real estate: Are You the Life of the Party or A Party Pooper? - 02/22/17 10:09 AM

For years I spent time writing what I thought was great content but internet traffic was ho-hum. And like probably many of people, I shared on all the social media channels, like I thought we were suppossed to do.
Still mediocre results.
Two Key Pieces for Upping Your Game
So I am not the brightest guy in the world :0  I kept doing the same thing with the same results.... until recently. 
The first critical piece I covered in an article earlier this week, Are You Getting GRAPHIC With Your Blog Posts?  I discuss the importance of blog graphics and a catchy headline.  This is … (57 comments)

real estate: Video Tutorial- Blending Multiple Shots in Photoshop - 08/03/14 03:29 AM
Lately my "go to technique" for real estate photography is blending one available light shot with one flash shot.  The benefit of doing this is to work quickly on location and get a well balanced scene after processing, dupklicating what the eye sees.  
I have been able to combine my previous phtographic career with my real estate career.  The difficulty is getting great real estate photographs quickly.  It is not financially feasible for a real estate photographer or a real estate agent to spend 2 days photographing a house.  I spend any where to an hour to an hour and half … (9 comments)

real estate: Dracut Massacusetts Real Estate Statistics- March 2014 - 04/08/14 01:39 AM
Dracut MA Real Estate Update
Dracut MA has seen a very modest increase in the median house price of a single family home.  A 2.9% increase from the same time in 2013 shows an increase of $257,500 to $265,000.
Inventory has dried up quite bit from 91 to 55 homes on the market in Dracut.  A whopping 39% decrease in single faily homes that are currently on the market.
Days on Market has also showed a significant decrease of 29% in 135 days on the market to 96 days on the market.
Dracut MA is in a slight to moderate sellers … (2 comments)

real estate: Off Camera Flash- Improve Your Real Estate Photographs - 03/15/14 06:54 AM
Here is a technique I incorporate quite a bit in my real estate photography.  I blend a natural light photograph with a flash photograph to get a nice natural result.  
Available Light Shot- This was photographed on a tripod at f9 at a 1/4 of a second. 
I exposed for the overall interior scene.  The window was going to blow out but that is fine.  I do want to make sure there is detail in all of the interior. 
The main source of illumination was the window above the sink with a little bit of fill from an overhead light. 
Unfortunately … (28 comments)

real estate: Name Your Poison- Photography Choices for Listings - 10/19/13 03:46 AM
The following photos are a series of photographs and various techniques to photograph real estate.  From a simple point and shoot style shot to a more complex multipflash/blended shot.... and everything in between.  In fairness to the process all shots were post processed (but one) in Photoshop so they all had a fair shake.  
Whether you use a point and shoot camera or a DSLR, there is something for everyone to learn in this post.
This scenes difficulty was the mixed lighting source between florurescent and daylight.  The front of the shot is lit by two large windows the middle … (28 comments)

real estate: Lowell Loft for Sale - Lowell MA Real Estate - 10/15/13 04:46 AM
22-33 Middle Street, Unit 9, Lowell MA 01854- Loft Style Unit
Price: $115,000 | Bath: 1 Full | Living Area: 775sq ft
This loft style unit, in Historic Downtown Lowell offers everything you would expect in a loft.  Wide open living space, high ceilings and large windows all wrapped up in the historic Moller's building.  The Moller's Building is smack dab in the heart of the Lowell historic District.  Walk out the front door to the best ov what Lowell has to offer in dining, culture, arts and events.  Check out this video about living in the Lowell downtown.
The Moller's … (0 comments)

real estate: Real Estate Photography- Using Multiple Flashes - 10/09/13 02:27 AM
Using Multiple Flash
The following is a series of a shot used in a recent listing of mine.  The room was lit with one large window and one overhead light in the kitchen.  It was really like being in a cavern. Bright window in the back with light falling off quickly towards the kitchen.
The challenge was to show part of the outdoor scene but have the interior well lit. 
The first photo was exposed for the window.  I want enough detail coming through the window so it looks natural.  The exposure was f8 at 1/40th of a second. Unfortunately when … (40 comments)

real estate: Photo Software for Real Estate - 09/29/13 01:04 AM
Whats available for photo and video software?
Adobe Photoshop can cost you upwards of $600 with updates around 200 regurarly and can put quite a dent in your pocket. Never mind good video editing software.
Here are some alternatives for shelling out hundreds of dollars for photo and video editing software.
Adobe Creative Cloud-  Full Memebership 
This does ending up costing you a few dollars on a yearly basis but the outlay is only $50.00 a month.  The Adobe membership gives you access to all the Adobe products downloaded to 2 computers.   In this membership I use Adobe Phototshop and … (23 comments)

real estate: Are you a Penny Wise Pound Foolish Home Seller? - 06/22/13 06:30 AM
What do you charge for a Real Estate Commission? Of course every home seller is concerned about what an agent is going to charge for a commission.  And, certainly that can be a valid concern.
But, Mr/Ms Home Seller isn't your real concern How Much Money am I going to NET after the Sale?  If it is not, that should be the bigger concern.
A lower Real Estate Commission won't automatically net me more money? Many times what an agent charges for a commission does not directly result in higher net proceeds to you, the home seller.  As a home seller … (4 comments)

real estate: Second Try at full Motion Video - 05/16/13 02:06 AM
I recently purchased a Nikon D7000 whcich allows the abiltiy to take full motion videos.  I wanted to add video to my marketing of homes that I list.  The reasons for offering video are two fold: First to offer another oppurtuntiy to my sellers to market their home and secondly I think videos on your tube offer a great seo opportuntity.
This is my second run at full motion video.  The equiprment I used was:
Nikon D7000 Bogen Tripod Benro Tripod ePhoto 46" Video Slider with a ePhoto fluid video head Tiffen Merlin Video Stabilizer Adobe Premier and After Effects

real estate: Tewksbury MA Open House- May 19th 12-3pm - 05/15/13 01:53 AM
33 Tomahawk Drive, Tewksbury MA 01876- MLS #: 71524072 Come join us for Sundays open house at 33 Tomahawk Drive.  This home has had many recent revocations done over the last several years.  Renovations include, kitchens, baths, roof, windows, siding and much more....  If you are a home buyer looking to purchase a home in Tewksbury that wants a move in ready home.... This one is for you!!
33 Tomahawk is situated in desirable neighborhood setting. on about a 12,000sqft lot.  It features about 3082 sqft of living space with 1682sqft on the first floor and 1400sqft in the lower level.  The … (0 comments)

real estate: Which house would you buy? - 09/13/12 08:37 AM
I am a big proponent of quality photography for real estate.  Almost 90% of all buyer use the internet to find the home they are going to purchase.  You need to compel a home buyer to pick up the phone to call for a personal showing there is no better way than to create great images of a home.
Which home would you buy?
I just listed this home.  I pulled up the old listing information to see what I could find.  They had the one photo that is in the middle of two that I took.  The … (8 comments)

real estate: 17 Greenmeadow Drive, Billerica MA 01862- MLS# 71388033 - 05/31/12 11:25 PM
 Gambrel  | 3 Bedrooms | 2 Full Baths | 1685 sq |  MLS# 71388033 | $340,000
Seller says sell!! Any and all reasonable offers will be taken into consideration! First open house on Saturday June 2nd 12-2 followed up with another open house on Sunday June 3rd 12-2.  Offers will be reviewed Wednesday the 6th at 12pm.  Get your offer in.
17 Greenmeadow Drive is located in North Billerica in the 01862 area code. 17 Greenmeadow Drive is located at the end of a large cul-de-sac with great commuter access to routes 3/495/93.
The original owners are … (2 comments)

real estate: Lowell Short Sale Closed- Renaisance on the River - 12/29/11 11:37 AM
Another successful short sale closed at Renaissance on the River in Lowell Massachusetts.  A nice quick deal with bank of America to boot!! If you live in the Merrimack Valley in Massachusetts and are condisdering a short sale, please give me a call at 978-360-0422.  I have tons of short sales under my belt and can answer any of your questions regarding short sales.  If a short sale is right for you then I can work with you to complete a short sale on your home.
Short Sales are complex transactions and require an experienced agent.  Success is a history and … (1 comments)

real estate: 43 Brunswick Road, Lowell MA 01852 - 09/27/11 10:11 AM
Disclosure: Property is a Lowell MA Short Sale
View all the Lowell Homes and Real Estate for Sale
0- $100,000 $100,000- $200,000 $200,000- $300,000 $300,000- $400,000 $400,000 and up … (3 comments)

real estate: Give Your Photos "Curb Appeal" - 04/02/10 07:32 AM
We have all heard about curb appeal when it comes to selling a property.  It is equally important to give your photos the best "curb appeal" possible.  That means going back until we get the lighting right. 
I had to list this home for sale in Andover on Wednesday, but given the monsoon season in New England (HAHA) I had to take the front picture in the rain.  It is also my policy to take the front picture of a home in full sunlight with blue sky in the background.  It took two days for the skies to clear, but I … (12 comments)

real estate: Successful Short Sale- Dracut Massachusetts - 03/28/10 02:40 AM
Just completed a sucesfull Short Sale on 22 Regate Road Dracut Massachusetts.
1st Lien Holder Wells Fargo 2nd Lien a HELOC with Wells Fargo
Beautiful, young colonial set upon large private lot in quiet subdivision known as Park Place Estates.The home boasts a spacious gourmet kitchen offering gourgeous maple cabinetry, oak flooring, center island and eat in area with french doors leading to oversized deck offering wonderful seasonal views.One of the homes 3 bedrooms is completed with tray ceilings a walk in closet and elegant full bath. A walk out lower level with access to the two car garage … (3 comments)

real estate: Home Buyers did you know?? - 03/28/10 01:56 AM
This Saturday I had scheduled 8 properties for a buyer who called into the office.  I have never met them or talked with them before.  My policy is usually go on showings once and than get a contract signed with the buyer before showing additional properties.  I confirmed the appointment by email and by phone with this buyer... Saturday morning comes and no buyer!!
I called and she said it was a misunderstanding we were suppossed to meet at 12 noon and not 10am.  Please schedule again for noon and what about the showing for tommorow????  Come to find out she … (4 comments)

real estate: The Ode to the Commode, London Bridge is Falling Down and What the Heck Were You Thinking?? - 01/18/10 10:24 AM
Sometimes when you look thrpough the MLS you have to wonder what was the real estate agents thinking whan they snapped that photo!!
and what was the seller thinking allowing them to post those photos??!!
I have posted this video before but I like to remind myself and others how important good real estate photography is in today's marketing of real estate.  Buyers are making decision based on photographs they see on the web... give that home a fighting chance.
All these photos were found in my local MLS


real estate: Andover MA 4th Quarter Sales Statistics - 01/07/10 06:25 AM
Andover Single Family Homes
Single Family Homes Sold: 56 Average List Price: $593,696 Average Sale Price: $557,171 Average Market Time: 97 Low Price: $205,000 High Price: $1,725,000

Andover Condos, Condominiums and Townhouses
Condominium Listings Sold: 34 Average List Price: $294,962 Average Sale Price: $269,191 Average Market Time: 115 Low Price:$110,000 High Price: $1,035,000
View all the Andover MA Homes and Properties for Sale
View all the Andover MA Condos, Condominiums and Homes for Sale
01810 Real Estate Statistics Homes for sale in 01810 Get this widget … (5 comments)

Kevin Vitali, Helping Massachusetts Home Buyers and Home Sellers (EXIT Realty- Massachusetts Short Sales & Residential Sales) Rainmaker large

Kevin Vitali

Helping Massachusetts Home Buyers and Home Sellers

Tewksbury, MA

More about me…

EXIT Realty- Massachusetts Short Sales & Residential Sales

Address: Essex County, Middlesex County, Merrimack Valley, Tewksbury , MA, 01876

Office: (978) 851-3600

Mobile: (978) 360-0422

Email Me




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