The Language of Luxury

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The market was full of summer fruits and vegetables this morning...The first crop is here.  Avila's stand was our first stop.  I love figs, whereas Ron can take them or leave them.  Our friend was kind enough to give me two at no charge.All varieties of zucchini were available.  We often grill th...
Ron was at the checkout window at Ace Hardware in Santa Barbara this morning, and I was enjoying the company of Hazel pictured above.  She is a very sweet happy dog.  As she spotted her mom/owner getting in line, she started barking and wagging her tail.  Her mom came over untied her, and Hazel g...
It was that time again for our monthly visit to Beverly Hills yesterday. We have found that leaving at 4:45AM shortens our trip by 15minutes, which means that our inner Gandhi is not disturbed by the commuters. Besides having time to enjoy a great cappuccino and a fresh chocolate muffin, we can i...
               Personal Branding 9-16 from The Language of Luxury on Vimeo.Achieving top-of-mind status is like achieving celebrity status among all your potential referral sources. Personal branding makes YOU eminently more promotable!In branding and marketing yourself as a luxury or other real ...
This morning we were at the Santa Barbara Harbor, also home of the Santa Barbara Yacht Club.  We were buying fresh seafood for this evening's dinner. This beautiful yacht caught our attention.   Before setting sail, one of the men was polishing the hull to a mirror finish.   What a great name, th...
Several Saturdays ago as we were heading to our car after the Farmers Market, we spotted this four seat Ferrari convertible.   The owner noticed our interest and told us, he had found the car in Philadelphia and had it shipped to Beverly Hills, and there were only 100 left in the world.    He als...
One of the best ways to stand out from the crowd in luxury or other real estate marketing is to find the under served market niche, or filling a need in your marketplace.  In order to find it, one has to do quite a bit of research, because at first glance the market may look crowded. It is not un...
The first rule of farming is to know the farmer/you.  When Ron studied for his real estate license, he knew he was going to focus on commercial real estate. He understood business, we had a practice of coaching business people as our first endeavor together. The idea of finding a company a suitab...
"The future is being made out of the present, so the best way to take care of the future is to take care of the present moment." Thich Nhat HanhThe second half of June has begun.  It has been a great month so far full of birthdays are celebrations, time spent in nature, and work flowing our way. ...
Ron and I will raise a glass and toast our fathers this evening at dinner time.  We both appreciate the time we had with them, and the pearls of wisdom they shared with us. We also appreciate that they both let us go to find our own way without judgment or interference. In our opinion that is wha...

Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
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