senses of their prospects and thus trigger the desired positive emotional response.  Last week in, Love at First Sight, I discussed ways sellers can engage the sense of SIGHT to elicit desirable feelings in home buyers.  Today I'll cover the … (62 comments)

preparing homes for sale: Love at First Sight - 02/10/12 01:29 AM
As we get ready to celebrate Valentine's Day, what better time to discuss the subject of falling in love.  After all, when you're preparing your home for sale, your goal is to get buyers to fall in love with your house. Just like all other matters of the heart, the home buying process is extremely emotional.  How can savvy sellers use this to their advantage?  Let me count the ways......     A great place to start helping your house elicit the love response, is by using psychology to engage your buyers' 5 senses: sight, smell, hearing, touch and taste. Today we'll … (14 comments)

preparing homes for sale: Costly Mistakes Sellers Make - #2 - 09/29/11 03:17 AM
Top 10 Costly Mistakes Sellers Make and How to Avoid Them
Don't stand in the way of your own success - avoid these costly mistakes that home sellers often make......
MISTAKE #10:  Waiting until after you’ve tried - and failed - to sell your house 
before preparing it for market 
MISTAKE #9:  Selling “AS IS”
MISTAKE #8:  Over-Improving
MISTAKE #7:  Covering up Known Defects
MISTAKE #6:  Not Containing or Relocating Pets
       MISTAKE #5:  Selling Before You’re Emotionally Ready
MISTAKE #4:  Failing to De-Clutter
       MISTAKE #3:  De-Cluttering Too Much
MISTAKE #2:  Underestimating the Importance of Curb Appeal.  
It’s true - … (4 comments)

preparing homes for sale: Costly Mistakes Sellers Make - #3 - 09/27/11 03:48 PM
Top 10 Costly Mistakes Sellers Make and How to Avoid Them
It's not uncommon for sellers to get in the way of their own success when selling a home.  Learn from the mistakes others have made and avoid these common traps…
MISTAKE #10:  Waiting until after you’ve tried - and failed - to sell your house before preparing it for market 
MISTAKE #9:  Selling “AS IS”
MISTAKE #8:  Over-Improving
MISTAKE #7:  Covering up Known Defects
MISTAKE #6:  Not Containing or Relocating Pets
       MISTAKE #5:  Selling Before You’re Emotionally Ready
MISTAKE #4:  Failing to De-Clutter
MISTAKE #:  De-Cluttering Too Much
Avoid the temptation to get … (16 comments)

preparing homes for sale: Costly Mistakes Sellers Make - #4 - 09/26/11 03:03 PM
Top 10 Costly Mistakes Sellers Make and How to Avoid Them
Don't stand in the way of your own home sale success.  Learn from the mistakes of others and avoid these common traps…
MISTAKE #10:  Waiting until after you’ve tried - and failed - to sell your house before preparing it for market 
MISTAKE #9:  Selling “AS IS”
MISTAKE #8:  Over-Improving
MISTAKE #7:  Covering up Known Defects
MISTAKE #6:  Not Containing or Relocating Pets
       MISTAKE #5:  Selling Before You’re Emotionally Ready
MISTAKE #4:  Failing to De-Clutter
Clutter Kills Equity! Buyers are willing to pay more for a larger home, doesn’t it make sense to … (6 comments)

preparing homes for sale: Costly Mistakes Sellers Make - #6 - 09/24/11 11:28 AM
Top 10 Costly Mistakes Sellers Make and How to Avoid Them
In hard enough to succeed in today's housing market - there's no need to make it any more difficult.   Sometimes sellers can get in the way of their own home sale success.  Why not learn from the mistakes of others and avoid these common traps…
MISTAKE #10:  Waiting until after you’ve tried - and failed - to sell your house before preparing it for market 
MISTAKE #9:  Selling “AS IS”
MISTAKE #8:  Over-Improving
MISTAKE #7:  Covering up Known Defects
MISTAKE #6:  Not Containing or Relocating Pets
This is a very touchy subject … (18 comments)

preparing homes for sale: Costly Mistakes Sellers Make - #7 - 09/20/11 02:45 PM
Top 10 Costly Mistakes Sellers Make and How to Avoid Them
Why not learn from the mistakes of others and avoid these common traps…
MISTAKE #10:  Waiting until after you’ve tried - and failed - to sell your house before preparing it for market 
MISTAKE #9:  Selling “AS IS”
MISTAKE #8:  Over-Improving
MISTAKE #7:  Covering up Known Defects
Avoid a potential lawsuit - disclose your home’s known defects - failing to do so could end in disaster.

Many states have mandatory disclosure laws - it would be a very good idea to know if your state is one of them. To find out, simply contact … (7 comments)

preparing homes for sale: Costly Mistakes Sellers Make - #8 - 09/19/11 11:20 AM
 Top 10 Costly Mistakes Sellers Make and How to Avoid Them 
It's hard enough to turn a profit in today's housing market - there's no need to make it any more difficult.   Sometimes sellers can get in the way of their own home sale success.  Why not learn from the mistakes of others and avoid these common traps…
MISTAKE #10:  Waiting until after you’ve tried - and failed - to sell your house, before preparing it for market.  
MISTAKE #9:  Selling “AS IS”
MISTAKE #8:  Over-Improving.   Buyers might not appreciate your expensive upgrades as much as you do.  Be very careful … (12 comments)

preparing homes for sale: Costly Mistakes Sellers Make - #9 - 09/17/11 05:13 AM
Top 10 Costly Mistakes Sellers Make and How to Avoid Them 
In today's tough housing market it's not uncommon for sellers to get in the way of their own home sale success.  Why not learn from the mistakes of others and avoid these common traps…
MISTAKE #10:  
MISTAKE #9:  Selling “AS IS”
Sell “as is” ONLY if you’re not concerned about getting the best price possible for your home.  Houses described as “handyman specials” might frighten away average home buyers.  On the other hand, bargain-hunting investors eagerly search out homes like these. They jump at the chance to buy an undervalued house and … (17 comments)

preparing homes for sale: Costly Mistakes Sellers Make - #10 - 09/16/11 08:39 AM
Top 10 Costly Mistakes Sellers Make and How to Avoid Them 
Sure the market is tough, but it's not uncommon for sellers to get in the way of their own home sale success.  Why not learn from the mistakes of others and avoid these common traps…

MISTAKE #10:  Waiting until after you’ve tried - and failed - to sell your house, before preparing it for market.  
Timing is everything.  The best time to prepare your house for sale is BEFORE it is listed.  Sellers will often wait until after their house sits on the market for months before realizing they need to do … (14 comments)

preparing homes for sale: Priced NOT to Sell? - 07/23/11 05:04 AM
Earlier this week Brenda Mullen wrote a fabulous featured post Priced to Sell!!....Aren't They All? In a witty, lighthearted yet insightful way, Brenda asks a very good question .... aren't they all priced to sell - what's the alternative "priced NOT to sell"? 
I think Brenda's intent was to poke a little fun at the silly things Realtors sometimes say in their advertising.  And the phrase "priced to sell" IS pretty silly.   If a house is not priced to sell - there's a problem. This post and the many great comments it received got me thinking about sellers who are … (27 comments)

preparing homes for sale: Challenges of Selling a Vacant House - Dealing with the Negatives Part 4 - 07/20/11 04:27 PM
Accentuate the Positive - Deal with the Negatives  Problem 4:  You've moved all your furniture out and all you can see are flaws in the floors and walls.
This week in a series of posts, I've been sharing a variety of tips for dealing with the not-so-great aspects of a home, after all every house has them.  Monday I touched on a few ideas for dealing with an unsightly view.  Tuesday traffic-noise.  Wednesday I covered what to do when your neighbor's house is a run-down mess. Today, in the final day of my series, I'll discuss selling a vacant home.  … (15 comments)

preparing homes for sale: Your Neighbor's House Is a Run-Down Mess - Dealing with the Negative Part 3 - 07/19/11 01:57 PM
Accentuate the Postive - Deal with the Negatives  Problem 3:  Your neighbor's house Is a run-down mess
This week in a series of posts, I've been sharing a variety of tips for dealing with the not-so-great aspects of a home, after all every house has them.  Monday I touched on what to do with an unsightly view.  Yesterday I covered traffic-noise.  Today's subject is a touchy one - what to do when your neighbor's house is a run-down mess. 
You've done everything you can to make the house you're selling beautiful but the house next door is an eyesore.  Perhaps … (8 comments)

preparing homes for sale: Traffic Noise - Dealing with the Negative - Part 2 - 07/18/11 02:43 PM
Accentuate the positives while dealing with the negatives - what to do about traffic noise.
This week in a series of posts, I will be sharing a variety of tips for dealing with the not-so-great aspects of a home, after all every house has them.  Yesterday I touched on what to do with an unsightly view.  Today I will cover Problem 2:  Traffic noise
We know it's all about location, location, location.  So what do you do if you live on a busy street or near a highway?  How do you tone down the traffic noise? 
Some solutions include installilng solid … (9 comments)

preparing homes for sale: Will That Strategically Placed Vase of Flowers Make Your House Sell Faster? - 07/04/11 02:45 PM
Didn't you know that ever-so-strategically placed vase of flowers will make your house sell faster?  Is there anyone out there that actually believes this?
Could this be why some people STILL refuse to take staging seriously? 
It's funny [if not frustrating] how every profession has its misconceptions.  In a great featured post by J Phillip Feranda  Forbes:  List with the Guy Driving the BMW we learn that you can actually judge a real estate broker by the car s/he drives.  Who knew?!  Judging from the comments, a lot of agents will be running out to by a new car … (15 comments)

preparing homes for sale: Decorating Dimensions - 06/23/11 03:29 AM
Decorating Dimensions
This handy resource guide will help  you remember a few home decorating MATH FACTS...
Hanging Artwork
Artwork should fill 2/3 of the horizontal space above furniture.
The bottom of artwork should be hung 3”- 6” from the top of the furniture. Artwork with no furniture beneath it should be hung 55" - 60" above the floor and should fill 2/3 of the wall space. 
Furniture Placement
Maintain a distance of 30" - 36" for main walkways around furniture.  Anything less than 30" will appear too crowded. Area rugs (generally 6' x 9' or larger) help ground seating areas, … (21 comments)

preparing homes for sale: Advice for Couples Selling a Home Because of Divorce - 06/10/11 02:42 AM
Advice for Couples Selling a Home Because of Divorce.
I recently read a very compelling and insightful blog post by Scott Hayes on the subject of Divorce and Real Estate.  Scott offers advice that should be required reading for any couple with a home to sell because of a divorce:
"As soon as a couple files for divorce, you instantly form a business relationship. When a home is involved, that is most certainly the case. Although it is very difficult to keep emotions in check, it is imperative that divorcing couples become partners in the business of home ownership."
(90 comments)

preparing homes for sale: Save Money AND the Environment! - 05/06/11 02:05 AM
Here's a great way to save money AND the environment! Did you know that U-Haul has several programs that allow customers to get together to share rides and moving boxes?
This benefits customers, communities AND the planet by keeping moving supplies out of the landfills and reducing fuel consumption by sharing rides. Check out the U-Hall Box Exchange to learn more! U-Haul also has the Armed Forces Connection that helps soldiers and their families save money by sharing rides and storage rooms with other soldiers.
The U-Haul College Connection® connects college students with each other so that they too can … (10 comments)

preparing homes for sale: Buying Decisions Are Emotional Part II - How to Strike Fear in the Hearts of Buyers - 05/05/11 03:59 PM
In yesterday's post, (Buying Decisions Are Emotional Part I - How to Use that to Your Advantage) I shared how to tap into the emotions of home buyers.  It's actually quite easy to use decorative accessories to evoke such feelings as warmth, comfort, relaxation, prestige, serenity, etc.  Today, as promised, I'm sharing a few ways that sellers can just as easily tap into their buyers' NEGATIVE  emotions.  If you really want to strike fear in the hearts of buyers, here's what you need to do:
Let your pets wander around freely while your house is being shown. There's always a chance … (11 comments)

 
Karen Bernetti

Karen Bernetti

Southington, CT

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