a home staging business: Sick as a Dog...With one Good Idea to Change the World - 02/15/12 05:14 AM
Where does the expression 'sick as a dog' come from...I don't know but I know I had a sick husband all week, a sick dog all week...they are both better, but can you see where I am going with this? If you guessed that I am 'sick as a dog' you guessed correctly! The nice part...Pete cleaned the bathrooms! Whoo hoo...maybe this isn't so bad after all! The other nice part is that since I can't concentrate, I had the idea to just sit with a notebook and come up with a million ideas, thoughts, and concepts---and just write them down. … (3 comments)

a home staging business: The Psychology of Persuasion as a Home Stager, part 1 of 4 - 04/04/11 05:08 PM
Happy April! I have just finished reading The Psychology of Persuasion by Robert. B. Cialdini, PH.D. for a second time and decided to devote this entire month to the Psychology of Persuasion as a Home Stager. In other words, for all of you that have ever run into a Real Estate Agent, Home Seller or Real Estate Investor that just doesn’t see the value in home staging, now you will be able to easily and effortlessly deliver the value, with great confidence. Sound good? One of the first things we are going to discuss is pricing. Most of you, especially those … (5 comments)

a home staging business: Mindset Secrets of Successful Home Stagers - 03/15/11 04:57 PM
One of the things I am going to be introducing at ‘STAGE’, our 3 Day Home Staging Training Event in June (the hotel rooms, by the way are nearly sold out- www.apsdmembers.com/STAGE) is mindset secrets of successful home stagers. As a matter of fact, you will get to meet 8 of the best home stagers in the country during our panel discussion, so if you have yet to register but want to rub elbows with these people…now is the time! www.APSDmembers.com/stage
Have you ever thought “well sure, that is easy for them to say, they are already successful?” How do you … (2 comments)

a home staging business: Own Your Home Staging Power - 12/14/10 09:58 AM
I love all of our members at APSDmembers.com. Their talent, tenacity and vision amazes me. On the other hand, what stumps me is the oftne lack of confidence in all of their strengths, when they first come into our organization. I am amazed at how many extraordinary women are out that there really need to start to Own their Home Staging Power.
Well, I am all about knowing how great you are so it is a BIG goal at APSDmembers.com to make sure that every single certified home stager knows how powerful they are, especially in this economy because you realy … (0 comments)

a home staging business: Home Staging Business Coach - Great Questions - Quick Answers with Karen Schaefer of APSD - 12/14/10 09:52 AM
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a home staging business: Home Staging Marketing Creativity vs. SEO - 12/14/10 09:48 AM
The other day, our fabulous APSD Certified Home Stager, Lisa Ketz posted a great idea for the name of her staging company. If you haven't seen it yet, I encourage you to take a look at her posting. She was smart enough to combine her creativity with some good SEO, whether she realized she was doing it or not. Lisa, if you are reading, the only thing I would add is the name of your city, right behind the word "staging."Since we work in the creative field of Home Staging , as Home Stagers, Real Estate Agents, Interior Designers and Stay … (2 comments)

a home staging business: Being a Leader in Your Home Staging Market - 12/14/10 09:45 AM
Whether I am consulting with my small business clients, certified APSD Home Stagers www.APSDmembers.com or with my Real Estate Agent clients from the 7 different countries we service, the one thing that seems to be the most common desire is to be the leader in one's market.
So, how do you do that? Well, first of all it is about mindset. You have to think you are the leader, then you have to know it. You have to use "Leader Language" so you client and associates know it too. This means that you discuss results, success, strategies and visions. Only leaders … (0 comments)

a home staging business: What are Your 2 Secrets to Home Staging Success? - 12/14/10 09:18 AM
What are your 2 secrets to Home Staging Success?

Ages ago I was reading an article about my all time favorite actress, Meryl Streep and the interviewer asked her what she perceived to be her secret to success. How was she able to make every character she portrayed so compelling, so believable and so different than any character prior. As in her usual, “Meryl style” she said that she discovers the secret of each character and carries that secret with her throughout the entire movie. She never tells anyone her secret, not her fellow actors, the director…no one, because in … (2 comments)