The Language of Luxury

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Services for Real Estate Pros - Napa Consultants - DRE00893924
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.

ARCHIVED BLOG POSTS

2009 

  CINQUE TERRE, Ligurian Sea-Italy Luxury Real Estate Marketing Professionals should embrace consistency as one of the essential practices in their marketing. Consistency in any field is one of the standards of success. It is one of the most overlooked secrets of a successful business formula. Ma...
06/30/2009
TRANSPARENT BUTTERFLY Luxury Real Estate Marketing Professionals know the importance of disclosure when it comes to representing and selling a property. There are laws that ensure the protection of all parties and the adherence to these is the price of admission, when it comes to longevity in the...
06/26/2009
Sunflowers need to be seen by the sun to thrive.  In Italian they are known as "girasole", which means turn to the sun!To thrive as a luxury real estate marketing professionals you have to maintain visibility no matter what the marketplace is doing. Staying visible online is very cost effective e...
06/23/2009
  A Residential Masterpiece in Sonoma Valley Wine Country Sells for Highest Price in 2009 Congratulations to our client, Maurice Tegelaar, of Pacific Union, Sonoma for marketing and selling the most expensive listing to close in 2009 so far in Sonoma County, California! The 3600-square-foot custo...
06/19/2009
  Here are eight marketing tips to thrive in all market conditions for luxury real estate marketing professionals and all others who are intent on thriving: 1. ADAPT: GO FISHING WHERE THE FISH ARE BITING Change your perspective by ignoring the bad news. The fact is that there is a MARKET. Find th...
06/17/2009
Last week we received this comment/question on our blog: Could you please give more tips to deal with this current Market? Here is a very important tip: If you are not using Linked In sign up for an account and start answering questions that can demonstrate your abilities. This is a great way to...
06/16/2009
CUSTOM HOME IN SOUTHERN HIGHLANDS (LAS VEGAS) SELLS FOR RECORD PRICE Congratulations to our client, Tanya Murray, of Realty Executives of Nevada, for marketing and selling the most expensive listing to close in 2009 so far in Las Vegas! The 12,207-square-foot custom home is located at 2 Wood Cre...
06/12/2009
The value of your personal brand as a luxury real estate marketing professional is the extraordinary promise of value that you offer your clients and referral sources. Contrary to what most people think, it is not just great service that makes you stand out. Great service is simply the price of ...
06/10/2009
  How A Chinese Luxury Brand is Born As a luxury real estate marketing professional, it is important to understand how a luxury brand is born and how it is developed. Here is an example of the challenges in developing the first Chinese Luxury Jewelry brand, Qeelin. The founder Dennis Chan knew th...
06/09/2009
  According to 2009 National Association of Realtors’ Member Profile, over 1/3 of Realtors use social networking sites. As a luxury real estate marketing professional, are you among this group? If so, how is it going? Are you making meaningful connections? Are you generating more business, yet? T...
06/03/2009
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Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
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GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.