real estate photography: Deceptive or Compelling? Virtual Staging
- 12/07/18 08:37 AM
I recently wrote a blog post on virtual staging. I was prompted to write the article after having a string of vacant listings. Unfortunately, marketing a vacant home can present some challenges. Vancant room after vacant room, especially when they have no defining features tend to run into each other and all look the same. This leaves us with web appeal lacking and marketing materials missing some sizzle. How do you tell the differnece between the living room and the bedrooms? How big is the room? Furniture defines the room and gives scale to a room, as well as can create some visual interest. So … (36 comments)
real estate photography: Show, Dont Tell- Real Estate Photography How Important Is It?
- 03/10/14 09:14 AM
I just finished a blog post on my real estate website. Show It Dont Tell It- The importance of GOOD Real Estate Photography It is a post of a summary that the Wall Street Journal did on a study done by a Prof. Seiler. The Study was a study of Home Buyer Internet Search Behavior: An Application of Ocular Tracking Technology. The actual study is quite dry and the WSJ did a nice job of summarizing it. The stduy tracked the eye movement across a listing page of internet home buyers as well as students. Both groups essentially had the same … (42 comments)
real estate photography: Blending Exposures in Photoshop
- 03/31/13 01:35 AM
My typical real estate shoot is usually a bracketed exposure series processed in Photomatix and overlayed with a flash shot in Photoshop. I find I can move through a house quickly and get some great real estate photos of a listing with very little process time. Overall many would find anyone of these shots acceptable. It was a cludy day and the room was well lit so the differences are not so drastic. The exposure fusion shot starts to have trouble with color so thats why I like to add the flash shot and some of the corners get to dark. … (10 comments)
real estate photography: Your First Showings are Online- Prepare Your Home for Photos
- 03/29/13 04:37 AM
We all see posts on "How to Prepare your Home" or "5 Top Showing Tips". But I wanted to take the time on how important it is to have your house ready to show when the photographs are taken of your home. Believe it or not your first showings are online. I can tell you that buyers will look, relook and look again at a listing online before they decide to contact me. I can actually see the number of views a client gives a property on one of my systems that delivers homes for sale to my buyers. For most … (3 comments)
real estate photography: A Day of No Real Estate with the Nikon D7000
- 10/22/12 07:42 AM
I was out and about this Sunday and wanted to see how far I could push the Nikon D7000 raw image with photoshop. I chose some extremely contrasty situation and given the subject matter chose to go with black and white images. The D7000 is new to me after many, many years with the Nikon D50 for real estate photography. I have found the controls on the D7000 to be exceptional. The dynamic range is far better than the D50. The shots were taken at Fort Foster and Fort McLary in Kittery Maine all using the Nikon D7000 and the Sigma … (4 comments)
real estate photography: HDR for Real Estate Photography
- 02/08/12 11:59 AM
I wanted to run through what I did for photgraphy on a recent shoot of a loft I listed. You can see all the shots at 35 Riverwalk Way Lowell MA. I am finding I am using HDR or I should say the exposure fusion feature of Photomatix more and more. Its very quick once you get a system down and can give excellent results for real estate photography. This particular unit was about 40 feet long and 23 feet wide with 5 massive windows and very low light levels for the interior. Here is the best interior shot from … (4 comments)
real estate photography: Wondering What Successful Listing Agents are Doing to Sell Their Listings
- 07/11/11 09:34 AM
I wanted to start a thread on what Listing Agents think the single most important thing they do to market a listing. Hoping to get some good discussion and ideas going. So with that said, Ill start: I find that exceptional photography has been one of my most important tools in getting a listing sold. I currently go out with a wide angle lens on a DSLR, with a tripod and multiple flashes. I use a combination of multiple flashes and blending techniques using Adobe Elements and and Photomatrix. I find that good photography compels buyers to book showings and ultimately … (6 comments)
real estate photography: Fine Tuning Your Real Estate Photos
- 04/07/11 06:35 AM
Thought I would share the Break Down of this shot for the final. First 3 shots are bracketed exposure 2 stops apart. The middle shot is the best exposure but to bring the room to a good exposure level highlights start to blow out.
Overall any of these shots would be better than a lot of what we see in the MLS. But I try to present the best photos possible. Once you get used to doing using these techniques your only adding a minute in shooting time per photo and a … (9 comments)
real estate photography: How to Video- Blending an Available Light Photograph with a Flash Photograph
- 03/14/11 07:17 AM
I recently posted, Real Estate Photography- Taking it to the Next Level, which talke about the importance of quality listing photos. In this post I showed a technique of blending an available light photograph with a flash photograph to get the best final result. Subsequently I have been asked to demonstrate how this was done. Following are two videos showing the technique. Part 1
Part 2
_____________________________________________________________________________________________ This post was provided by Kevin Vitali of EXIT Group One Real Estate In Tewksbury MA. You can contact Kevin by email at kevin@kevinvitali.com or call 978-360-0422. I pride myself in … (1 comments)
real estate photography: Real Estate Photography- Taking it to the Next Level
- 03/06/11 07:49 AM
Your first showing is on line, is important for us to remember as listing agents. Buyers are no longer completely reliant on an agent to find properties to view. Many buyers are picking and choosing the properties they are viewing based upon the photography and information that they see on line. You can drastically improve your online activity by the quality of the photography you use for your listings. The photograph to the right is a listing that will be coming on in Haverhill Massachusetts. The final photograph is a blend of two photographs. One being a complete available light photo … (12 comments)
real estate photography: Why didn't my Listing Agent take Better Photographs!!
- 02/18/11 08:38 AM
reposted from Merrimack Valley MA Real Estate Because of my background in advertising and commercial photography, I put a heavy emphasis on the quality of the photographs we take to market your home on the internet and printed flyers. I have over $2500 in photographic equipment I use to photograph a home and will spend two to three hours photographing you home. One of my rules that I try to follow is that the front of the home has full sunlight on the front and blue sky in the background. I will go back until I can achieve this if possible. … (6 comments)
real estate photography: Kitchen Shot using Photomatrix Exposure Fusion
- 09/10/10 02:33 AM
This was an extremely large kitchen and I wanted to try and get an overview of the whole kitchen. One flash was certainly not going to do it so I used a combination of Photmatrix Exposure Fusion with an overlayed flash shot using three strobes. I took 5 available light exposures at -4,-2,0,+2 and +4 and ran it through Exposure Fusion. Than I brought that fused photo into Adobe Elements where I overlayed a flash shot and balanced the two exposures until I saw what I was looking for.
I have been using the Exposure Fusion feature more than the … (19 comments)
real estate photography: Difficult Front Shot
- 07/18/10 06:09 AM
This type of scenario has always plagued me. Sunlight on the front of the house but heavy shadows from trees.... either the highlights blow out or the shadows have no detail. I did five exposures all 2 fstops apart and used Photomatrix Exposure Fusion. Seemed to handle it well. 1st exposure is just a properly exposed single exposure. The highlights are losing details because we are trying to bring up the shadow detail. The sky and cloud exposure is starting to blow away also. 2nd shot five exposure two stops apart (thanks Iran) Shadow detial and contrast is good as well … (10 comments)
real estate photography: New Camera from Sony hitting the Market
- 05/28/10 04:27 AM
Sony NEX-5A looks like an interesting introduction for real estate agents who want to step up from a point and shoot but do not want to go to a full blown SLR. It has some very neat features that real estate agents will find useful. 1. Comes with a 16mm lens (equivalent of 24mm for 35mm) which is wider than almost any point and shoot on the market. 2. Does 226 degree sweeping panoramas by just sweeping your camera across the scene. 3. Has a built in twighlight feature that takes multiple exposure and blends them right in the camera. 4.Auto … (6 comments)
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Kevin Vitali
Helping Massachusetts Home Buyers and Home Sellers
I recently wrote a blog post on virtual staging. I was prompted to write the article after having a string of vacant listings. 
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