Katy Schaff | Marketing Director | Boise's Best Real Estate

Services for Real Estate Pros - Boise's Best Real Estate
Katy is the marketing director for Boise's Best Real Estate in Boise, Idaho (Keller Williams). She's not licensed, so don't look for real estate advice. But when it comes to succesfully marketing your home for sale and maintaining good customer relations, she has a lot to say.
When you hear copywriting, real estate probably doesn't come to mind. But I'm surprised at how much of my work can be reduced to writing, editing and revising copy.  Marketing flyers, monthly mailers and listing remarks are just a few that come to mind. That's why I was pleased to read this entry...
A local title agency sent us some links to real estate articles, and one of them is this article at Bankrate.com, 20 things that can alter the value of your home. Leigh Wilson (one of the agents I work for) blogged about this article on our company blog, and I'd like to know if any agents are see...
Does anyone have statistics about the ratio of homes sold by agents representing buyers versus homes sold by the listing agent on a particular property?Any suggestions, guidance or links would be much appreciated! 
Like many real estate teams, we post our listings on a variety of third-party websites, some of which are free (CraigsList), others of which we have paid for (BoiseHomeSites.com or Homethinking, for example). Until recently we did so glibly unaware of any problems.We are now a little more informe...
A stroke of genius. I'm posting it as much as reminder to myself as I am to those of you who may not have seen it on ActiveRain yet. Very impressive stuff.
I don't remember how we stumbled across Realbird, but I'm glad we did.Initially I thought it was just another (free) site for us to post our real estate listings, but I discovered they had a resposive staff, and that was enough to keep me around. (Zoltan and Gabe. The geniuses behind Realbird and...
I rue the day the dairy industry launched its "Got Milk?" campaign. It spawned a decade of unoriginal ad campaigns that nauseate and bore millions of marketing-conscious Americans. Got Church? Got Plaque? Got gastro-intestinal trouble? Got an original thought? Think how effective and refreshing s...
I've marketed a lot of homes, and I've spent a lot of time looking at other homes on the market. One of the funniest pictures I've ever seen on the MLS was a living room shot with a shirtless man sitting on the couch looking indolently at the camera. So "half-dressed man in the living room" is ou...
Thrilled to be on Active Rain. In case you haven't read my short bio over there, I'm the marketing brains behind our real estate company not the agent. Don't ask me for advice or information that I can't legally answer. But feel free to pester me with marketing questions or ridicule my marketing....

Katy Schaff

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