Fully Cusotmizable Vinyl Car Skins--No Paint! Lessons from Local Motors—Part 3—Think Local! Luxury real estate marketing professionals often ask us what they should blog about. And, we answer: Think Local! Look for stories of local heroes and find an angle that no one else is covering. For
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01/08/2010
Lessons from Local Motors-- Part 2—Pre-empt Your Competition In Part 1 of this story we focused on how Local Motors “crowd-sourced” the design of a vehicle for an underserved market niche. Their first car, the Rally Fighter, is an off-road vehicle (desert terrain) that can double as a family ca
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01/07/2010
Rally Fighter at Low Ride & High Ride Height Lessons from Local Motors- Part 1—Find an Underserved Market Space We are often asked by luxury real estate marketing professionals, “What does it take to become the break-away brand in my marketplace?” Our answer is: Find an uncontested, underserv
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01/05/2010