The Language of Luxury

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After lunch out, we took a stroll out on State Street (the main downtown street in Santa Barbara).  It is sunny today, and many people were out walking or having lunch outside with their dogs.  We saw this adorable little fellow, and he was happy to pose for us.  His owner told us that he is a M...
  “All You Need is Love”-- Lennon-McCartney  “All you need is love. But a little chocolate now and then doesn't hurt--Charles M. Schultz, Creator of “Peanuts” As a luxury real estate marketing professional, emotional branding can sharply differentiate you from your competitors.  First you need to...
In design symmetry is important,  It is pleasing and relaxing to the eye and can open up a vista in the distance.  In this photo of a section of the La Cumbre shopping mall in Santa Barbara, the colonnade outlines the focal point of the mountains.  The star shaped fountain shows the intersection...
  Here is a quick personal branding quiz: What is most important when crafting your persional brand? Self expression Designing to meet the aethetic expectatons of  your target market Capturing attention with the WOW factor! Standing out from your competition All of the above  If you answered (5),...
As a luxury real estate marketing professional, it is important that you get your marketing message laser sharp. You must speak to your target market in a language that they understand using words that resonate precisely with their mindset.  The faster you can communicate your extraordinary prom...
The weather was warm today, and we took advantage of it.  Low tide was in the minus zone, when the ocean recedes to below ground level and opens up an expanse of sand.  These pictures were taken before the full expression of low tide, which would happen 2 hours later.  Along the way, we took a s...
The anatomy of inspiration is a conundrum.  What is a connundrum? As Merriam Webster Dictionary defines it, it is a A confusing and difficult problem or question. A question asked for amusement, typically one with a pun in its answer; a riddle. A great white wine (my definition) with an hint of ...
The threat of rain passed yesterday, and we have beautiful blue skies to greet Black Friday.  It seems like everyone has appeared in Santa Barbara including the antique car drivers.  The/cars are always interesting to look at as they are reminiscent of another time, when people motored at a leis...
  We have been cooking this morning in preparation for Thanksgving dinner with friends  at their home.  After a quick lunch, we decided to go take a walk on the beach in Carpinteria.  It was beautiful and exhilerating watching the birds, the waves as well as spotting a pod of dolphins traversing ...
As we traversed Santa Barbara from one to the other running errands, we kept noticing that the bird of paradise is in full bloom and looking glorious.  We have often included them in a bouquet on our Thanksgiving table, as they lend an air of drama.  Happy Wednesday, and take a moment and check ...

Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
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