home staging: Insanity = Keeping Same Listing Photos AFTER Staging - 12/27/13 09:51 AM
I'm actually going to turn down a staging job if the client chooses NOT to have their home for sale professionally re-photographed.
I firmly believe that there is NO point in paying for staging if the end result isn't going to represent the product correctly or result in more buyer interest.  
Keeping the same listing photos on a currently listed home (that has had no offers or major interest) AFTER staging makes no sense to me.
It's the old saying of; "why expect a different result when doing the same old thing?" I value my brand and my client's results too much.
(17 comments)

home staging: 10 Scenarios When A Home Stager Should Walk Away from a Job - 04/29/12 01:02 AM
This topic has never been far from my mind or my business policies. As a small business owner of a Plano, TX home staging company one of the benefits of running my own business is knowing when I should walk away from a job if certain scenarios are in place or come into question.  Not only does this help my business (and often my sanity) it actually helps the prospective client know why their job is not one I'm able to assist them with and explains policies and expectations that all parties need to understand.  However I try never leave them without the opportunity … (93 comments)

home staging: The Real House Doctors of Selling A Home - 03/12/12 03:20 AM
Selling a home? 
House feeling down, under the weather, not as perky as it used to be or does a space need a lift?
These professionals make house calls to your home and inject you with the right Rx dose of medicine you'll need to get that house looking fresh and appealing again, no shots required!
Who are these House Doctors? Home Stagers of course!
Starting in an occupied home with a cost effective home staging consultation your diagnosis will be in hand after the first exam. 
You can choose to do the all, part or some of the prescribed work yourself or leave the rest to us. Often … (11 comments)

home staging: Selling a home this holiday season? 10 not so spooky tips that even scrooge would approve! - 09/24/10 11:03 AM
If you are planning to have your home for sale during the holidays you may be wondering whether or not you should decorate.  As a Plano,TX professional home stager I'm no Grim Reaper or Scrooge so yes go ahead and decorate if you feel so inclined but MODERATION IS KEY!
I know many people feel that selling a home during the holiday season isn't a good time. Think again! I tell my clients that buyers who are looking at homes during the holiday season are probably more serious about purchasing a home otherwise why would they be out looking at properties rather than enjoying their nights and … (31 comments)

home staging: RESA Conference 2011: Things Happen in Vegas that Shouldn't Stay in Vegas - 08/15/10 04:38 AM
Some days I marvel at the fact that less than 9 short months ago I sat among my staging colleagues and peers at the 1st ever RESA International Home Staging Conference in Las Vegas, NV.  It was a time I have not soon forgotten and I wait with eager anticipation at the next convention in January of 2011.  If you were there, you already know how great it was and if you wished you were you are right in feeling like you missed out! 
After the conference I took the time to post photos from the 2010 RESA Conference on my Facebook page however … (28 comments)

home staging: Plano Home Staging Follow Up - Richardson, TX home on market 5 months, no offers prior to staging, under contract 21 days after staging at 98% of original list price - 03/15/10 12:36 PM
This is a follow up to a blog I posted last month on a home in Richardson,TX that had been on the market for 5 months with no offers. 
Home Star Staging was contracted to stage the vacant property as well as recommend minor updating. All work was complete on February 15th, 2010.
I am happy to report that the home was re listed February 19th, 2010 and went under contract March 12, 2010 (21 days) for just shy of 99% of original full list price.  According to the seller's representative, the home has had multiple showings, great feed back and … (19 comments)

home staging: Collin College offers Home Staging CE Course starting Feb. 8th -17th, 2010 - 01/19/10 12:59 AM
COLLIN COLLEGE, Plano,TX is once again offering a Home Staging CE class starting February 8th 2010. This is the only session being offered for the Winter/Spring Term 2010. Next course offering will be in Fall 2010.
This practical and informative Home Staging course is designed for the home seller or professional real estate agent who would like to know more about marketing and preparing a home for resale.
Learn from a professional home stager the benefits of home staging and how staging a home can help you achieve a faster sales time and top dollar.
Please note:This home staging course is not designed … (10 comments)

home staging: Home Staging for Income Properties - 11/07/09 02:44 AM
I'm a big fan of the new HGTV Show Income Property.  Host Scott McGillivray takes a rental property from un-leasable to the most sought after on the block all in a span of the 1/2 hour show.  Much work is put into these properties and the icing on cake is the reveal in the end where Scott and his team use Staging as the final marketing tool to showcase their mini masterpieces. I am so thrilled to see their use of staging for these income properties and am hopeful that prospective landlords around the country will see this and understand why staging … (10 comments)

home staging: 2009 Home Gain Study Questions - Does this study reflect true costs of all Home Staging services as an average of $300? - 11/06/09 12:50 AM
Recent posts on the 2009 Home Gain Study have made me wonder where the averages of these home improvement costs are coming from and if this is helping the home staging industry reflect the true investment and value of the service we provide. 
Please don't get me wrong, I am thrilled with any reports and statistics that reflect the positive return on investment that we in the industry know that home staging provides. My concern is that a potential client (and this includes Realtors) will see this and think home stagers can provide all their home staging needs for an "average" of $300 and that is … (15 comments)

home staging: "I have a $500 budget and only need a few pieces of furniture can you stage for this amount?" - 09/04/09 10:31 AM
This question was recently asked of me by a prospective client who requested "key room staging" with furniture. These were the areas requested:
Living room Dining room Master bedroom For what was needed in the price point of home in question and from my company's perspective the answer was No.
Let me explain why.
My company does not carry large furniture pieces as part of our accessory prop inventory. 
Home Star Staging  utilizes the services of reputable, national furniture rental companies to supply the large furniture inventory for our home staging projects that require this service.
I define "large furniture" as any that I cannot personally lift or move … (26 comments)

home staging: 3 Marketing Tools I Don't Leave Home Without - 07/20/09 12:02 PM
Ever consider the what your best marketing tools are that don't break the bank?
For my home staging business in Plano, Texas I have 3 marketing tools that I don't leave home without and they're inexpensive and have returned the investment countless times. I'd like to share them with you.
 3 marketing tools I won't leave home without :
Name badge Business cards Company emblem on my car Name Badge:
Cost: about $15 at any office supply store.
Any time I leave the house whether work related or running errands (in appropriate attire mind you) I make sure I wear my name badge.  From the grocery … (20 comments)

home staging: Dallas RESA Chapter 2nd Start-Up Meeting - July 30th, 2009 CORT, Irving, TX - 06/18/09 12:36 PM
Greetings North Texas Home Stagers. The Dallas RESA Chapter formation is well under way and we invite you to attend the next meeting.
Please join us for this 2nd start up meeting as we elect the board members for the Dallas RESA Chapter on July 30th, 2009.  We will open the floor to additional nominations should there be any however you must be a current member of RESA in order to be considered for a board position as well as vote.  There is still time to join prior to the meeting too.
Please visit the www.RealEstateStagingAssociation.com website for your membership application … (6 comments)

home staging: Home Sellers could the weather affect how buyers feel about your house? - 04/18/09 04:06 AM
Disclaimer, this is not a scientific study. 
Today is a gloomy, misty, grey day here in North Texas and some people may describe it as depressing.
This morning as I was preparing to go on a home staging consultation in Plano, TX  I received a call that the time we scheduled was now booked for a showing.
Yes, the house is already listed however feedback is coming in that there are some issues with flow and purpose for one area of the home. 
This is a good example of why it's important once you list to showcase your house for optimal … (18 comments)

home staging: Testing the market? Plan to fail. - 03/22/09 05:33 AM
I received a heartfelt note from a potential home staging client and part of it included the fact that a Realtor they had been previously working with wanted to "test the market" and list their home without doing the necessary updates and fixes the house had obviously needed before listing.
This home was listed last year and after the original failed "test" this home and the owners have been doing the following:
lingering languishing vacating moving (to their new home) repairing fixing updating and ultimately price reducing  They knew these things needed to be done but took the misguided advice and went ahead … (18 comments)

home staging: Richardson BPW - Casino Night March 27th Southfork Hotel - Proceeds benefitting Richardson Girls' College Scholarships - 03/13/09 07:19 AM
Today I met with Saundra Honea, a member of the Richardson BPW, a group I've spoken to about home staging in the past. We had a wonderful lunch at the Chocolate Angel Tea Room & Cafe in Richardson, TX.  If you haven't been there you must. Saundra introduced me to it and it's wonderful!
Part of my meeting today was to present the Richardson BPW with a gift certificate for a 2 hour home staging consultation that will benefit their silent auction for a worthy cause, raising funds for scholarships for girls living in Richardson,TX and graduating high school this year.  
All proceeds from … (6 comments)

home staging: Not selling a home? You might! 5 Tips to Start Thinking like a Seller - 03/12/09 05:30 AM
I first wrote this blog back in 2009 and the topic came up today at our Active Rain Meetup about selling homes & condition (naturally) so I went back to find this blog as the information is still relevant and applies even today.
The Back Story 2009 :
In the past 2 weeks I found out that a dear friend of mine and family are moving.
I was, to say the least, shocked and quite saddened that one of my friends won't be close by.  Road trips are being planned already and long "girl's weekends" are on the agenda.
Her husband, took … (17 comments)

home staging: Home Star Staging - Your North Texas Real Estate Staging & Consulting Specialists vflyer - 03/07/09 08:32 AM
Just wanted to share Home Star Staging's first v-flyer please feel free to take a look at it and pass it along if you'd like (the link provides the fully optimized flyer below is just a pdf I made).
I know this type of flyer is typically used by Realtors for listings however it also serves a purpose for other service professionals like myself.
I can:
 share my work  highlight a service  advertise a special  you name it, the uses are endless I have had this free account for almost 2 years now and was inspired just recently by another home stager and friend, … (6 comments)

home staging: Buyers don't like your house? It's nothing personal - 03/05/09 01:06 AM
Are you selling a home?
Been on the market for awhile?
No offers or constructive feedback?
What's going on?
You've priced it right, it's in a good location and you feel it shows well.
Is it just the market? Are there too many other homes to choose from? In all likelihood, even though everything you feel you've done is right, buyers  just may not like your house.
Why?
They just aren't getting the emotional connection they need to mentally move in and it really isn't personal. At least not for them.
But you and I both know how emotionally attached we can be to our … (17 comments)

home staging: The Home Staging Advocate - 03/01/09 02:42 AM
A new title to add to the resume.
As defined an advocate means: preach: speak, plead, or argue in favor of a cause, something or an issue
My advocacy in Real Estate?
  Home Staging As my blog details explain:
As a North Texas Home Staging Professional this blog is a collection of information, thoughts, stories and ideas on the home staging profession as I personally experience it. I welcome comments and suggestions and hope I may help the home staging and real estate community in some way by my contributions on my blog. I am passionate about educating the public and real estate … (13 comments)

home staging: 10 Easy Changes to Improve the Marketablity of your Home - 02/26/09 02:38 AM
Home Sellers if you already haven't, prepare to change.
Especially in the current state of the housing market (& limited numbers actually buying & those that are -are being extremely picky with what they are purchasing) seriously ask yourself this question; 
"Is it really going to hurt too much to make a few changes that can expedite the sale of my house?"
As a North Texas Home Staging Professional I am sometimes faced with clients who feel that;
 their homes  their choices [whether cosmetic or structural] and the way they are living is perfect for them so why change?  Marcia! Marcia! Marcia!
It's time … (18 comments)

 
Karen Otto, Plano Home Staging, Dallas Home Staging, www.homes (Home Star Staging) Rainmaker large

Karen Otto

Plano Home Staging, Dallas Home Staging, www.homes

Plano, TX

More about me…

Home Star Staging

Address: Plano, Murphy, Wylie, Richardson, Allen, Lucas, Fairview, McKinney, Frisco, Dallas, Carrollton, Garland, Rockwall, , TX, 75075

Office: (469) 964-0516

Mobile: (469) 964-0516

Email Me

As a North Texas Home Staging Professional this blog is a collection of information, thoughts, stories and ideas on the home staging profession as I personally experience it. I welcome comments and suggestions and hope I may help the home staging and real estate community in some way by my contributions on my blog. I am passionate about educating the public and real estate community on the benefits of home staging. Home Star Staging - Solutions for home selling challenges on Facebook View my page on Real Estate World By TwitterButtons.com


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