ken brand: Suppose Summer Sales Swoon or There's a Double Dip, What's Your "Plan B" Strategy?
- 06/22/10 08:09 AM
What If… I know. I understand, the depth, breadth and pain, depends on your local market place. Wherever you are, It’s been a damn long slough. Do you think we’re on the road to recovery? I wish we were. I hope we are. I fear we are not, and I need a Plan B. 5 reasons “Plan B” goes into effect tomorrow. The unfelt effect of shadow inventory is coming. Then, there’s all those people who haven’t been making their mortgage payments. Instead, they’ve been living rent free and spending their money on other things, which is temporarily boosting the economy. I’m … (1 comments)
ken brand: What's The Average Sold Price In The Woodlands TX? Here's a Month-To-Month Report.
- 04/07/10 02:03 PM
Blessings Texas and Houston in general have faired well during the nation wide meltdown. The Woodlands specifically has been super-duper blessed. Take a look at these graphs. Notice the steady-Eddie stability. These pictures show both Average Sold Price and Median Sold Prices over a two year period. Also, as I reported earlier, written sales in March were up 30% compared to March 2009. We’re seeing brisk activity, lots of showings and prepping homes for the market. Business always surges this time of year, plus mortgage rates are still in the low 5% range and there’s still time for FREE Money (USA Homebuyer … (0 comments)
ken brand: She's Broke In Bank And Spirit. Share The Jesse James Solution To Resurrecting Success In 30 Days. Boom Goes The Dynamite, If You'll Light The Fuse.
- 04/05/10 02:19 AM
If ever there was a time to rise-up and light-up. This is it. I wrote this for AgentGenius. com. You can read the whole story HERE . ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Problem. You're sipping tall, Iced Cinnamon Dolce Lattes. Chit-chatting. Your girlfriend shares, " I need to make a sale in the next 37 days or I have to quit the business." She confesses. I don't have a single active listing or any qualified buyers. She's dead in the water. She's broke in bank and spirit. She's drowning and frowning. She pleads for your advice, "What should I do to make a sale? Now!" … (3 comments)
Are You B. F. D. or Delusional? Take The Scrape The Label Test. By Ken Brand on March 22, 2010 | Edit | 4 Responses 21♻ G-Tweet It’s importantEVERYTHING… How people perceive us… Are we trusted? Are we interesting? Are we competent? Are we attractive? Are we memorable? Are we referable? Will we attract and hold attention? Are we worth our price? We’re in the business of being chosen. Chosen to manage the successful sale or purchase of real estate and the everything in-between details. In … (1 comments)
Friends, if you’re property’s been listed For Sale for 30, 60, 120 days, NOW is the time to do these 3-Things. ASAP Why? Mr. Sun is shinning. Days are longer. Wildflowers are blooming. Snows melting and trees are budding green and leafy. The Homebuyer Tax Credit (free money) expires soon, mortgage rates are still low, but expected to rise. Friends, this is the season where qualified homebuyers begin shopping in earnest and bunches. If ever there was a time to take action and position yourself for a successful sale, this is it. Right Now. Seriously. Right NOW. #1 – … (1 comments)
ken brand: How To Price Your Listing Correctly. The Why's and What's A Valuable CMA (Competitive Market Analysis) Should Include.
- 03/18/10 05:32 AM
’m sharing the why’s and what’s and how’s of creating a useful CMA (Competitive Market Analysis) for pricing your property. The goal is to sell it for the highest possible price, in your desired time frame. Experience has shown that Qualified Home Buyers comparison shop. Typically, they will define a price range and an area or areas that they are interested in, the style and design, desired amenities, etc., and they go shopping, looking at pre-owned homes and New Homes. After viewing all of the available homes that meet their criteria, a buyer will narrow their choices down to a short … (0 comments)
ken brand: Should Seller's Video Record Property Showings For Spin Free Feedback?
- 02/21/10 11:24 PM
Video Recorded Property Showings = Priceless or Shameless? “All truth passes through three stages: First it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident.” – Schopenhauer Your favorite retail stores do it. Video cameras surveil and monitor shopper your behavior, interaction and experience. Schools, hospitals, restaurants, bars, casinos, friends and corporations use it too – video. Imagine the quality of feedback the listing agent and their seller would receive if showing appointments were monitored by video equipment? You could see and hear how prospective buyers react – live, unbiased and unspun. No more begging the listing agent for fuzzy feedback, no … (2 comments)
Ad Age Headline In The Age Of Friending, Consumers Trust Their Friends Less Edelman Study Shows That Only 25% of People Find Peers Credible, Flying in Face of Social-Media Wisdom
Ad Age Article pull quotes… “If consumers stop believing what their friends and the “average Joes” appearing in testimonials say about a product or company, the implications could be significant not just for marketers but for the social networks and word-of-mouth … (0 comments)
ken brand: 6 Simple Fix It or Fire It Steps To Success.
- 02/07/10 10:46 PM
Success Simplified – The FIX or Fire It Method By Ken Brand on February 8, 2010 | Edit | Comment 2♻ G-Tweet Wise Words “What ever is happening to YOU now, YOU either created it, YOU allow it or YOU promote it.” ~Unknown Reread that. It’s stark truth and reality for 97% of what is going on with our real estate careers. Success and challenges alike. Setting things right is simple…take personal responsibility and embrace The Fix It or Fire It Method. Fix It or Fire It Current Listing Inventory Not Selling? Fix It or Fire It? Fix how the property shows compared to the competition. Sellers won’t help themselves? … (3 comments)
ken brand: Good News! Your Raise Is Effective As Soon As YOU Are. 15 Simple Steps To Claim It.
- 01/31/10 10:51 PM
13♻ G-Tweet Good News! Your Raise Is Effective As Soon As YOU Are. No Brown-Nosing, glass ceilings, boot licking, politics, nepotism, seniority, annual performance reviews or begging for a raise. In our real estate world, YOU are your own boss. That’s good news for hard persistent faithful smart committedmotivated workers, bad news for slackers. Why? Because the real estate business is pure pay-for-performance. Want a raise? “Your raise is effective as soon as you are.” Marilyn Eiland 3 Questions You Have To Ask Yourself: When do you want it? What do you need to do differently? Doing nothing is not an option. When will you start? Today? … (1 comments)
ken brand: A How To Bounce Back Story - Foreclosure, Angels Broken, Compassion, ReInvention and Resurrection
- 01/17/10 11:11 PM
12♻ G-Tweet Angels Broken Sometimes angels wings get broken. Foreclosure, bankruptcy, job loss, dinged health, divorce — it hurts. We don’t like it and we can’t control it, but we can learn from it. Thankfully, broken wings can heal and angels can reinvent and resurrect. If they want too. Do you believe we’re all angels? Me-Ether Immersion I’m into me. That’s fine sometimes, and normal, I suppose. But, I don’t think “normal” is valuable. Hour by hour, day by day, we all fly our race. I flap Away-From and I fly frantic In-Chase-Of. How often do you and I simply “ground” ourselves? How often … (1 comments)
ken brand: Does My Social-Media Butt Look Fat? Be Honest. You Won't Hurt My Feelings. Really.
- 01/12/10 02:56 AM
Symmetry It’s attractive and sexy — Symmetry. Symmetry in the ways and means of Business, the science and art of Home-Economics and in the Discovery Of and The Collision With, listing and selling opportunities is profitable, beautiful and ideal. In the pursuit of the profitable, the beautiful and the ideal, humans generally trend towards Over-Kill. At least that’s what I’ve observed, and of course, that’s what I seem to routinely do. What does symmetry look like in the business of attracting, discovering and colliding with listing and selling opportunities? How We Attract, Discover and Collide With Opportunity Before the Internet, how we attracted, discovered … (0 comments)
ken brand: The Future of Your Future Is Psychographic. Why and How?
- 12/29/09 01:19 AM
I write a weekly article for AgentGenius.com, a blog for things real estate related. Here's this monday's post. Has this ever happened to YOU? Weeks of involvement drag by. You're not having fun. Pouring yourself into it, people don't seem to appreciate you. You're likable. But, you're not connecting. Relationships aren't blooming. What's wrong? This misfit story unfolds when the decision to join a group/organization/tribe/niche, is based on demographics, or worse, random happenstance. What's wrong? Your Psychographic proclivities are not in alignment with the group you've selected -- these people aren't your kind-of-people, you know it and they know it. Ergo, … (33 comments)
ken brand: A Social Media Hullabaloo - Realtors, Right, Wrong and ROI.
- 12/01/09 12:31 AM
Is Social Media A Time Suck Sink Hole? Seven days ago, Ines Hegedus-Garcia, posted an article titled, Social Media Is A Sink Hole For Real Estate Agents – Seriously? on AgentGenius.com Ines shares her counter-point to a blog post by Mike Parker, which appeared on the RisMedia.com blog. Mike basically shares his belief that Social Media for real estate agents is lame and ineffective. The tile of his blog post is, Social Media Can be a Sinkhole for Real Estate. Ines’s counter-point post generated over 300 ReTweets and 65 comments. Regrettably, Parker’s blog post doesn’t provide an opportunity for comments, which is a bummer, there would have … (5 comments)
ken brand: How To Stop People From Secretly Thinking You're Full Of Crap.
- 10/19/09 07:32 AM
By Ken Brand on October 19, 2009 Their Problem = Who To Trust? Civilians secretly think Real Estate Agents are full of crapola. The civilian perception is: Real estate agents follow-up and follow-through like Donald Trump combs over, spectacularly irresponsible. Real estate agents behave and screech, “It’s ALL about ME”. ”I’m famous.” ”I’m NUMBER ONE.” ”Dig ME, Dig MY awards, Dig MY bill boards.” ”I exceed your expectations (for egoism and poor performance.)!” Etc. Real estate agents spend more money on their Personal Promotion than property promotion. Real estate agents charge too much and do too little. List it > plant scratched, crooked, rusty framed For Sale sign … (3 comments)
ken brand: Seasonal Comfort and Invisibility or 13 Simple Steps To Omnipresence and 2010 Success?
- 10/05/09 12:00 AM
2009 Completely Sucked. It’s Not OVER. Don’t Fret. Did your business grow up or shrivel in 2009? Did you earn more or less? Were sales easier to close or harder? Were people stressed or blissful? You made it this far anyway, right? Congrats! You made it through the first 9 months of the worst year EVER. You and I are apparently survivors – Yea! What’s 2010 Next? If you’ve been around awhile, you know seasonality in the real estate business will shrink the opportunity pie through January 2010. Doesn’t mean there’s NO business for you and I, just a smaller … (1 comments)
ken brand: Do You Know Someone Who Feels Their Sales Couldn't Feed A Flea? Help'm Out. Send Them This.
- 09/21/09 12:26 AM
The Only 3 Reasons Sales Sag and What You Can DO About It. 21sep 2009 by: Ken Brand on September 21, 2009 Flea Food A Short Story – By Simpleton Ken Brand Shoulders Slumped, Blue Eyes Castdown, She Leaned In, Whispering… “My sales couldn’t feed a flea.” I Thought… Ugggg. Man, this business can be brutal. Steven Rand’s words flit by, ”You’re doing all the business you’ll ever do based on the people who are aware of you now.”, trailed by Marilyn Eiland’s, “It takes contacts to make contracts.” and “You’re raise is effective as soon as you are.” It’s fixable. I think in quotes an cliché’. Sigh. I said… … (0 comments)
Sizzling Steak and Magic I love dinner. I love eating out. I love to eat dinner at Flemings Steak House. I live in Houston Texas. Steak Houses are everywhere. They all cook Steak and serve cocktails. What’s the real business of a Steak House? Is it to cook steak and sling drinks? NO. Their real business, if they crave raving fans, Yelps and profits, is to serve “Emotionally Evocative Experiences”, “Visual Delights”, “Tongue Tease” and “Feel Good”. It’s not ALL about cooking steak, it’s about the entire dining experience. What Business Are We In? [FYI: This share was inspired by content and comments contained in … (1 comments)
ken brand: Listing and Written Sales Real Estate Market Report for The Woodlands TX - August/September 2009
- 09/03/09 02:34 PM
Real Estate Market Report For The Woodlands TX - Listing Inventory and Written Sales / August-September 2009 - By Ken Brand from Ken Brand on Vimeo. Hello Friends,Wondering what's going on in The Woodlands TX real estate market?It's been an "interesting" year. Year To Date there have been 1,501 Contracts Written (all brokers combined) compared to 1,848 in 08'. That's 18.7% less. No big deal really. We can all be thankful that our market is the opposite of all the market horror stories we hear about. Sales prices have remained stable. Yea!In August, according the HAR Multiple Listing Service, there were 173 … (0 comments)
ken brand: Is It Time To Reduce Your Listing Price. Maybe. Maybe Not - Watch The Vid 1st, Then Leap or Languish.
- 09/01/09 02:01 PM
Should I Reduce My Listing Price? How Much? from Ken Brand on Vimeo. I prepared this video for my friends with Listing Inventory and unsold properties. Summer Is Setting. Kids Are Back In School. Is The Pool Of Qualified Buyers Shrinking? 3 THINGS TO CONSIDER Marketing / Promotion / Advertising Merchandising / Staging / Emotional Appeal The Price / The Price / The Price 5 MARKET FACTORS TO CONSIDER Seasonality Days On Market Months Supply Immediate Competition How Much To Reduce CONSIDER YOUR COMPETITION ReSale New Homes Amenities Price Per Square Foot Sales Velocity – Current Pending Qualified Buyer Behavior CONSIDER … (0 comments)
What If… I know. I understand, the depth, breadth and pain, depends on your local market place. Wherever you are, It’s been a damn long slough.
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