Ralph's Blog

I was leading our weekly sales meeting, and we were discussing the shifting market. I opened the floor for agents to express how they were feeling and what are their expectations of the market. As you may imagine we heard stories of great challenges and obstacles. One of my agents, Tamika "Real E...

Do you have enough CASH? This is a critical element to a real estate career. We hear stories on how it takes money to market, it takes money to advertise, it takes money to name brand, etc., etc, etc. Here is the formula to a prosperous career in real estate, and I am not going to lie to you, it ...

When is the right time to fire a client? I love this question. How many Realtors are holding onto clients that are costing money instead of creating money? Probably, too many of us. Why? Because of that all important "maybe someday" commission check. The central issue in firing clients is do we r...

As the team leader of an office with a 100+ agents one of the common mistakes I encounter with Realtors is that they do not treat their business like a business. I know this may sound odd to many but as I elaborate you will have a better understanding. When an agent joins an office they sign an i...

I hop you all enjoy my Top Ten Reasons I became a Realtor * 10. I do not have to work for the man anymore (wait, I am the man now) * 9. Free Lunch at Caravan * 8. I get to have a business card with my picture on it. (and I don't have to change it for 10 years) * 7. I can earn $15,000 selling my p...

People always ask me why real estate and why now? There is no better time to get started on your real estate career. This is an opportunity market. This is an opportunity to capture market share. I can not begin to lest the top agents 3 years ago who are withering away on the vine because they di...