home staging: “Creating a Path of Excellence in Your Home Staging Business” - 12/22/10 05:55 AM
Have you seen “Invictus?” If you haven’t, I would highly recommend it.  For me, it is sure to be a movie I will go to a second time as well as purchase the DVD when it is available.The title, “Invictus” is the name of a poem by William Earnest Henley that was first written in 1875. Nelson Mandela said it was what gave him courage when he needed it during his 27 years of imprisonment.  It means “invincible.”I have long been a fan of “Freedom Fighters” like Nelson Mandela, Mahatma Ghandi, Rosa Parks, and so many others.  At one point they … (3 comments)

home staging: Are you feeling restless? - 12/22/10 05:27 AM
We have all heard the expression that there is a “full moon tonight” and when that happens, we often feel restless. Why do you think that is? Well, it could be because of the gravitational pull of the moon and the earth, it might be that we have seen too many werewolf movies or that it is the Universe’s way of telling us change is near. I am inclined to believe the latter.Every year or so, I get very restless and I know that means I am in for a growth spurt. We see this with children, when they start to … (2 comments)

home staging: 2 more staging bookings for APSD home staging members today and another house under contract for Stager Pro's - 12/22/10 03:43 AM
As we began our APSD Certified Trainer Beta Test Program with our 10 candidates, I told them that the greatest reward they will receive will be the success of one of the people they helped to train.For me, today, Christmas came early as I am celebrating not one, not two...but 3 successes for APSD members...and the day  is young!Sally Lewis, a new APSD Home Stager, Stager Pro, and a Certified Trainer just booked a home staging she had been after for about a week.  She got in touch with me to answer a few questions, went back and forth with the … (1 comments)

home staging: Own Your Home Staging Power - 12/14/10 09:58 AM
I love all of our members at APSDmembers.com. Their talent, tenacity and vision amazes me. On the other hand, what stumps me is the oftne lack of confidence in all of their strengths, when they first come into our organization. I am amazed at how many extraordinary women are out that there really need to start to Own their Home Staging Power.
Well, I am all about knowing how great you are so it is a BIG goal at APSDmembers.com to make sure that every single certified home stager knows how powerful they are, especially in this economy because you realy … (0 comments)

home staging: Home Staging Business Coach - Great Questions - Quick Answers with Karen Schaefer of APSD - 12/14/10 09:52 AM
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home staging: Home Staging Marketing Creativity vs. SEO - 12/14/10 09:48 AM
The other day, our fabulous APSD Certified Home Stager, Lisa Ketz posted a great idea for the name of her staging company. If you haven't seen it yet, I encourage you to take a look at her posting. She was smart enough to combine her creativity with some good SEO, whether she realized she was doing it or not. Lisa, if you are reading, the only thing I would add is the name of your city, right behind the word "staging."Since we work in the creative field of Home Staging , as Home Stagers, Real Estate Agents, Interior Designers and Stay … (2 comments)

home staging: Being a Leader in Your Home Staging Market - 12/14/10 09:45 AM
Whether I am consulting with my small business clients, certified APSD Home Stagers www.APSDmembers.com or with my Real Estate Agent clients from the 7 different countries we service, the one thing that seems to be the most common desire is to be the leader in one's market.
So, how do you do that? Well, first of all it is about mindset. You have to think you are the leader, then you have to know it. You have to use "Leader Language" so you client and associates know it too. This means that you discuss results, success, strategies and visions. Only leaders … (0 comments)

home staging: What are Your 2 Secrets to Home Staging Success? - 12/14/10 09:18 AM
What are your 2 secrets to Home Staging Success?

Ages ago I was reading an article about my all time favorite actress, Meryl Streep and the interviewer asked her what she perceived to be her secret to success. How was she able to make every character she portrayed so compelling, so believable and so different than any character prior. As in her usual, “Meryl style” she said that she discovers the secret of each character and carries that secret with her throughout the entire movie. She never tells anyone her secret, not her fellow actors, the director…no one, because in … (2 comments)