ARCHIVED BLOG POSTS

2017 

Sales is all about communication. When you look at top-producers across every industry, communication skills are one of the few things that unites them all. To be able to take an idea and express it convincingly is the foundation of the craft.We might think our pitches are the most essential part...
06/27/2017
When was the last time someone wrote you a letter?It’s hard to imagine that this was once a primary form of communication. With e-mail and texting, everything’s instantaneous, but something is lost with all this cold digital efficiency. The handwritten note is a fantastic way to generate business...
06/27/2017
Selecting a REALTOR® is a thought-provoking and sizeable decision for clients. Whether they’re a first-time homebuyer or they’ve outgrown their current house, one can safely assume that copious research (via internet or word of mouth) will go into their selection process. So, how do you ensure th...
06/26/2017
REALTORS® have works days (and nights) that don’t resemble any other profession. They are constantly moving around and they’re often alone. They might find themselves in neighborhoods they are not familiar with. Most of the time, the worst hiccup is an incorrect lockbox code. But the worst-case s...
06/22/2017
A few weeks ago, I asked a question on an open real estate forum.“What do Real Estate Agents think about Zestimates?”The response was largely negative, with most agents claiming that the pricing algorithms miss the mark so badly that the feature should be removed from the site altogether. There w...
06/15/2017
How much attention do you pay to your past clients?Salespeople are always looking for the next lead, they always want to put forth the smallest amount of effort on a fresh prospect and close them with solid pitch and a single phone call. But working new leads and turning them into clients can cos...
06/12/2017
For real estate agents, open houses can either be hit or miss. A successful open house relies heavily on being able to entice people to come through the door, once they’re inside, the house will speak for itself. However, just a few creative touches will have people lining up at the door, eager t...
06/06/2017
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