freelance copywriter: Marketing in Turbulent Times - an Update 3/31/09 - Being Social Online & Off - 03/31/09 04:47 PM
I was thinking the other day of all the “talk” about social media. It’s the latest rage to be tweetered on Twitter, have a Facebook friend, or get LinkedIn. While social media continues to grow in popularity, and worthwhile for many reasons, let’s not forget about the good old tradition of social networking. Yes, that’s right - meeting people face to face, in person!
Before the Internet age, many professionals relied on getting out of the office to professional meetings to network, meet fellow colleagues and build relationships. Building relationships - that’s what it’s all about. And today, more than ever … (3 comments)

freelance copywriter: Marketing in Turbulent Times - A how-to update 2/11/09 - 02/11/09 08:34 AM
On 10/28/08 I posted "Marketing in Turbulent Times." It was followed up with another post about "7 Strategies for Email" on 12/16/08. Today, I'm offering five ways you can develop a savvy "plan of attack" when the economy is uncertain and your budget is tight.
1. Send out an e-mail. Seven strategies for successful e-mail marketing were discussed on my 12/16/08 post. One of e-mail's competitive advantages is its "... ability to help you protect your most valuable asset in a down economy: loyal customers," says John Rizzi, president and CEO of e-Dialog, a provider of e-mail marketing and database technologies … (1 comments)

freelance copywriter: Marketing in Turbulent Times: 7 Strategies for Successful E-mail Marketing - 12/16/08 10:09 AM
In these challenging times, it’s more important than ever to stay in front of your customers. Pick up the phone, send a greeting, or consider e-mail. One of e-mail’s competitive advantages is its ability to help you optimize your most valuable asset - loyal customers - especially in a down economy.
According to a study by Forrester Research, 97% of consumers and 94% of marketers are using e-mail. However, don’t get caught up in the excitement and start haphazardly zipping off messages just because your customers gave you their address. Consider these 7 guidelines before you send out an e-mail and … (31 comments)

freelance copywriter: Marketing in Turbulent Times: Don't Give Up the Ship - 10/28/08 11:36 AM
These May Be Turbulent Times, But Don't Give Up the ShipIn addition to being a Realtor-Associate on Kauai, I have operated a business as a freelance copywriter for close to 20 years. In June, wearing my "copywriter/marketing" hat, I presented a seminar on ways for small businesses to market themselves during turbulent times.
Because, when times get tough, as they are today, many companies begin cutting back. Sometimes they let employees go and stop there. Other times, they eliminate their marketing. "A bad move," said Colorado communications pro Stacy Cornay. "The public has to be reminded about who you are and … (6 comments)