Wishing everyone a delightful celebration on New Year's Eve. and a wonderful 2011 filled with happiness and joy. Thank you all Active Rain members for your delightful and insightfulLuxur comments on our blog, and to the Active Rain staff for their great service and prompt replies. We are looki
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12/31/2010
Each year around this time we reflect back over the past twelve months and single out a song that captures the essence of the year. Last year it was Forever Young by Bob Dylan and sung exquisitely by Joan Baez. This year our choice is Seasons of Love from the Broadway musical, Rent with lyric
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12/29/2010
Three emerging marketing trends are worth considering when you develop your 2011 luxury real estate marketing plan. They are 1) The return to snail mail vs. email or social media; 2) The direct approach of using the telephone to connect with prospective clients/customers, and; 3) Consumers are
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12/29/2010
This is a reposting of an article we wrote in January 2009. It seems that the luxury buyers are still alive and well. Here is a capsule of the spending habits of high net worth individuals that still hold true today. Luxury real estate marketing professionals take heed! Exclusivity. The desire
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12/27/2010
For luxury real estate marketing professionals, the easiest way to become the market leader is to select a niche within your marketplace and become the expert in that niche. A niche is a category or a sub-category in which you can specialize. The first step in niche marketing is selecting a ni
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12/27/2010
As we work on luxury real estate marketing brands, we do an in-depth color analysis which has to be harmonious with our client's brand as well as their marketplace. The proportion of colors is also important in the overall look of the marketing materials as well as the web site. For instance,
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12/26/2010
Live Orchid Orniament Tree We took this photo yesterday at our favorite orchid greenhouse, Westerlay Orchids, in Carpinteria, California. This is a wonderful representation of a Christmas tree with orchid flowers. Each flower is attached to a tube filled with water. It celebrates nature and
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12/24/2010
Here is a suggestion for last minute Santas. Giving an orchid plant reminds that person of you as the plant keeps blooming and brightening the room. The orchids pictured above are phalaenopsis/moth orchid. They are lovely to look at and easy to care for. Native to the Asian tropics, they thri
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12/23/2010
Mark Parker, Nike president & CEO and Kobe Bryant Important lessons can be learned about marketing luxury real estate by studying what works and what does not work in the marketing of major TV sports events. Because the games are live the likelihood that viewers mute the commercials (or not wa
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12/21/2010
A major key to success is identifying and focusing upon a market category or sub-category in which you can become the dominant player. To fully succeed however, it must be a niche that you believe you can do better than anyone else in your marketplace, a niche about which you are passionate. W
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12/20/2010
