cold calling: Preparation is overrated. Get off the couch and sell!
- 11/10/10 01:37 PM
It was about 3 AM last night... I had woken up shortly before, and turned on my radio to AM 780 Chicago. A news station. Sometimes helps me sleep... Anyway, there was a commercial running shortly before I fell asleep. I think it was for Crain's Chicago Business. It offered some sort of business "tip of the week"... This week's "tip" was on cold calling. It said the key to successful cold calling is preperation. Really knowing your potential customers... I almost choked on my pillow. If you want to start cold calling, the worst thing you can do is waste time "getting prepared". Get … (8 comments)
It was about 3 AM last night...
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