The Language of Luxury

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Services for Real Estate Pros - Napa Consultants
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.



Big Ben The Key to Winning the First Moment of Truth: Make an Indelible First Impression We all know that referrals are the best source of new business in your luxury real estate marketing practice.  For someone to refer you, you must have made a strong positive impression, an indelible impressi...
This is a Wordless Wedneday moment.  We stopped to pick up some cat food, and we spotted this beautiful car.  The color was a delight, as well as the shadow the palm tree cast on it.  This is the new Tesla roadster an elecric vehicle.  What do you think? Happy Wednesday, Cheers Ron & Aexandra - ...
As a luxury real estate marketing professional intent on gaining or sustaining market leadership, it is important to understand a marketing term that brand experts call “the moment of truth”.  There are actually five moments of truth that your clients experience in relationship to doing business...
Luxury real estate marketing professionals understand the importance of an outstanding kitchen in marketing luxury homes. You would be the first to advise your sellers to remodel or upgrade a kitchen in order to get maximum value for a home. Here is the latest in kitchen innovation design, which...
We love discovering new places.  This is a luxury time for us.  One of these places, The Sacred Space in Summerland (post being hatched for next week) had this wonderful message etched on a stone.  Stay tuned, HAPPY SUNDAY, CHEERS RON & ALEXANDRA - WATCH VIDEOS-  Buzz-Worthy Luxury Real Estate W...
Our recent post showing the proximity of the railroad tracks to the beach/ocean generated interesting comments regarding value and desirability of owning property so close to the railroad tracks.  Yesterday, we walked on the beach and took pictures of the font of the home whose side view we capt...
A native of Chile and Peru, these wonderful flowers are the latest from our the plant and flower growers in the many greenhouses of Carpinteria.  Each Saturday, they bring out the wonderful plants they have tended to with loving care.   These are known as Lady's Purse or more formally, Calceolar...
This photo gives new meaning to living on the wrong/right side of the tracks as many of the fabulous beach homes in the Santa Barbara area are very close to the railroad tracks and the noise of the passing trains.  Happy Friday, Cheers Ron & Alexandra  - WATCH VIDEOS-  Buzz-Worthy Luxury Real Es...
We have always loved trees.  One of our favorite trees is the Monterey Pine.  We love how they bend with the wind and become beautiful sculptures.  They do not resist, they just go with the flow,  They are shaped by their willingness to bend. The Monterey pine is a very interesting tree.  Since ...
One of the major disruptive shifts that occurred in the field of marketing luxury real estate is the extent of market knowledge that consumers now have because of their access to the same information that was previous the exclusive domain of agents. Previously, this knowledge base was asymmetric...

Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
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