buyer personas: Where did that lead come from anyway? - 01/31/12 02:22 AM
I cannot stress enough the importance of tracking the sources of your new leads.  If I were to put a dollar sign on the value of this data, you would probably choke on your lunch right now.  Knowing the who, what, when, where and why behind consumer behavior is the most important element to any businesses success.
In most cases, this data can be very easy to compile.  Have the office secretary keep a tally sheet next to the phone and ask the simple question, ‘How did you hear about us?’, with each new call.  This will tell you where people … (0 comments)

Kim Bartells, Result Driven Real Estat - Marketing Expert (TC Business Management, LLC - Rainmaker large

Kim Bartells

Result Driven Real Estat - Marketing Expert

Perkasie, PA

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