home stage training: Giving your Home Staging Company Celebrity Status part 3 of 4 - 06/20/11 08:46 AM
So far in this series, we have talked about creating curiosity with Press Releases and announcements as well as giving your potential clients what they really, really, really want in order to build celebrity for your home staging business. This week, we are going to venture into the idea of limited availability.  Immediately, you will default to thinking  “I have to be available all the time for my clients otherwise they won’t want me.” Actually they want you more when they can’t have you all the time.  Think back to your dating days, did you ever play ‘coy’ to get someone’s … (2 comments)

home stage training: How to Get More Home Staging and Real Estate Referrals part 3 of 5 - 05/16/11 04:27 AM
Wow, are we ever getting great feedback from this series of articles….thanks for all the ‘referrals!’ Get it? Oh, some days I have to entertain myself as well!Last week, I promised that we would discuss the best cycle of communication when requesting referrals and that is exactly what I am going to do right now.Many of you that are already APSD Certified Home Stagers, some of my small business and marketing clients and other followers are familiar with my 1/7/30 marketing cycle of communication.Briefly, it means that you will communicate with a potential client within one day of meeting them, then … (0 comments)

home stage training: The Psychology of Persuasion as a Home Stager, part 4 of 4 - 04/25/11 06:16 AM
The Psychology of Persuasion as a Home Stager, part 4 of 4
The law of reciprocation is the final training in this 4 part training on the Psychology of Persuasion as a Home Stager.  As I mentioned in the beginning of this series, many of these concepts are based on a great book by Robert B. Cialdini, PH. D called The Psychology of Persuasion and while his concepts are amazing, he did not use Home Staging as an example…I did that just for you!
I love the law of reciprocation because (remember the ‘because’ training in part 2?) I love to … (4 comments)

home stage training: The Psychology of Persuasion as a Home Stager, part 1 of 4 - 04/04/11 05:08 PM
Happy April! I have just finished reading The Psychology of Persuasion by Robert. B. Cialdini, PH.D. for a second time and decided to devote this entire month to the Psychology of Persuasion as a Home Stager. In other words, for all of you that have ever run into a Real Estate Agent, Home Seller or Real Estate Investor that just doesn’t see the value in home staging, now you will be able to easily and effortlessly deliver the value, with great confidence. Sound good? One of the first things we are going to discuss is pricing. Most of you, especially those … (5 comments)