The Language of Luxury

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Services for Real Estate Pros - Napa Consultants - DRE00893924
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.
RECENT BLOG POSTS
We often remind ourselves of Leonardo da Vinci's words: "Simplicity is the ultimate sophistication!"  We strive for it in our work of branding, look for it in design, and applaud it when we see it. Some in our opinion confuse simplicity with getting rid of clutter.  However, that does not mean on...
07/26/2021
A couple of weeks ago, when we were up in the wine country,  I noticed that the canopies of the grape vines were being trimmed back.  Pictured above is the view of the Gainey Vineyard.  The long branches are part of the canopy.  Trimming the canopies means that the grapes are ready for more sun a...
07/25/2021
Santa Barbara County and neighboring Ventura County grow strawberries year round.  The varieties change with the seasons, and some of the plants do better in the colder months.We love those torpedo shaped tomatoes. We love all the colors they come in. They are perfect  when you want to make a qui...
07/24/2021
We bought this wine purely on the label and the fact that it was priced 2/$12.  (Those of you who live in Southern California, this is available at Bristol Farms).  We took a risk and bought one, figuring that if we did not like it, it could always be part of a sauce. We were happily surprised. T...
07/23/2021
Pictured above is the sunset that graced us outside our office window this week.  It backlit the tallest palm and we loved how the fronds were detailed in a pale orange sky.     "Some days, a beautiful sunset with your best friend can be one of the most peaceful and relaxing mediations of the day...
07/23/2021
This morning we were at the Santa Barbara Harbor buying fish for dinner.  We love our store as they often buy fish directly from the fishermen in town.     And we always get notified as to has come in that morning or late evening.  As we were pulling out of our parking space, I notices this yacht...
07/22/2021
Yesterday was the ideal day to ride in a roomy  stylish convertible.  The high yesterday by the beach was 75F, clear and sunny.  We spotted this beauty as we parked in the State and Mason Street public parking garage!Ron remembered that his Aunt Gladys had one of these Thunderbirds, and loved dri...
07/22/2021
We have given ourselves the job of finding the best avocado guacamole in Santa Barbara County.  Pictured above is one of the best we have tasted so far.  This beautiful delight is from Corazon Cucina at the Santa Barbara Public Market.   The chef always sprinkles his guacamole with a few small ro...
07/21/2021
Not long ago, last month, when our niece and her fiancée were in town, we discovered the Crooked Path in Los Olivos on our way to dinner.  Pictured above is their description. Los Olivos is an unincorporated community in the Santa Ynez Valley of Santa Barbara County, California, United States.  P...
07/21/2021
Real estate marketing professionals regardless of their niche, often underestimate the importance of achieving top-of- mind status in a specific category.    When you have a niche or a specialty, this becomes your brand.  Studies have shown that most humans typically hold up to 3 brands per categ...
07/20/2021
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Ron and AlexandraSeigel

Luxury Real Estate Branding, Marketing & Strategy
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GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.