photography: 5 Things You Need to Know About Drones for Real Estate
- 06/14/17 10:21 AM
I recently wrote a post over on my main blog on how using a drone for aerial stills and video can provide enhanced marketing for our home sellers.
Aerial views, for now, offer a unique view to capture a home buyers attention. The newness and novelty alone will draw in home buyers.
The other thing that aerial stills and videos can do is highlight the home in its surrounding that cannot be captured from the ground. In the video below you will see this home has a stunning location on the salt marshes. The reason the owners built this custom home.
Make no doubt … (65 comments)
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photography: Video Tutorial- Blending Multiple Shots in Photoshop
- 08/03/14 03:29 AM
Lately my "go to technique" for real estate photography is blending one available light shot with one flash shot. The benefit of doing this is to work quickly on location and get a well balanced scene after processing, dupklicating what the eye sees.
I have been able to combine my previous phtographic career with my real estate career. The difficulty is getting great real estate photographs quickly. It is not financially feasible for a real estate photographer or a real estate agent to spend 2 days photographing a house. I spend any where to an hour to an hour and half … (9 comments)
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photography: Off Camera Flash- Improve Your Real Estate Photographs
- 03/15/14 06:54 AM
Here is a technique I incorporate quite a bit in my real estate photography. I blend a natural light photograph with a flash photograph to get a nice natural result.
Available Light Shot- This was photographed on a tripod at f9 at a 1/4 of a second.
I exposed for the overall interior scene. The window was going to blow out but that is fine. I do want to make sure there is detail in all of the interior.
The main source of illumination was the window above the sink with a little bit of fill from an overhead light.
Unfortunately … (28 comments)
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photography: The Blown Out Window- Real Estate Photography
- 11/07/13 04:05 AM
One of the most difficult aspects of photographing your listings is the blown out window/ or the dark interior. This is where to get the proper lighting in the interior your windows go completely white and in some cases start to flare.
For many homes its nice to show the outside scene and can also be an integral part of the listing to show the great scent out the window.
Expose for the Window- If you expose for the window and get the scene out outside where you want it you interior can be way to dark. Our MLS's are filled … (18 comments)
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photography: Your Cameras Focal Length | Real Estate Photography.
- 11/03/13 03:38 AM
I probably get one email or phone call every other week or so asking what camera or lens one should buy for real estate. So I thought I would write a quick post showing how your camera's focal length relates to a finished real estate photograph.
What is Focal Length
This is technical and not all that important, but maybe a quick explanation will help in understanding. When we talk about focal length most people assume we are talking how big or short/long the lens is.... which is sort of true.
Focal length is the distance of the optical center of … (14 comments)
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photography: Name Your Poison- Photography Choices for Listings
- 10/19/13 03:46 AM
The following photos are a series of photographs and various techniques to photograph real estate. From a simple point and shoot style shot to a more complex multipflash/blended shot.... and everything in between. In fairness to the process all shots were post processed (but one) in Photoshop so they all had a fair shake.
Whether you use a point and shoot camera or a DSLR, there is something for everyone to learn in this post.
This scenes difficulty was the mixed lighting source between florurescent and daylight. The front of the shot is lit by two large windows the middle … (28 comments)
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photography: Real Estate Photography- Using Multiple Flashes
- 10/09/13 02:27 AM
Using Multiple Flash
The following is a series of a shot used in a recent listing of mine. The room was lit with one large window and one overhead light in the kitchen. It was really like being in a cavern. Bright window in the back with light falling off quickly towards the kitchen.
The challenge was to show part of the outdoor scene but have the interior well lit.
The first photo was exposed for the window. I want enough detail coming through the window so it looks natural. The exposure was f8 at 1/40th of a second. Unfortunately when … (40 comments)
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photography: Photo Software for Real Estate
- 09/29/13 01:04 AM
Whats available for photo and video software?
Adobe Photoshop can cost you upwards of $600 with updates around 200 regurarly and can put quite a dent in your pocket. Never mind good video editing software.
Here are some alternatives for shelling out hundreds of dollars for photo and video editing software.
Adobe Creative Cloud- Full Memebership
This does ending up costing you a few dollars on a yearly basis but the outlay is only $50.00 a month. The Adobe membership gives you access to all the Adobe products downloaded to 2 computers. In this membership I use Adobe Phototshop and … (23 comments)
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photography: Are you a Penny Wise Pound Foolish Home Seller?
- 06/22/13 06:30 AM
What do you charge for a Real Estate Commission? Of course every home seller is concerned about what an agent is going to charge for a commission. And, certainly that can be a valid concern.
But, Mr/Ms Home Seller isn't your real concern How Much Money am I going to NET after the Sale? If it is not, that should be the bigger concern.
A lower Real Estate Commission won't automatically net me more money? Many times what an agent charges for a commission does not directly result in higher net proceeds to you, the home seller. As a home seller … (4 comments)
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photography: Straightening Your Real Estate Photos- Tutorial
- 12/31/12 02:06 AM
Some times no matter how hard we try out real estate photgraphs look crooked. Unfortunately you know your subject is not crooked but it can confuse home buyers.... possibly making them think something is wrong with the house. Many times we are using wide angle lens which by nature will distort. Adobe Elements and Adobe Photoshop has a quick fix for this. The skew command under transformation makes it simple.
Watch the quick tutorial on straightening your real estate photos:
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This post was provided by Kevin Vitali of EXIT Group One Real Estate in Tewksbury Massachusetts. Kevin puts a … (5 comments)
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photography: Kitchen Sell.... How are they Presented?
- 11/28/12 01:51 AM
I was cruising thu the MLS th other day and noticed some really bad photos... especially of the kitchens. As real estate agents we know kitchens sell homes. I started to focus a little bit on some of the photography of kitchens. What I saw was poorly lit, out of focus, unstaged, etc... photography of some kitchens.
Good Kitchen Photographs Start with Staging
First of all good kitchen photographs start with home staging. Kitchens need to be clean and free of clutter. I discuss the importance of presenting the home properly with all of my clients. As a side note, the … (5 comments)
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photography: Which house would you buy?
- 09/13/12 08:37 AM
I am a big proponent of quality photography for real estate. Almost 90% of all buyer use the internet to find the home they are going to purchase. You need to compel a home buyer to pick up the phone to call for a personal showing there is no better way than to create great images of a home.
Which home would you buy?
I just listed this home. I pulled up the old listing information to see what I could find. They had the one photo that is in the middle of two that I took. The … (8 comments)
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photography: Difficult Front Shot
- 07/18/10 06:09 AM
This type of scenario has always plagued me. Sunlight on the front of the house but heavy shadows from trees.... either the highlights blow out or the shadows have no detail. I did five exposures all 2 fstops apart and used Photomatrix Exposure Fusion. Seemed to handle it well.
1st exposure is just a properly exposed single exposure. The highlights are losing details because we are trying to bring up the shadow detail. The sky and cloud exposure is starting to blow away also.
2nd shot five exposure two stops apart (thanks Iran) Shadow detial and contrast is good as well … (10 comments)
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photography: Who said God is not an Artist?
- 05/29/10 04:47 AM
I absolutely love the patterns in nature. This photo is actually an HDR with Photomatrix image, converted to BW in Photshop Elements 5 with Richard Lynches Hidden Power Plug-ins. I find converting an image to BW is done best with a color image and done with a channel mixer. I thought this image was best served as a BW as it enhances the natural occurring patterns we see in nature.
… (6 comments)
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photography: New Camera from Sony hitting the Market
- 05/28/10 04:27 AM
Sony NEX-5A looks like an interesting introduction for real estate agents who want to step up from a point and shoot but do not want to go to a full blown SLR. It has some very neat features that real estate agents will find useful.
1. Comes with a 16mm lens (equivalent of 24mm for 35mm) which is wider than almost any point and shoot on the market.
2. Does 226 degree sweeping panoramas by just sweeping your camera across the scene.
3. Has a built in twighlight feature that takes multiple exposure and blends them right in the camera.
4.Auto … (6 comments)
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photography: Give Your Photos "Curb Appeal"
- 04/02/10 07:32 AM
We have all heard about curb appeal when it comes to selling a property. It is equally important to give your photos the best "curb appeal" possible. That means going back until we get the lighting right.
I had to list this home for sale in Andover on Wednesday, but given the monsoon season in New England (HAHA) I had to take the front picture in the rain. It is also my policy to take the front picture of a home in full sunlight with blue sky in the background. It took two days for the skies to clear, but I … (12 comments)
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photography: Photographs- Can they be a deal breaker?
- 02/16/10 03:47 AM
Following is a sample of photographs. The first set was taken by a real estate agent friend of mine. I thought I could help her out by taking a new set of photos for her to help refresh the listing. I feel very strongly about listing photos being key in the successful sale of a home. The homes photos is really front-line marketing and is the first impression many buyers have of a home online.
The front photo- I always feel you should have direct sunlight on the front of the house. Avoid showing vehicles and the street, if at all … (14 comments)
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photography: The Ode to the Commode, London Bridge is Falling Down and What the Heck Were You Thinking??
- 01/18/10 10:24 AM
Sometimes when you look thrpough the MLS you have to wonder what was the real estate agents thinking whan they snapped that photo!!
and what was the seller thinking allowing them to post those photos??!!
I have posted this video before but I like to remind myself and others how important good real estate photography is in today's marketing of real estate. Buyers are making decision based on photographs they see on the web... give that home a fighting chance.
All these photos were found in my local MLS
… (4 comments)
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photography: Your Home's Photo(s) Can Make or Break the Sale
- 12/14/09 07:28 AM
With almost 90% of all buyers using the internet to find their new home, it becomes increasingly more important that home sellers and real estate agent pay attention to the quality of the photographs portraying a home to be sold.
You have about 30 seconds to capture a buyers attention while scrolling through a list of homes. Buyer's are deciding whether to investigage a house further based upon the thumbnail of the home in a search result list. I plugged in Lowell Massachusetts in Realtor.com and the result shows 10 homes per page with another 8 photographs of other properties (featured … (11 comments)
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photography: 2nd Time around with HDR
- 08/24/09 08:26 AM
Fooling around with HDR some more.... I used two of the same shots I used in my last post but used Qtpfsgui as the HDR program. Qtpfsgui is the best freeware program I found with Photomatrix being the best inexpensive program I found. I obviously am going for some pretty drastic results as I took photos that would be condusive to the HDR technique. For real estate you could definitely get a more realistic effect. I also played around with FDR Tools which was a very simple realistic program that would probably be good for HDR and real estate.
… (2 comments)
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