The Language of Luxury

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Services for Real Estate Pros - Napa Consultants
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.
RECENT BLOG POSTS
Sometimes, days turn out differently than you planned or anticipated. Our day turned out with the top where the bottom should be. We had a 1PM (PST) call scheduled with our clients back East, which we had to delay, and the morning was a jumble of activity with a half written post, as we made it t...
02/18/2019
Alstroemeria, commonly called the Peruvian lily or lily of the Incas, is a genus of flowering plants in the family Alstroemeriaceae. They are all native to South America although some have become naturalized in the United States, Mexico, Australia, New Zealand, Madeira and the Canary Islands. Wik...
02/17/2019
We have a glorious sunny day here.  After several rainy days, it is a joy to have sunshine and blue skies to wake up to!  We can spiff up the garden  plant a new rose and refresh the coleus in the front.Loads of carrots and beets were plentiful on our tour through the market.These tomatoes were g...
02/16/2019
We have been having rain intermittently all day.  We managed to get our errands done in between rain showers.  On our way to the harbor, to buy fish for dinner, we noticed this cruise boat docked.   There were buses lined up to take our visitors on various tours. The lines were small for the vari...
02/15/2019
Yesterday in the pouring rain,  we went out for breakfast at the Summerland café, in Summerland. As we were leaving, we spotted these non-fruit bearing pear trees in bloom just down the street.  It was a lovely sight on a very wet day.  As we drove through the streets of Santa Barbara we spotted ...
02/15/2019
 Successful luxury real estate marketing or in any branch of real estate marketing is not about buying the latest tech hocus pocus in order to maket more successfully.  Recently, one of our clients was offered the latest and greatest in technology.  Of course this system would pay for itself in m...
02/14/2019
Here is the friendly dragon we spotted at the Ace Hardware Nursery in Santa Barbara.  There is no need to slay him!It has been a hectic morning.  We were up at 5AM to get work done for our East Coast clients.  Ron had to visit the Santa Barbara Courthouse to see if we would be needed for Jury Dut...
02/13/2019
 What are the sweet spots in your business?  What are the most fruitful aspects of your luxury real estate or other real estate marketing practice?  What is working to produce results consistently?  These are the questions that can get you focused on what works and know what needs to be discarded...
02/12/2019
Happy Monday to all! We have a beautiful cold sunny day!  There was a light film of frost on the car windows, the low was 36 degrees. We may  get up to 50 degrees F, today.  The hills are greening up thanks to the rain as you can see pictured above.  It is a wonderful sight to behold. Our schedul...
02/11/2019
Yesterday morning, we drove over the San Marcos Pass (HWY 154) to have breakfast at the Cold Water Spring Tavern, which is located in the Los Padres National Forest in Santa Barbara.  As we were approaching the turn for Stagecoach Road, this rainbow (pictured above appeared). It was our second on...
02/10/2019
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Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
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