The Language of Luxury

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The mind can go in a thousand directions, but on this beautiful path, I walk in peace. With each step, the wind blows. With each step, a flower blooms.”Thich Nhat Hanh I took this picture in the picturesque village of Gevrey-Chambertin in Burgundy last week as we were walking down a path through ...
The City of Florence has so many beautiful spots to enjoy.  Pictured above in Neptune's Fountain on the Piazza della Signoria.  Neptune is known as the god of the seas in Roman Mythology. " Made of marble and bronze, the fountain was commissioned in 1565 and designed by Baccio Bandinelli. It is t...
We took these photos of the food halls at the Galeries Lafayette, on the department stores in Paris.  Their staging of the produce was impeccable. It reminded us of our own, Santa Barbara Farmers Market.  Pictured above is a wonderful variety of tomatoes.Note the beautiful variety of artichokes, ...
At the Musée de L'Orangerie in Paris, we took this photo of The Kiss sculpture attributed to Rodin.  This is the cast  of the original sculpture which was created in marble. This is one of the famous group to have been part of the monumental Gates of Hell, commissioned from Rodin by the future Mu...
 “Emerald leaves crossed our pathswith veracity marked in golden drafts,somewhere deep amid the pending vapoursof humility and dance,did we dance across the skies?” ― Phen Weston I took this picture of the light in the plane trees in Paris, as we were walking through the Champs Elysees.  The many...
We walked into the Antinori Palazzo, which has a restaurant and a beautiful courtyard.  The Antinori name has  been synonymous with Chianti wine for hundreds of years.  Pictured above is a replica of the wild cart which was hitched to horses.  The straw served as a thermal insulation to protect t...
We arrived by fast train yesterday afternoon and were greeted by a major outburst of clouds in Florence.  It was a pouring buckets.  And then around 7PM, it stopped, and we went walking in search of dinner.   We had a superb meal, the highlight pasta was tagliatelle with summer truffles... I had ...
Brands should have a distinct personality regardless what branch of real estate marketing they represent.  In some cases, depending on the individual or company, a touch of whimsycan make that brand memorable and more attractive to its target market.  Whimsy is defined as "playfully quaint or fan...
When we arrived at our hotel in Milan this morning, our room was not ready.  The concierge suggested we relax and have  cappuccinos on the house.  As expected it was delicious.  The room is lovely.  It is has a big glass rotunda that reflected on the mirrored table top. By the time we had finishe...
If you have followed our posts on branding, you no doubt remember that we usually feature the Veuve-Cliquot creative packaging as they hit the market place.  In 2017, we featured this one pictured above.This past week in Paris, we found their latest and most interesting packaging pictured above. ...

Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
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